The UK’s leading provider of holiday cottages and luxury homes, cottages.com, have today been unveiled as the points jersey partner of the Tour of Britain. This partnership extends the relationship between cottages.com and the UK’s leading cycle race, which returns for its nineteenth edition in ... read more
Member News
Blue Blood: Legacy and AIG Insurance unearth the essence of Dublin GAA
AIG Insurance has launched a new digital and social campaign The Essence of Dublin GAA in support of their sponsorship of Dublin GAA, and the brand's overarching ‘Celebrating Support’ summer campaign, which reflects on the brands decade of support for the team. Created by Legacy ... read more
Underbelly and Soho Estates announce Underbelly’s first ever permanent venue
Underbelly and Soho Estates are delighted to announce today that Soho Estates have agreed to lease the Boulevard Theatre to Underbelly, which will become Underbelly’s first ever permanent venue, UNDERBELLY BOULEVARD. In the heart of Soho, formerly known as the Boulevard Theatre and renovated ... read more
European Sports Business Congress: The must-see event for the sports industry in Barcelona
SPORTBIZ EUROPE, the European Sports Business Congress, is consolidating its presence in Europe with its fourth edition in the city of Barcelona from 17-20 October. The event's agenda includes issues that challenge the industry to raise the bar in creativity, management, and content. These ... read more
White Claw swells festival presence with American Express presents BST Hyde Park partnership
World-leading hard seltzer brand White Claw has struck a new partnership with American Express presents BST Hyde Park, AEG Europe’s leading festival that brings the best of live music to London each summer. Building on last year's wave of success, White Claw is expanding its festival ... read more
Manchester City named world’s most valuable football club brand
Manchester City has been named the most valuable football club brand in the world. The Club has topped the Brand Finance Football 50 2023 Report for the first time. The report details a 34% positive growth in City’s brand value since the COVID-19 pandemic, with the Premier League champions ... read more
Reg&Co renew ReelWorld as official partner to The Radio Academy’s 30 Under 30
London-based sponsorship agency Reg&Co have renewed the world’s leading radio jingle, station imaging and media branding company, ReelWorld, as an official partner to The Radio Academy, the UK radio and audio industry charity. The three-year renewal sees ReelWorld continue to partner with ... read more
ICC and DP World announce long-term partnership to drive the global growth of cricket
The International Cricket Council (ICC) today announced a new long-term partnership with DP World, a leading provider of worldwide smart end-to-end supply chain logistics, as the ICC’s Official Global Logistics Partner. The partnership starts from the highly anticipated ICC World Test ... read more
BELTER launches revolutionary caffeine pouch to enhance physical and cognitive performance
BELTER, the revolutionary oral performance pouch that combines flavour and caffeine, is set to change the game for athletes seeking a mental and physical boost during critical moments. Whether it's stepping up to take a penalty in front of a sold-out stadium, pushing for a personal best at the gym, ... read more
Reg&Co appointed by The Royal Institution for partnership search
The Royal Institution have appointed partnership agency Reg&Co to help develop a sponsorship partnership search strategy for 2023. The Royal Institution (Ri) is an independent charity dedicated to bringing the public and scientists together to share their interest and passion for ... read more
Octagon UK elevates Ryan Shaw to Executive Creative Director
Shaw to lead Octagon’s creative, planning, strategy, and production teams across the region Octagon, the leading global creative agency in sport and entertainment, has announced the elevation of Ryan Shaw to Executive Creative Director. In the role, Shaw will oversee the creative, planning, ... read more
The FA launches ‘The Greater Game’ to inspire better health and wellbeing among 12-16-year-olds
The Football Association has today announced ‘The Greater Game’, a programme focused on inspiring 12-16-year-olds, and their families, to improve their health and wellbeing by making at least one extra healthier action per week. These actions will centre on four key pillars: moving well; eating ... read more
CSM invests further in Digital & Data team to accelerate clients’ digital growth
Global sport and entertainment agency, CSM, has bolstered its digital and data offering with new hires, a formalised product team and an expansion of services to deliver solutions that combat some of the core challenges rights holders and brands are facing today. Since CSM acquired Greenroom ... read more
Underdog teams up with the Mary Rose Trust
Underdog Sports Marketing has been appointed by the Mary Rose Trust to lead their sponsorship strategy. The Portsmouth-based museum is home to the remains of the historic battleship the Mary Rose, as well as the largest collection of Tudor artefacts in the world. In addition to the museum, ... read more
The Connected Club Cup returns, introducing women’s tournament for first time
Back by popular demand, The Home Nations and EE are proud to once again join forces for The Connected Club Cup 2023 with the introduction of the first women’s tournament. The Esports FIFA competition will see grassroots gamers go head-to-head with Home Nations footballers and Esports pros at a ... read more
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