The free-to-download whitepaper presents exclusive insights into a nominated sponsorship case, GIANTX’s top asset, key sponsorship metrics, real campaign data, and actionable advice for esports organizations, brands and agencies.
GIANTX, a leading esports organization, and sponsorship analytics company Shikenso Analytics have teamed up to publish “Winning with Data: How GIANTX and Shikenso Built a Sponsor Value Engine”.
Introduction
A common challenge for esports organizations is an over-reliance on unpredictable competitive outcomes. GIANTX faced this critical challenge. To create a sustainable business strategy that extends beyond competitive performance, GIANTX had to diversify its sources of income. This led to the creation of GXLEAGUE+, an educational League of Legends content format. However, GIANTX needed more than just content; they required precise measurement and insights to optimize content performance, enhance audience engagement, and drive sponsorship value.
Partnering with Shikenso Analytics, a leading AI-powered sponsorship analytics provider with deep esports expertise, GIANTX was equipped with comprehensive tracking and real time insights into social media metrics, brand exposure, and media value. This data-driven approach allowed GIANTX to adjust content strategies, maximize sponsor value, and continuously improve campaign performance.
Key insights for stakeholders
The whitepaper provides free access to an ESA Awards-shortlisted case, reveals insights into GIANTX’s top-performing sponsorship asset, and offers a clear framework for defining sponsorship metrics and KPIs. It also includes real campaign data with measurable impact and actionable advice with key takeaways to drive smarter sponsorship strategies.
Jordan Bedford, Partnerships Development Lead at GiantX, said: “Shikenso’s analytics transformed how we measure sponsorship outcome, enabling us to turn content into a revenue-generating machine. We have been able to provide greater value, flexibility, and innovation to risk-averse brands investing in gaming and esports, who typically have lacked compelling entry points to gaming.
“The consistent performance and well above average engagement the GXLEAGUE channels produce have helped bridge that gap, and our in depth campaign reports have subsequently opened doors to larger scale partnership
discussions.”
Arwin Fallah Shirazi, Co-CEO at Shikenso Analytics, said: “Our collaboration with GIANTX highlights the power of combining innovative thinking with a data-driven approach. By working closely together, we were able to tackle one of the biggest challenges by GIANTX and helped them drive immense value for their sponsors even off the playing field.
“This partnership underscores how deep insights and strong collaboration can drive sustainable growth and unlock new opportunities for organizations in this rapidly evolving industry.”
Winning with data
The impact was clear: 41% growth in followers, +269% surge in media value, and 17 new sponsorship deals, including partnerships with KitKat, EE, and Samsung. With Shikenso’s advanced measurement capabilities, GXLEAGUE+ transformed into a predictable, data backed sponsorship engine, enabling tailored sponsorship packages that maximized partner value.
This whitepaper is an essential read for esports organizations,brands, and agencies.
Download the full whitepaper for free.
-ENDS-
For more information, please contact insights@shikenso.com or benedikt.becker@shikenso.com.
About GIANTX:
GIANTXis a leading global gaming and esports brand, formed through the merger between Giants Gaming and EXCEL Esports in December 2023. The organization fields top-class talent across multiple major gaming titles and is a founding member of both Riot Games’ prestigious League of Legends EMEA Championships (LEC) and the Valorant Champions Tour (VCT).; to go alongside four other professional rosters. With its headquarters in London, Malaga, and Berlin, the organization possesses one of the most engaged and
passionate followings in Europe with over 23 million fans.
About Shikenso:
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That’s where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantizable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI. Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media. Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso, you’re not just guessing; you’re knowing. Let’s navigate the future of sponsorship together, backed by data you can trust.
Closing Note: we hope this whitepaper serves as a valuable resource for your audience, sparking insightful discussions and guiding strategic initiatives within the esports community. High-resolution images, further quotes, and additional information are available upon request. Thank you for considering this piece for publication; we look forward to hearing from you.
