Future FWD is back for its second year – and it’s bigger and better than ever. Created by dentsu Sports International (DSI), this UK-based programme is built to open doors, spark ideas and give you a proper inside track into the world of sports and entertainment marketing, whilst being able to share with us latest Gen Z thoughts and insights that the sports and entertainment industry need to be aware of. Future FWD creates opportunities and shapes the next generation of sports marketing talent.
We know it can be tough breaking into this space – especially if you don’t already have connections or experience. Future FWD exists to change that. It’s here to help you grow, gain confidence and start building a career with impact.
Please note – this programme is unpaid but travel expenses are covered.
Job Description:
Our work insight programme is aimed at college and university students or those who have left education and those currently in entry level roles.
Over six months (23 total hours), you’ll get access to:
A place on the Introduction to Sponsorship Course with the European Sponsorship Association (online course)
One-to-one mentoring from experienced professionals
Access to real industry events
In-person workshop with experts from DSI across strategy, creative, insights, partnerships and more
The chance to publish your perspective on dentsu Sports International’s channels
This is your opportunity to get stuck in, learn from those already working in the industry and share your voice too.
We’re looking for bright minds with bold ideas – people who want to shape the future of fan-first marketing.
It’s not all PowerPoints either! – you’ll build real relationships, make lasting connections and get a sense of what working in this industry is really like – from the inside.
Key dates for 2025:
Applications close – Friday 25th April (midnight)
Interviews – W/C 5th May
Programme kicks off – Monday 2nd June
Virtual welcome – Friday 6th June
In-person session at Dentsu Sports International – Wednesday 20th August
Virtual Farewell – 27th November
Important Information! How to apply:
Answer the following questions in a creative way e.g. PowerPoint slides or video, just save a link to a word doc and submit in the CV/cover letter section or use the URL link/attachments field. Videos should be no more than 2 minutes.
An introduction to yourself
Fun fact or something unique about yourself
Why you want to be in the programme
What aspect of sports marketing interests you the most – Sponsorship, Content, Event Activation, Insights etc.
We welcome and encourage applications from UK-based individuals. Sessions will be remote with one in-person session (central London). This programme is unpaid but travel expenses are covered.
For full details and to apply, click here: https://tinyurl.com/mwjtpuhk
