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RESOURCES
  • Case Studies
  • Research & Best Practice
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  • ESA Sponsorship Trends
  • Equality, Diversity and Inclusion
  • Sustainable Sponsorship
  • Policy Papers
  • Event Catch-up
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ESA Archives

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Sport as entertainment

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The digital toolbox

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The periscope experience

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19th May 2016 – full breakfast video

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2015 ESA Excellence Awards – B2B Activation – Lloyds Bank & Bank of Scotland

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2015 ESA Excellence Awards – Best of Europe BRONZE – ING

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2015 ESA Excellence Awards – Best Use of Digital – evian

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2015 ESA Excellence Awards – Media Sponsorship – Morrisons

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2015 ESA Excellence Awards – Multi-National – Microsoft Lumia Music

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2015 ESA Excellence Awards – Best of Europe GOLD – Tele2 Sweden

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2015 ESA Excellence Awards – CSR or Community Sponsorship – The FA / Mars

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2015 ESA Excellence Awards – Best of Europe SILVER – Frikom Basket Project

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2015 ESA Excellence Awards – Rights Holder Achievement – What Car? Awards

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2015 ESA Excellence Awards – Sponsorship of the Year AND Mass Participation Sponsorship or Event – Buxton Water

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2015 ESA Excellence Awards – Sports Sponsorship – British Gas

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2015 ESA Excellence Awards – Sports Sponsorship – Electric Ireland / GAA

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2015 ESA Excellence Awards – Employee Engagement – Dixons Carphone

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2015 ESA Excellence Awards – Arts & Culture Sponsorship – KPN

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2015 ESA Excellence Awards – Best Use of PR – Electric Ireland / GAA

PUBLIC

Global Corruption Report: Sport

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Content Trends 2016 – Malcolm Coles (Telegraph)

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Navigating Olympic advertising: Rule 40 and Rio 2016

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Sporting Future: A New Strategy for an Active Nation

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ESA guide to “always-on” content marketing

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ESA / Brand Republic Expert Report – is official dead?

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Repucom World Golf – The state of play in golf today

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ESA Gambling Sponsorship Guidelines 2015

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Tom Fishburne Interview – SPORTO (November 2015)

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Sports Risk Management – A Beginner’s Guide

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ESA Policy Group – Updated Advice on Broadcast Sponsorship October 2015

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Sponsorship Market Overview 2015

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Mongoose Drink Tank Report May 2015

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Mongoose Guide To Festival Sponsorship

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Number-crunching the Premier League’s opening weekend on social media

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ESA AGM July 2015 – Minutes

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ESA AGM – Chairman’s Report for the year ended 31/12/2014 – July 2015

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ESA AGM – Treasurer’s Report for the year ended 31/12/2014 – July 2015

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2015 ESA Board members’ report

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Repucom Global Broadcast Landscape

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ESA Policy Alcohol Sponsorship May 2015

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Sports fans, social media and the millennial myth – Synergy – April 2015

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Letter From Brussels, April 2015

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ESA – Research And Guidelines Into Alcohol Policy 2015

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National Schools Partnership Top Tips

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David O’Connor and Crispin Bolt Q&A

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The People Factor: the importance of relationships in sponsorship

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Business to Community – Cravendale

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The People Factor: the importance of relationships in sponsorship

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The People Factor: the importance of relationships in sponsorship – executive summary

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Sponsorship Assessment And Evaluation Guidelines

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