Catherine Hawkins, Course Director of the recently launched ESA Sales Certificate, outlines various benefits and insights to be gained from studying it.
What are the tangible benefits of doing the Certificate?
Having the opportunity to step back from the ‘live’ selling environment to consider in a cohesive and strategic way how each aspect of the sales process contributes to a successful negotiation, is of real benefit to those who take part in the course. The opportunity to share knowledge and ideas with other sales professionals, and to develop tools and techniques to solve specific challenges is another key benefit of the learning experience.
Participants in the ESA Sales Certificate will come away with best practice techniques in some of the key aspects of sponsorship selling.
How will the different modules help the sponsorship expert?
Applying a strategic, best-practice framework to the sponsorship sales process makes sellers more efficient and effective. It reduces the time spent on spurious leads and ideas and it focuses the organisation into thinking about their proposition in the context of how it can best be commercialised to provide value to the sponsor as well as the audience – which is sometimes overlooked.
What competitive advantages can the course give the student?
Understanding and developing professionalism across the key disciplines that make up sponsorship sales will allow course participants to stand out from the crowd, and to approach the marketplace with confidence and assurance.
The ESA Sales Certificate syllabus ensures that participants are able to articulate the value of their proposition in a compelling style that demonstrates the business advantages to a third party.
Attendees will leave with frameworks and tools that can be re-used in a number of future sales scenarios, helping to ensure that they are using current and best-practice techniques.
Completion of the certificate is an endorsement of your sales abilities and skillsets in the sponsorship marketplace, and demonstrates competency in both written and oral skills.