JTA, one of the world’s leading independent sports consultancies, which specialises in strategic communications and international relations in the Olympic Movement and wider world of sport, celebrates a successful first year as an Employee Ownership Trust (EOT). JTA became part of an EOT on 21 ... read more
Member News
Reg&Co broker partnership between Portsmouth’s Spinnaker Tower and Macmillan Cancer Support
Sponsorship and brand partnership agency Reg&Co have brokered a ground-breaking partnership between Macmillan Cancer Support and Portsmouth City Council that will benefit communities in the south coast city. The cancer charity is set to become the new presenting partner for Portsmouth’s ... read more
OKX named official sleeve partner of Manchester City in expansion of partnership
OKX announced as Manchester City's Official Sleeve Partner for men’s and women’s first teams in new multi-year agreement at exclusive panel at Etihad Stadium Manchester City and OKX, one of the leading crypto exchanges by trading volume and a leading Web3 technology company, today announced OKX ... read more
Virgin Media O2 opens the doors to state-of-the-art Gamepad at The O2
Virgin Media O2 is opening the doors to Virgin Media Gamepad, a brand new, free-to-use space for gamers to play without limits, housed in the world’s most popular live entertainment, leisure and retail destination, The O2. Offering a seamless gaming experience, Virgin Media O2 customers and ... read more
Amazon Music and Wireless Festival Announce New Collaboration
GoPuff Delivers Wireless Festival and Amazon Music today announce a new collaboration which welcomes Amazon Music and their playlist brand +44 as the official digital music streaming partner as well as the stage partner for the sold-out festival’s second stage. Wireless, the UK’s biggest and most ... read more
Fulham Football Club announces record sponsorship with SBOTOP
Fulham Football Club can confirm a record sponsorship deal with global betting brand SBOTOP as Front of Shirt and Principal Partner for the 2023/24 season. The SBOTOP logo will be featured on the Men’s First Team kit and training kit sleeve. The team will first don the new kit during ... read more
BAI Communications partners with Olympia to provide high speed connectivity infrastructure as part of the iconic landmark’s regeneration
BAI Communications (BAI), soon to be Boldyn Networks, and Olympia have today announced a new partnership to bring its 5G multi-carrier wireless network infrastructure to Olympia, as part of the venue’s £1.3bn regeneration of the iconic landmark in London. As the official distributed antenna ... read more
Wasserman drives European growth with appointment of industry heavyweight
Wasserman, a global leader in sports, music, entertainment and culture, has appointed DECATHLON partnership director Wim Mathues as SVP of Brands and Properties in Belgium and the Netherlands. The appointment is the latest move in the agency’s growth strategy in Europe, and follows the acquisition ... read more
Ralph Fiennes and Indira Varma in William Shakespeare’s Macbeth directed by Simon Godwin
Wessex Grove and Underbelly, in association with Shakespeare Theatre Company, Washington, D.C. are delighted to announce that Tony and BAFTA Award-winning Ralph Fiennes will star as Macbeth and Olivier Award-winning Indira Varma will star as Lady Macbeth in an intimate new production of William ... read more
Cottages.com unveiled as Tour of Britain points jersey partner
The UK’s leading provider of holiday cottages and luxury homes, cottages.com, have today been unveiled as the points jersey partner of the Tour of Britain. This partnership extends the relationship between cottages.com and the UK’s leading cycle race, which returns for its nineteenth edition in ... read more
Blue Blood: Legacy and AIG Insurance unearth the essence of Dublin GAA
AIG Insurance has launched a new digital and social campaign The Essence of Dublin GAA in support of their sponsorship of Dublin GAA, and the brand's overarching ‘Celebrating Support’ summer campaign, which reflects on the brands decade of support for the team. Created by Legacy ... read more
Underbelly and Soho Estates announce Underbelly’s first ever permanent venue
Underbelly and Soho Estates are delighted to announce today that Soho Estates have agreed to lease the Boulevard Theatre to Underbelly, which will become Underbelly’s first ever permanent venue, UNDERBELLY BOULEVARD. In the heart of Soho, formerly known as the Boulevard Theatre and renovated ... read more
European Sports Business Congress: The must-see event for the sports industry in Barcelona
SPORTBIZ EUROPE, the European Sports Business Congress, is consolidating its presence in Europe with its fourth edition in the city of Barcelona from 17-20 October. The event's agenda includes issues that challenge the industry to raise the bar in creativity, management, and content. These ... read more
White Claw swells festival presence with American Express presents BST Hyde Park partnership
World-leading hard seltzer brand White Claw has struck a new partnership with American Express presents BST Hyde Park, AEG Europe’s leading festival that brings the best of live music to London each summer. Building on last year's wave of success, White Claw is expanding its festival ... read more
Manchester City named world’s most valuable football club brand
Manchester City has been named the most valuable football club brand in the world. The Club has topped the Brand Finance Football 50 2023 Report for the first time. The report details a 34% positive growth in City’s brand value since the COVID-19 pandemic, with the Premier League champions ... read more
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