Blog

ESA Chairman, Karen Earl, was recently interviewed by the BBC for an article that looked at how the International Olympic Committee (IOC) had relaxed the sponsorship rules around athletes who have ... read more

Sophie Morris Strategic Marketing & Sponsorship Consultant Millharbour Marketing What’s your favourite ever sponsorship activation? Can I have two? Firstly it would be MasterCard’s 23rd ... read more

The ESA Excellence Awards aren't just about recognising the best examples of sponsorship and activation across Europe. They're also the perfect excuse for our industry to let their collective hair ... read more

British Canoeing (BC) is the national governing body for paddlesports in the UK. Formerly known as the British Canoe Union, Canoe England and GB Canoeing, BC now bring together the Scottish, NI and ... read more

Member Spotlight: SSE plc is one of the UK’s leading energy companies, involved in the generation, distribution and supply of electricity and in the extraction, storage, distribution and supply ... read more

Career Top Tips: Edd Hood is Director, Communications, at JMI, the world’s largest motorsports agency. ESA Future Leaders Board member, Lizzie Isherwood, spoke to Edd about his role, how he got to ... read more

Member Spotlight: RTR Sports Marketing is based between Bologna, Italy, and London, UK. Founded in 1999 by Riccardo Tafa, the company has worked with clients from across the sporting spectrum, ... read more

Career Top Tips: We recently spoke to ESA Future Leaders Board (FLB) member Joe Ogden about how he got into sponsorship and asked him to share some words of wisdom. Getting into Sponsorship - Five ... read more

Member Spotlight: Diageo is a world leader in beverage alcohol and owns brands that include, amongst others, Johnnie Walker, Baileys, Smirnoff and Guinness. As a global company, Diageo employs ... read more

Member Spotlight: Dorna Sports is an international sports management, marketing and media company that was founded in 1988. With its HQ in Madrid, and further branch offices and/or subsidiaries ... read more