Member News

Agreement spans both Paris 2024 and L.A. 2028 Games The Olympic Federation of Ireland and Woodland Group Ireland Ltd have signed an agreement that will see Woodland Group deliver all storage, logistics and transport for Team Ireland. The agreement spans both the Paris 2024 and Los Angeles 2028 Olympic Games, with Woodland providing expert logistic services to Ireland’s Olympic team throughout the entire term. Woodland Group is Ireland's leading supply chain company and offers ... read more

The Edinburgh Festival Fringe Society is delighted to welcome Innis & Gunn on board as the Official Beer Partner for the Edinburgh Fringe 2024. This partnership will see Innis & Gunn bring a new Scottish food and drink offering to the Mound, a key location amid the vibrant atmosphere of the Fringe street events. Innis & Gunn on the Mound will offer visitors the chance to enjoy a selection of the brand’s premium Scottish beers, including the multi award-winning lager. In ... read more

French motocross star Tom Vialle has signed with Wasserman, where he will be represented by Senior Vice President, Action Sports & Olympics Lucas Mirtl. Vialle is a two-time MX2 Motocross World Champion, who won the 2023 Motocross des Nations as a member of Team France, and just clinched the 2024 AMA Supercross 250cc East Championship. Mirtl also represents a star-studded roster beyond Vialle, including multi Supercross and Motocross champion Jett Lawrence, Hunter Lawrence, Jo ... read more

dentsu Sports International HQ opens in Riyadh, Saudi Arabia dentsu, a global leader in marketing communications, is proud to announce the launch of dentsu Sports International (DSI) in the Middle East and North Africa (MENA) region. With a strategic focus on enhancing sports marketing and analytics services, the establishment of DSIin the MENA region marks a significant milestone in its commitment to servicing clients in this growing market. DSI MENA will be headquartered in ... read more

Live entertainment leader achieves 86% engagement score, surpassing industry standard by 14%; unveils employee video campaign celebrating award-winning culture. AEG Europe, the world’s leading sports and live entertainment company, has been recognised as one of the best places to work in the United Kingdom by The Sunday Times, solidifying its reputation as a best-in-class employer committed to fostering a culture of excellence and inclusivity. The prestigious accolade is awarded to ... read more

Irish patent licensing company to back Team Ireland at Paris 2024 and beyond The Olympic Federation of Ireland today announced that Key Patent Innovations will become official partner to Team Ireland, following an agreement which opens with the Paris 2024 Games. The homegrown Irish company is a global leader in patent licensing, with a field of experts that identify and invest in high value patent-based opportunities. With less than 100 days until the Paris Olympic Games, Key Patent ... read more

The Football Association [The FA] and Barclays have launched a new mentoring programme which aims to provide aspiring leaders from historically underrepresented groups within the football industry with the opportunity to gain valuable insight, guidance, and support from experienced professionals to become tomorrow’s leaders. The FA Kickstart: Leaders Mentor Programme supported by Barclays is open to anyone who is currently working in off-the-pitch roles at any level of English football, ... read more

Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure new sponsors for British Gymnastics. Passionate about ensuring a lasting legacy for gymnastics in the UK, British Gymnastics are keen to weave in a number of brands to their story over the coming year. Having added to their medal haul at last weekend’s European Championships and with over 1 million children aged 5-15 years participating in gymnastics weekly in the UK, there is a great opportunity ... read more

In recognition of Skin Cancer Awareness Month, West Ham United women’s team are proud to launch their ‘In Plain Sight' campaign to drive awareness of skin cancer, in partnership with Official Skincare Partner, ZO Skin Health.  For the month of May, ZO Skin Health will educate and protect West Ham United fans by providing free online skin consultations and personalised treatment protocol.   Through their partnership with ZO Skin Health, West Ham United want to make fans aware of the ... read more

The charity that connects unpaid carers with donated hotel rooms in the UK Leading sponsorship & brand partnership agency, Reg&Co, today announces it has been appointed by award-winning digital charity Carefree.  The ambition is to develop a partnership strategy and valuation to appeal to potential partners. There are over 5.7m unpaid carers in the UK - almost half (46%) of whom have not had a single break for five years. The national charity Carefree, using the power of ... read more

It’s a second win for the global creative agency after its fifth appearance on the shortlist.   Ear to the Ground scooped the sports industry’s top honour at Evolution London last night, crowning a year of investment, innovation, and impressive growth.  Despite tough market conditions, ten new logos were added to the portfolio, including Bose, JD Sports, 2K, Coventry Building Society, Formula E and Pringles.  They joined the likes of Sony, PlayStation, Coca-Cola, and New Balance ... read more

One of Scotland’s future triathlon stars has received a timely boost ahead of the 2024 season, gaining sponsorship to support her journey to the top. Triathlete Isla Hedley will be looking to follow on from a stellar 2023 season that saw her crowned World and European Junior Cross Triathlon Champion and Young Sportswoman of the Year at the annual Scottish Women in Sport Awards as she gears up for another exciting year competing against the sports future stars. Scottish marketing agency ... read more

The men’s and women’s Guinness Six Nations competitions have helped some of rugby’sbiggest sponsors hit new heights in the UK according to a new consumer study from ONSIDE. The tournament title sponsor, Guinness, is joined by Vodafone, O2 and BT, who all invest in national rugby team sponsorships, amongst the most admired sponsors of sport according to ONSIDE’s latest UK Quarterly Sponsorship Review. It is the fourth year in a row that the title sponsorship has propelled Guinness up the ... read more

Award-winning sustainability expert Dan Reading joins forces with global sports leader Scott Over Today marks the official launch of Sporting Giants, a pioneering purpose-led sports consultancy founded by award-winning sustainability expert Dan Reading and globally recognised sports leader Scott Over. The groundbreaking new venture is committed to steering the world of sports towards a more sustainable future, encompassing environmental, social and commercial perspectives. Sporting ... read more

Manchester City has today announced a new multi-year partnership with Quidd, one of the world’sleading digital collectible platforms. Quidd is providing new experiences for fans to be able to swap and collect digital cards, transforming the football culture pastime of collecting stickers and cards into the modern age through the use of technology. The partnership will give fans the opportunity to unlock a number of real-world rewards including official Manchester City merchandise, ... read more

Wasserman Benelux, a leading agency specializing in activation marketing, proudly announces the recruitment of their new account director, Vincent Bogaers, who will strengthen the team in the Netherlands. With over 10 years of experience in activation marketing, Vincent brings invaluable expertise that will be highly valued within Wasserman. His impressive portfolio includes collaborations with renowned brands such as Lipton Ice Tea, Heineken, Samsung, Renault, and Duracell. In his new role ... read more

Hilton and Lancashire Cricket are delighted to announce that the Official Hotel Partner has further increased its support for the Club. The long-term, award-winning, commercial partnership has been extended for a further year with Hilton also increasing their investment to support Thunder Cricket for the next three years. A major part of the agreement will see Hilton provide investment to increase Thunder’s squad of professional players to 16 – by funding four additional full-time contracts. ... read more

Rugby continues to dominate the sports sponsorship landscape in Ireland with new research from ONSIDE revealing seven out of the top 10 most admired sponsors have prominent partnerships in the sport. Following on from Ireland’s men successfully retaining their Guinness Six Nations title and ahead of potential record-breaking fixtures for Ireland’s women against Scotland and Leinster’s men in the Investec Champions Cup, ONSIDE’s latest Quarterly Sponsorship Review has highlighted the broad ... read more

Today, as official sportwear provider of Team GB and ParalympicsGB, adidas has unveiled the team kit that the athletes will wear at the upcoming Paris 2024 Olympic and Paralympic Games.  With one central design story, Team GB and ParalympicsGB’s athletes are united under a design DNA that celebrates the unique aspects of Great Britain, while encapsulating the fire of passion that burns within every athlete. Jacqueline King, Design Director, Specialist Sports, adidas, said: “Our belief is ... read more

Wasserman’s industry-leading sports talent representation practice continues global growth & commitment to representation of women Global sports, music, and entertainment company Wasserman has acquired the United Kingdom’s leading women’s football (soccer) agency, Volante Sports, announced today by Wasserman Executive Vice President & Managing Executive, Global Soccer, Richard Motzkin. As part of the acquisition, Volante Director Luca Russo will join Wasserman as Vice President, ... read more

Thousands of children will have the opportunity to immerse themselves in an Olympian environment at Sport Ireland Campus this summer, in the build up to Paris 2024 and during Team Ireland’s centenary celebration of participation at the Olympic Games.  The partnership of Allianz Insurance and Team Ireland with the Sport Ireland Campus Kids’ Camps continues for 2024, sparking inspiration in the hearts of future generations to get active and stay active for life. Allianz, the ... read more

Dame Jessica Ennis-Hill is the first to join the bill for Team GB House, Team GB’s home-from-home at the Paris 2024 Olympic Games, with sport and entertainment presenters Nick Bright, Nicole Holliday and Perri Shakes-Drayton to host the nightly live show. Tickets are on sale now to An Evening with… Dame Jessica Ennis-Hill on both 30 and 31 July. The Olympic Champion and star of London 2012’s Super Saturday will take to the stage at Team GB House for an in-depth Q&A with the hosts to ... read more

Rockstar Energy Drink and Live Nation UK unveil a ground-breaking, multi-year, partnership aimed at enhancing the UK music festival experience for Gen Z fans Rockstar Energy Drink® proudly announces a multi-year partnership across select Live Nation festivals in the UK. The long-standing collaboration will position the energy drink brand as the headline partner of six major festivals beloved by Gen Z in the UK, including Parklife, Wireless, TRNSMT, Reading and Leeds and ... read more

Partnership supports underprivileged communities through rugby and personal development to deliver positive social change Investec, the leading financial services group and title sponsor of the Investec Champions Cup, today announces a three year partnership with School of Hard Knocks (SOHK), a social inclusion charity that uses sport to teach valuable skills to underprivileged people; helping them to achieve out-of-the-ordinary results. Through the partnership, Investec will provide ... read more

As the anticipation builds for the Paris 2024 Olympics, Old El Paso has launched a brand-new multi-million pound campaign with Team GB. The campaign features the brand’s newly appointed Home Team Heroes: Double Olympic swimming champion Tom Dean MBE, Olympic silver medal winning weightlifter, Emily Campbell, Olympic diving champion and three-time medallist Jack Laugher MBE, and Olympic BMX racing champion, Bethany Shriever MBE. Team GB and Old El Paso have united over a shared goal of ... read more

Brentford FC partners with Genius Sports for data-driven highlights launching at this weekend’s Sheffield United fixture Brentford FC fans attending the fixture against Sheffield United this weekend and any games for the remainder of the season will have their matchday experience enhanced as the club have partnered up with Genius Sports to provide data-driven highlights for fans in venue and across social media. A first in the Premier League, the Gtech Community Stadium will see in-game ... read more

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SheSportTech offers inspiration, training grants and access to unique experiences, all geared towards helping women explore the career possibilities afforded by this growing industry. Sports and entertainment marketing agency WeAreFearless announces the launch of SheSportTech, a TeamViewer-led initiative designed to inspire and support women[1] to pivot towards a career in sports technology. Faith Wheller, VP of Brand, Sports and Integrated Marketing Communications at TeamViewer, says: ... read more

West Ham United are proud to announce a partnership with Intuit QuickBooks, the industry leading global provider of financial accounting software for businesses and accounting professionals. Intuit QuickBooks will become the Official Accounting Software partner of West Ham United. Since their formation in 1992, Intuit QuickBooks has grown to be globally recognised as a leader in the provision of simple, smart accounting software, catering to over 6.5 million customers worldwide. At the ... read more

Wasserman’s Industry-Leading Sports Talent Representation Practice Continues Global Growth with ‘Wasserman Cricket’ Launch   Global sports, music, and entertainment company Wasserman will rebrand Phoenix Management Group as ‘Wasserman Cricket,’ announced today by Wasserman President, Talent Representation, Jason Ranne.  Phoenix joined Wasserman as part of the acquisition of CSM Sport & Entertainment, completed on October 3, 2023. As part of the rebrand, Phoenix Founder and Managing ... read more

World Table Tennis (WTT) is very pleased to announce that Floki will continue its journey in the WTT Series as Official Crypto Token Partner for WTT Champions Incheon Presented by Shinhan Bank which will take place 27-31 March at the newly opened Mohegan INSPIRE Entertainment Resort. After successful partnership delivery at WTT Champions Frankfurt, Floki will once again be the exclusive crypto token partner, activating through broadcast, digital and social media content. Jonny Cowan, ... read more

Today, EE launches its new campaign ‘Support. It’s In Your Hands’, enlisting a host of footballing stars from across the four Home Nations to upskill the nation in British Sign Language (BSL) and help everyone feel a part of the football conversation. While an estimated 1.2 million adults in the UK have hearing loss severe enough to impede most conversational speech, there are approximately only 150,000 BSL users (87,000 of whom are deaf). The integrated campaign endeavors to change this by ... read more

THG Ingenuity, THG’s complete commerce offering, is powering the launch of the Williams Racing 2024 merchandise collection through its global fulfilment solution. The multi-year fulfilment agreement is part of a wider partnership between THG and Williams Racing, which saw THG become an official partner across Nutrition, Technology & Ecommerce and Sustainability. THG Ingenuity offers fulfilment and courier management services to retailers and brand owners looking to accelerate their ... read more

Global sports, music, and entertainment company Wasserman announced today that CSM Sport & Entertainment, acquired in October 2023, has been rebranded as Wasserman. Integration of the two companies has been taking place since the acquisition, and will continue throughout 2024. The rebrand of CSM – paired with the 2023 acquisition of legendary entertainment management and production company Brillstein Entertainment Partners (which launched Wasserman’s entertainment division) and the 2021 ... read more

Underground Fan Club and MKTG Sports + Entertainment have launched a new programme called ‘Future FWD’, a free of charge initiative designed to help Gen-Z individuals break into the sports and entertainment industry. Starting on 24 April 2024, the programme will take place over a four-month period and will offer applicants the chance to learn from industry experts and gain hands-on experience across sports and entertainment marketing, sponsorship and production. Future FWD is open to 18-24 ... read more

Formerly The Halls, Wolverhampton, iconic Midlands’ venue renamed as University of Wolverhampton at The Halls through a five-year agreement with AEG Global Partnerships Today, the University of Wolverhampton has been announced as the new naming rights holder for The Halls, one of the most iconic live events venues in the Midlands, which has hosted world-class artists like Blur, McFly, Robert Plant and Leftfield since it re-opened in May last year. As part of the five-year deal developed ... read more

A global audience will witness Ireland’s celebration of 100 Years of Olympic participation next month when Team Ireland plays a central role in the National St Patrick’s Day Parade in Dublin on 17 March 2024. Ireland first competed as a nation in the Olympic Games in Paris 1924, and St. Patrick’s Day will serve as a nostalgic reminder of Ireland’s rich Olympic heritage. The annual parade on the streets of Dublin will be cheered on by more than half a million spectators in person and watched ... read more

Liverpool FC and its official sustainability partner, SC Johnson, have won the Environmentally Sustainable Sponsorship Award at the industry-leading 2024 ESA Awards. The ESA Awards showcases the best-in-class campaigns that cover the entire spectrum of sponsorship disciplines and recognise industry excellence right across Europe. This year’s 16th annual awards were revealed during an award ceremony in London with more than 500 professionals. Liverpool FC and SC Johnson’s ‘At work for ... read more

UK’s leading new business consultancy bolsters its brand partnerships division with latest acquisition  Leading new business consultancy, Ingenuity, today announces the acquisition of sponsorship specialist Reg&Co for an undisclosed sum. Reg&Co’s Founder Karen Morris and Director Stu Richmond (pictured), now reporting into Ingenuity founder and CEO Chris Kemp, will remain in their existing roles.  Ingenuity’s existing brand partnerships division is run by Managing Partners Chris ... read more

ONSIDE has been appointed by the International Federation of American Football (IFAF) to develop the bidding and commercial programmes for its 2026 Flag Football World Championship. The joint men’s and women’s event in 2026 will be the first Flag Football World Championship to feature qualifying slots for the Olympic Games following confirmation of the sport’s inclusion on the programme for Los Angeles 2028. IFAF President Pierre Trochet said: “Flag football is growing rapidly around the ... read more

NEOM, the sustainable development taking shape in the northwest of the Kingdom, has announced that it has been appointed as principal partner of Rajasthan Royals, one of India's premier T20 cricket league teams. Under the terms of the agreement, Rajasthan Royals will sport NEOM's corporate brand logo on the chest of all official team clothing during India's premier T20 cricket league in 2024 and 2025, thereby imprinting further awareness of NEOM on a wide global audience. The partnership ... read more

The partnership will also result in the extension of a STEM programme to support 1,200 school children in the North East of England, where Sage’s global headquarters is based Sage, the leader in accounting, financial, HR and payroll tech for small and mid-sized businesses, is partnering with Sportable, a global data collection and analytics platform, to bring deeper, AI led insights to the world’s biggest sports. The strategic marketing partnership follows Sage’s role as ... read more

Opportunity to buy tickets for the biggest party in Paris during the Olympic Games Tickets to the Team Ireland House at the Paris Olympic Games officially go on sale today. Irish fans travelling to the Olympic Games are invited to join what is guaranteed to be the biggest party in Paris next year, taking place in the iconic O’Sullivan’s By the Mill beside the famous Moulin Rouge in Paris. For 18 nights, from the 25 July to the 11 August, Irish and International entertainment acts ... read more

Manchester City has today announced an extension of its partnership with Qualtrics, the leader and creator of the Experience Management (XM) Category. An Official Club Partner since 2021, the new agreement announced today will see Qualtrics expand its role as Official Experience Management Software partner. With Qualtrics, the club continues to capture and analyse fan feedback at every point to deliver the best experiences, in and out of the Etihad stadium. Through the partnership, ... read more

The UK’s leading mural-painting company Global Street Art have announced the appointment of Reg&Co and Rosendale Partnerships as the two partnership agencies who will secure partners for the second edition of the London Mural Festival. The second London Mural Festival, taking place throughout September 2024, will showcase exceptional street art mural artists from around the world. The first edition of the festival, during 2020, saw 200 artists from 15 countries paint 75 sites across 13 ... read more

The campaign created by Publicis Dublin portrays the human behind the athlete on their path to the Olympic Games and Paralympic Games Paris 2024 Following the launch of their ‘Altogether More Human’ brand platform in October and their ‘Moving With You’ mortgage platform in December, comes the latest campaign from PTSB and Publicis Dublin, profiling the title sponsorship of both the Irish Olympic and Irish Paralympic teams, ‘The Human Behind the Athlete’. The campaign is based on the ... read more

Welcoming the first two partners of new Match Day Live Platform Global sport and entertainment agency, CSM, is pleased to announce that it has been appointed to lead on commercial partnerships for the Men In Blazers Media Network.  Over the last decade, Men In Blazers Media Network has become the authentic home for North America’s soccer fans. Delivering news, insights, content, and commentary for its community, the platform hosts with talent including former US Internationals Sam Mewis ... read more