London Event Synopsis:
Before we spend an evening championing the best in sponsorship at the ESA Awards, it’s important to look at how they got there. Laying the framework for the best sponsorship campaign is exceptionally important to create award-winning creative, but is often overlooked.
In our pre-ESA Awards session, we provide detailed insight from previous ESA Awards winners on the specific steps they took to get their deals over the line and create award-winning work.
Event Timings
14:00 hrs – Registration, networking and tea and coffee
14:30 hrs – Speaker presentations, followed by Q&A session
16:00 hrs – Close
You will walk away with in-depth knowledge of:
• How to convince a brand to use budget for sponsorship rather than their current media marketing spend – Misha Sher, Worldwide Vice President, Sport & Entertainment at MediaCom
• How brands should evaluate the sponsorship opportunities that are brought to them – Joel Seymour-Hyde, Head of UK at Octagon, ESA Board Director
• How best to negotiate the deal so you have the assets you need to create an award-winning sponsorship campaign – Jackie Fast, Founder of REBEL Pi, Author of Amazon bestseller PINPOINT, ESA Board Director
Misha Sher
Misha leads an award-winning Sport & Entertainment business at MediaCom and is responsible for advising agency clients on their investments and activation of sponsorships, while working with some of the world’s most prominent rights holders.
Prior to leading the division at MediaCom, Misha was responsible for the agency talent business, whose main client was sporting icon, Pele. Misha developed a bespoke talent offering around Pele which resulted in partnerships with leading global brands, including Coca-Cola, P&G, VW, Subway, Emirates, Shell and others.
Misha is one of the industry’s leading brand marketing and sponsorship experts, regularly featuring as a speaker or judge at some of the most prominent global events including Cannes Lions, World Football Forum, Soccerex, Adweek, Global Festival of Media, Council of Europe and St. Petersburg International Economic Forum. He has authored 50+ thought leadership pieces in leading publications, including Sport Business International, Sports Pro, Admap, The Drum, Marketing magazine and Campaign while also featuring in NY Times, Fortune, CNN, CMO, Sky News and Bloomberg.
Holding an MBA in Football Industries, Misha is a published author who regularly lectures MBA students on ‘Fan Engagement in a Digital World’, ‘Evolution of Sponsorship’ and ‘The Art of the Perfect Pitch’.
Joel Seymour-Hyde
Joel is Head of UK at Octagon. This role involves Joel working with a range of Europe’s leading brands and rights holders in the sports, entertainment and content space.
From a brand perspective, Joel’s focus is on advising UK, regional and global clients on sports & entertainment marketing strategy, rights identification / acquisition and activation (with a focus on social & content). Joel works across the Octagon Europe client base for brands such as ABInbev, adidas, AIG, Cisco, Danone, Mars, MasterCard, Shell and Sony Mobile.
From a rights holder perspective, Joel has worked with a range of leading rights holders to support their commercial development, ranging from consumer research to commercial framework development, digital content and go to market strategy, including creative proposition. Key properties he has worked with include the AELTC, ECB, the FA, NFL UK, Premier League and UEFA.
He is a passionate supporter of the industry, and regularly contributes to the wider marketing press to provide analysis and perspective on sponsorship investments and activations. He always strives to ensure that the sponsorship industry receives due recognition for the creative, digital and strategic boundaries that are being pushed on a daily basis, which can sometimes be overlooked by the broader marketing industry.
Via the Octagon network, Joel brings a significant European focus to his role as ESA Board Director and works to ensure the wider European community continues to be engaged and supported by the organisation.
Jackie Fast
Jackie Fast is recognised as a trailblazer within the sponsorship and wider business community – specifically helping the world’s leading brands, celebrities and rights holders capitalise their revenues through sustainable sponsorship. Having sold her agency Slingshot Sponsorship for millions less than 6 years after bootstrapping it in her bedroom with only a laptop to her name, she now speaks regularly on entrepreneurship, shifting consumer trends, influencer marketing, sponsorship sales & activation, and diversity in business.
Recognising that the shift in marketing and impact of the recession has created an opportunity for brands and rights holders to capitalise, Jackie has gone against convention and developed a bespoke commercialisation framework for the sponsorship industry that supports how to successfully deliver results in today’s changing landscape.
With innovation residing at the forefront of everything Slingshot does, this has led to the development of a sponsorship module with Soho Group and General Assembly – known for their network of innovative entrepreneurs. In addition, Jackie is a regular keynote speaker within the UK and has spoken at global sponsorship conventions in Europe, Australia, Asia, the Middle East, and throughout North America.
Jackie is also a Non-Executive Board Director of the European Sponsorship Association, one of the youngest Board Directors in the Association’s history. Her primary responsibility on the board is Chairman of the ESA Awards Committee.
In just under a decade, Jackie Fast grew Slingshot Sponsorship to work across numerous verticals with clients ranging from grass roots charities, leading FTSE 100 companies, global music artists, startups and entrepreneurs. Some of Slingshot’s clients have including the Mayor of London, GB Taekwondo, Spotify, Bloodhound, Marks & Spencer, Universal Music, Haymarket Consumer Publishing, Renault, Wales Rally GB, E.ON, and Shell – all with the desire to take sponsorship farther.
Booking is for ESA Awards Ceremony ticket holders and ESA Members only. ESA Members, please see your bulletin for further details.
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**Please note that parts of this event will be filmed for ESA Members. The event will be photographed by ESA for marketing purposes.**
***Please note that occasionally, due to unforeseen circumstances, ESA event details are subject to change without prior notice. We thank you for your understanding.***
