What you’ll be doing:
Commercial lead across Home Nations and Wembley partnership deals. Responsible for management and usage of existing sponsorship rights and negotiation for future partnership deals.
Leads, develop and manage the 365 sponsorship strategy and activation plans with The Home Nations and Wembley partnerships to support EE’s brand strategy.
Leads relationship with key interal and external sponsorship stakeholders, including: Partners, Agencies, Media, Production, Marketing, PR, Corporate Affairs, Internal Comms, Legal, Procurement, etc.
Ownership of annual sponsorship activation budget to drive sponsorship strategy to deliver proven ROI
Deomostrate ROI of partnerships to the business on a quarterly and annual basis through best-in-class measurement and evaluation.
Manage supporting agency planning, project management and budget and campaign delivery.
Internal and external ambassador for EE’s sponsorships driving recognition of industry leading work
Skills and experience you’ll need:
Ability to quickly establish credibility and respect and build strong working relationships with internal stakeholders across Consumer and the wider business (e.g. business units, all marketing functions, events and hospitality, procurement, finance, network, legal, production (BT Sport), internal comms, etc)
Build strong relationships with key external stakeholders (e.g. Partners, agencies, production partners, etc)
Skilled and confident communicator with broad experience in sponsorship and a passion and understanding for the power of sports marketing.
Ability to assess and improve sponsorship strategy and activation ideas aligned to EE’s brand strategy.
Demonstrable professionalism with a proven ability to operate in a complex, fast paced matrixed business environment.
Bold and confident thinking, challenging the status quo where appropriate.
Proven ability in making things happen – translate solutions into creation and delivery of practical and workable marketing plans that have a commercial / business impact.
Patience and experience of navigating large, complex organisational structures
5-10 years sport Sponsorship management experience
Experience delivering best in class activations and experiences
Experience of managing agencies
Contract negotiation experience
Experience of sponsorhisp strategy development
Project mgmt., ideally within sponsorship, to successfull activate plans.
Experience managing an account budget and delivering return on investment analysis.
Significant experience of senior stakeholder management, demonstrating ability to work closely with and partner with the business within a highly complex challenging environment.
Ideally a passion for football….and an understanding of the impact football can have