The Space Between has been appointed by global small business platform Xero to create the first campaign for its sponsorship of the FIFA Women’s World Cup 2023 and the Lionesses in the UK. The integrated campaign, ‘Dream Bigger,’ will run across outdoor, radio, YouTube, social, DOOH, ... read more
Member News
Tour of Britain unveil Accurist as official timekeeper
The Tour of Britain, the UK's leading cycle race, have today unveiled Accurist as their official timekeeper for 2023 and the limited-edition Tour of Britain Origin watch. This partnership starts a union centred around Britishness, combining as it does the country's biggest annual free-to-watch ... read more
Extreme E partners with Siemens ahead of Extreme H launch
Extreme E, the pioneering off-road racing series, has partnered with Siemens and GeoPura, who will provide consultancy expertise in the development of the series’ car as part of the championship’s transition towards hydrogen. Siemens and GeoPura will deliver industrial software and technical ... read more
Scottish Gas teams up with Scottish Rugby for a greener Scotland
Scottish Gas, part of Centrica, the largest home energy supplier in the UK, has partnered with Scottish Rugby to help the rugby community across Scotland reduce their energy bills and carbon footprint. The deal will involve more than 130 active clubs in all five playing regions of Scotland and ... read more
Team GB launches charity partnerships with StreetGames and YoungMinds as part of its social impact strategy
The British Olympic Association (BOA) has today announced charity partnerships with StreetGames and YoungMinds, two of the country’s leading young people’s charities, focusing on physical activity in under-served communities and mental health and wellbeing respectively. As part of the ... read more
Iconic music festival American Express presents BST Hyde Park celebrates 10 years of partnerships
As American Express presents BST Hyde Park celebrates its 10th year, AEG Global Partnerships, the team behind the naming rights and partnership activations at the festival, is looking back at some of the highlights and how these activations continue to enhance the experience of millions of ... read more
The British Olympic Association announce Kuehne+Nagel as the Official Freight Forwarding and Logistics Supporter for Team GB
The British Olympic Association is delighted to announce Kuehne+Nagel, a leading global provider of logistics solutions, as the Official Freight Forwarding and Logistics Supporter for Team GB until the end of 2026. The partnership encompasses a wide range of logistics services, including ... read more
Prime Tour of Britain partnership opportunities available for 2023 event
With the Tour de France once again shining a light on both the beauty and benefits of cycling, combined with the impact of Netflix documentaries bringing new fans to the sport, excitement is building ahead of this year’s Tour of Britain. Crowds line the route during the 2022 Tour of Britain ... read more
The FA launches new five-year sustainability strategy
The Football Association [The FA] has today launched a new five-year sustainability strategy, setting out its plan to make a positive impact on the environment and the communities in which it serves. The new strategy, titled ‘Playing for the Future’, will drive forward The FA’s environmental ... read more
CSM Live come onboard as Official Branding Provider for 2023 UCI Cycling World Championships
CSM Live, the branding and live experience division of CSM Sport & Entertainment, has been announced as the Official Branding Provider for the 2023 UCI Cycling World Championships, taking place in Glasgow and across Scotland this August. Working with organisers, CSM Live will deliver all ... read more
Havas launches ‘Play’ brand into the UK
Havas Play UK – part of Havas’ new global network connecting brands to consumer passions – will see UK agency Cake and Havas’ content and partnerships division JUMP come together under the leadership of new president Rosie Holden Havas has today launched Havas Play – its global network ... read more
Le Col unveiled as official jersey partner to the Tour of Britain
This year’s Tour of Britain classification leaders will be easily recognisable in the peloton thanks to returning jersey partners Le Col and their world-class jerseys. The UK’s leading men’s cycle race has today appointed the London-based clothing experts as its official jersey partner for the ... read more
Sport Science Agency appoints Rob Meaden as Head of Communications and Content
Sport Science Agency has today confirmed the appointment of Rob Meaden as its new Head of Communications and Content. The unique Nottingham-based outfit works closely with brands, broadcasters and rights holders, helping them to create and leverage their performance stories. Rob brings ... read more
Asahi Super Dry 0.0% becomes official training kit partner of Manchester City
Manchester City has today announced Asahi Super Dry 0.0%, the new non-alcoholic version of Asahi iconic brand as the Club’s Official Training Kit Partner. An expansion of Asahi Super Dry’s current partnership with the club that began in 2022, the new agreement will see the brand feature on the ... read more
Eurostar Group partners with Team GB ahead of the Paris 2024 Olympic Games
Eurostar Group has today announced it will be the official travel partner of Team GB, providing their travel to Paris for the Olympic Games next year. Image credit: Getty Images With the Games due to take place in the French Capital between Friday 26 July 2024-Sunday 11 August ... read more
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