Research & Best Practice
Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.
ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.
ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.
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The ESA Guide to Agency Selection and External Support | June 2020
The ESA Guide to Sponsorship for Brands | May 2020
Covid-19 – A Sports Marketer’s Guide by Activative
Sponsorship Sentiment Tracker Wave 1 (March-April 2020)
COVID-19 Sponsorship Contract Flowchart
Glossary of Sponsorship terms
Partnership and Sponsorship in Russia, 2020
ESA Annual Newsletter – 2019
Live Nation: The Beauty of Live
Dentsu Aegis Network: Global AdSpend 2020
Nielsen Sports – Power of One: Athletes as Endorsers Report
THE POWER OF LIVE – Global Live Music Fan Study by LIVE NATION
Sportcal GSI Event Study – IFF Men’s World Championships 2018
Nielsen Sports – Women’s Football Report 2019
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