Catherine Hawkins, ESA Sponsorship Sales Certificate Course Director, outlines various benefits and insights to be gained from studying it.
What are the tangible benefits of doing the ESA Sponsorship Sales Certificate?
Having the opportunity to step back from the ‘live’ selling environment to consider in a cohesive and strategic way how each aspect of the sales process contributes to a successful outcome, is of real benefit to those who take part in the course. The opportunity to share knowledge and ideas with other sales professionals, and to develop tools and techniques to solve specific challenges, is another key benefit of the learning experience. The interactive aspects of the course ensure that there is the opportunity to address individual and group objectives. The course leaves attendees with a range of techniques that can be immediately applied in the sales environment.
Participants in the ESA Sponsorship Sales Certificate will come away with best practice techniques in some of the key aspects of sponsorship selling.
How will the different modules help the sponsorship expert?
Applying a strategic, best-practice framework to the sponsorship sales process makes sellers more efficient and effective. It reduces the time spent on spurious leads and ideas, and it focuses the organisation into thinking about their proposition in the context of how it can best be commercialised to provide value to the sponsor as well as the audience – which is sometimes overlooked. The course takes a systematic journey through the sales process and we consider how to be efficient and effective at each stage.
What competitive advantages can the course give the student?
Understanding and developing professionalism across the key disciplines that make up sponsorship sales will allow course participants to stand out from the crowd, and approach the marketplace with confidence and assurance.
The ESA Sponsorship Sales Certificate syllabus ensures that participants are able to articulate the value of their proposition in a compelling style that demonstrates the business advantages to a third party. Attendees will leave with frameworks and tools that can be re-used in a number of future sales scenarios, helping to ensure that they are using current and best-practice techniques.
Completion of the certificate is an endorsement of your sales abilities and skill sets in the sponsorship marketplace, and demonstrates competency in both written and oral skills. It gives participants the chance to explore new approaches to their proposition and develop confidence and assurance in their own abilities as a business developer.
Our ESA Sponsorship Sales Certificate live and digital courses are open for enrolment. To see the syllabus, read the testimonies of previous graduates and register HEAD HERE
