Blog

The ESA Negotiation Workshop is being delivered in conjunction with Mike Davey, MD and founder of The Davey Partnership. Mike has over 20 years of experience coaching, mentoring and teaching ... read more

With two major UCI (Union Cycliste Internationale) professional bike races taking place in the UK every year, we speak to Alastair Grant, Commercial Director of SweetSpot Group, about how The Tour of ... read more

The newly launched ESA Negotiation Workshop kicks off on Wednesday 3rd May 2017 and Mike Davey, Course Director and MD of the Davey Partnership, gives a brief overview of the workshop and what it ... read more

Ahead of the 2016 ESA Excellence Awards in February we want to bring you some of our shortlisted nominees and have them tell you, in their own words, why being shortlisted for an ESA Excellence Award ... read more

Ahead of the 2016 ESA Excellence Awards ceremony, taking place on Thursday 9th February in London, we’re asking each of our chair of judges to give some insight into their judging categories and ... read more

Ahead of the 2016 ESA Excellence Awards ceremony, taking place on Thursday 9th February in London, we’re asking each of our chair of judges to give some insight into their judging categories and ... read more

Ahead of the new ESA Sales Certificate, starting 10th January 2017, Course Director Cat Hawkins gives us some insight into the specifics of the course. The ESA Sales Certificate is an 8 seminar, ... read more

Having received a hockey stick as a christening present it was inevitable sport was going to play a large part of my life. Today, having just returned from FIFA HQ in Zurich, I realise to what extent ... read more

Ahead of the 2016 ESA Excellence Awards ceremony, taking place on Thursday 9th February in London, we’re asking each of our chair of judges to give some insight into their judging categories and ... read more

Optimy are the developers of a software solution that helps brands and rights holders manage their sponsorship activities, from request management through to assessment and audit and compliance. They ... read more

Laura has 15 years’ experience working in sponsorship roles for leading arts and cultural organisations including BAFTA, the Science Museum and the V&A where she has been Head of Corporate ... read more

Steve Madincea is the Founder and Group Managing Director of PRISM (Public Relations & International Sports Marketing), a worldwide leader in the fields of sponsorship activation and content ... read more

Claire Ritchie is an international, commercially focused business leader with extensive senior level experience in telecommunications, high-tech and sports giving her a unique skill set for creating ... read more

Andy has worked in the sponsorship industry for 25 years, first on the media owner side for Capital Radio and EMAP developing and marketing commercial radio and cross media sponsorship ... read more

  Chris Cooke is MD and Business Editor of CMU, which supports the music community through a news and information service, a training and consultancy business, and an education programme for ... read more

Rob started his career at The Works London, initially supporting Canon, Sun Microsystems and SAP, who were all sponsors of the McLaren F1 team. He later lead all the marcoms and production for Canon’s ... read more

Karen is a highly respected veteran of the Sponsorship industry and has amassed a wealth of knowledge and contacts over the past 30 years. Karen started Karen Earl Sponsorship in 1984, and continued ... read more

ESA Chairman, Karen Earl, was recently interviewed by the BBC for an article that looked at how the International Olympic Committee (IOC) had relaxed the sponsorship rules around athletes who have ... read more

Sophie Morris Strategic Marketing & Sponsorship Consultant Millharbour Marketing What’s your favourite ever sponsorship activation? Can I have two? Firstly it would be MasterCard’s 23rd ... read more

The ESA Excellence Awards aren't just about recognising the best examples of sponsorship and activation across Europe. They're also the perfect excuse for our industry to let their collective hair ... read more