Blogs

Quentin 'Q' ThomCo-Founder and Co-Head Can you give us a brief summary of what your company does? At perfORM Due Diligence Services we help protect sports organisations from unwanted association by assessing potential partners in crypto, blockchain and Web3. This sector is characterised by ... read more

Philippe PetitpontCEO and Co-Founder What is your name and position within the organisation? I’m Philippe Petitpont, the CEO and Co-founder of Newsbridge, the AI and cloud media company I started with my twin brother Frédéric in 2016. We were driven by a desire to redefine the way media teams ... read more

Kirsty MatthewsDirector of Brand Partnerships Can you tell us a bit about Orchard Connects?   We’re an experienced, boutique sponsorship agency who are part of Orchard Media Group, an independent full-service media agency based out of Cardiff. We operate across the UK ... read more

Damien GillmanCo-Founder and Chief Strategy Officer Can you tell us in less than 100 words what your company does? Luscid is a software platform that reimagines the sponsorship search process. Brands and their representatives cross-reference their key parameters with the global sports and ... read more

By Matthew Leopold, ESA Awards Committee Chair Congratulations. The busy summer period of activation is over. You can finally relax (a bit) and start thinking about next year. Or an upcoming World Cup. Or Christmas. But before you relax too much, how are you going to celebrate your brilliant ... read more

By Matthew Leopold, ESA Awards Committee Chair I can’t say I have ever enjoyed writing an award application. I have toiled over many submissions over the years. The challenge is always the same: to convey the energy, passion and commercial strategy of your work within a limited word count. You ... read more

Victor SteklyCEO & Founder Can you tell us in less than 100 words what your company does? We are a tech company that has developed software for sports and esports properties, brands and agencies to create their own ambassador network. Through players, VIPs and other ambassadors our ... read more

By ESA Awards team 1. Elevate your business and demonstrate your commitment to the sponsorship community by taking part. From boosting staff morale to attracting new business and raising your profile, winning Europe’s most prestigious sponsorship prizes can help your business to the next ... read more

By Matthew Leopold, ESA Awards Committee Chair I love sponsorship. It is such a fascinating and brilliant discipline. Sponsorship can be the magic dust that transforms a customer’s perception and connection with a brand. It can help create stories that resonate and allow brands to access ... read more

The European Sponsorship Association is pleased to announce eight new graduates from the January 2023 intake of the ESA Sponsorship Sales Certificate. Under the guidance of Course Director, Catherine Hawkins, of Think!Sponsorship, one Distinction, three Commended and four Pass grades ... read more

Guest blog by ESA member Bright Partnerships It’s that time of year again when music fans flock to fields to drink warm beers, pray to the sun gods and soak up their favourite music. Not far behind are brands keen to reach a huge audience (nearly five million in the UK alone1) that is ... read more

Jamie HosieDirector Give us a brief overview of E10, and your role within the company E10 is a dynamic and fast-growing commercial and marketing agency, focused on maximising returns for brands and rights holders within sport, entertainment and B2B events across Europe and the Middle ... read more

Martin FallonHead of Commercial Partnerships Give us a brief overview of the Motorsport UK’s approach to sponsorship and partnerships As the national governing body for four-wheeled motorsport, Motorsport UK has a broad portfolio of properties and assets open to commercial partners. We ... read more

Sadie McKinlayHead of Development Please give us a brief overview of the Edinburgh International Festival’s approach to sponsorship and partnerships The Edinburgh International Festival exists to bring world-leading artists together with audiences, in person and online. For three weeks in ... read more

What's your name and position within the organisation? Maria WalshCOO and co-owner of Platformation Enterprise Services Ltd. Give us a brief overview of Platformation in general and your approach to sponsorship and partnerships specifically Platformation is a young business, but we ... read more