Blog

What’s your name and position within the organisation? Garry Dods, Founder and MD at WeAreFearless. Give us a brief overview of WeAreFearless as a company in general and your approach to ... read more

If you do nothing, nothing will change Alban Dechelotte of Riot Games at Host City 2019 As part of ESA's partnership with Host City 2019, ESA Board Director Katie Traxton moderated a pair of ... read more

Peter Raymond, the Course Director of the ESA Diploma and ESA Arts Certificate, discusses his favourite arts sponsorship campaigns, how to become a successful arts marketer and why the two courses ... read more

What’s your name and position within the organisation?  Samantha Lamberti, Head of Consulting, Europe & Middle East at Nielsen Sports. I work with our clients to transform data into ... read more

As the power of individual athletes rises, CSM Sport & Entertainment Account Director Michael White argues that the talent on display in Formula E could provide the answer for new ... read more

Formula One™ has just unveiled its new vision for the sport, revealing the much-anticipated 2021 regulations change that is viewed by many as the most radical overhaul in the sport’s history. But ... read more

With the NFL's annual festival recently returning to London amid record interest in American Football, Nick Nixon of ESA member rEvolution surveys the case for a permanent team based in the ... read more

What’s your name and position within the organisation? Andy Anstey, Head of Business Development at England Athletics. I am responsible for commercial income generation across business ... read more

After England's footballers were racially abused in Bulgaria, Emma Wright from ESA member Hill + Knowlton Strategies assesses the communications efforts of The FA and reflects on the lessons all comms ... read more

What’s your name and position within the organisation? Jim Campling, President of Marketing Partnerships at Live Nation UK. I oversee the creation, negotiation and development of commercial ... read more

As the Premier League giants head to court over a new kit deal, Michael Lister and Mike Jones of ESA member Harbottle & Lewis discuss the case and the key to finding the balance when negotiating ... read more

Catherine Hawkins, ESA Sponsorship Sales Certificate Course Director, outlines various benefits and insights to be gained from studying it. What are the tangible benefits of doing the ESA ... read more

The European Sponsorship Association was a media partner of last week’s sold-out SportsPro Fan Conference, held at the state-of-the-art Tottenham Hotspur Stadium. Packed full of insights from industry ... read more

What’s your name and position within the organisation? Hello, I’m Laura and I head up the Partnerships & Sponsorship team at m/SIX. Tell us what your company does and what makes m/SIX ... read more

With the biggest date in Britain's annual cycling calendar around the corner, rEvolution's Gayle Jenkins looks at the state of women's cycling The Tour de France is one of the biggest sporting ... read more

How is Asian investment altering the commercial landscape of the English game? Sixteen years ago, Chinese telecoms company Kejian cast a solitary figure in English Premier League sponsorship, ... read more

Gavin Peters, ESA Awards Committee member and Chief Strategy Officer at Wi5, gives us his thoughts on writing that killer awards entry... We all know how easy it is to de-prioritise an awards entry ... read more

Ahead of our next two-day ESA Leaders Programme starting in September, we speak to Course Leader, Russell Soden, from course partner Russell Soden Consulting. Course highlights Understanding ... read more