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RESOURCES
  • Case Studies
  • Research & Best Practice
  • ESA Sponsorship Market Overview
  • ESA Sponsorship Trends
  • Equality, Diversity and Inclusion
  • Sustainable Sponsorship
  • Policy Papers
  • Event Catch-up
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ESA Archives

PUBLIC

Nielsen Sports – Women’s Football Report 2019

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August 2017 – VR White Paper II – Case Study Led

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January 2017 – ESA Guide to Virtual Reality

PUBLIC

October 2015 – Updated advice on broadcast sponsorship

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September 2015 – Twitter presentation

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July 2015 – Repucom Global Broadcast Landscape

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April 2015 – StyleHaul presentation

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November 2014 – ESA Guide to Product Placement (II)

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April 2013 – ESA Intro Guide to Product Placement (I)

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June 2014 – Pearl and Dean – Film Partnerships

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November 2013 – Intro to Sponsorship and Social Media

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July 2013 – YouTube – How technology is disrupting the sponsorship model

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June 2013 – IAB Building Brands Online (Sponsorship)

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December 2012 – ChannelFlip (creator/ distributor of content) presentation

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April 2012 – ESA Introduction to Media Sponsorship

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March 2011 – ESA Digital terms

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March 2011 – ESA Digital Illustration

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May 2010 – Pearl and Dean – Media Collaboration

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Apr 2010 – Models for Remuneration

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Jan 2010 – ESA Product Placement DCMS response

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Nov 2009 – DCMS Listed Events Review – ESA Response

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Jul 2009 – David Peters: Media Sponsorship and the ‘R’ Word

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Jan 2009 – IAB: Internet Advertising Trends

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2008 – Thinkbox Sponsorship: a Brand’s Best Friend

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2008 – EASA: Digital Marketing Communications & Best Practice

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MKTG Frontier 2019 Report

PUBLIC

Nielsen Esports Playbook for Brands 2019

PUBLIC

Sponsorship and advertising by HFSS Brands – paper by ESA Policy Group

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2019 ESA Awards ESA Best of Europe GOLD

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2019 ESA Awards ESA Sponsorship of the Year WINNER

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2019 ESA Awards Arts & Culture Sponsorship WINNER

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2019 ESA Awards B2B Sponsorship WINNER

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2019 ESA Awards Best Music Sponsorship HIGHLY COMMENDED

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2019 ESA Awards Best Music Sponsorship WINNER

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2019 ESA Awards Best Use of Branded Content in Sponsorship WINNER

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2019 ESA Awards Best Use of Digital Channels in Sponsorship WINNER

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2019 ESA Awards Best Use of Hospitality in Sponsorship WINNER

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2019 ESA Awards Best Use of PR in Sponsorship WINNER

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2019 ESA Awards Community Sponsorship WINNER

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2019 ESA Awards CSR Partnership WINNER

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2019 ESA Awards Game Changer WINNER

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2019 ESA Awards Mass Participation Sponsorship WINNER

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2019 ESA Awards Sport Sponsorship < €1million WINNER

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2019 ESA Awards Sport Sponsorship between €1million and €2million WINNER

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2019 ESA Awards Sport Sponsorship > €2million WINNER

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2019 ESA Awards TV Sponsorship WINNER

PUBLIC

ESA Annual Newsletter

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ESA Sponsorship Market Overview 2019

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ESA Member Newsletter

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The Building Blocks to Creating Award-Winning Sponsorship Campaigns (London) video – 28 February 2019

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