Member News

Video narrated by legendary basketball commentator Timmy McCarthy Watch the video here AIG has formally launched its ‘Club and Community’ partnership with Basketball Ireland through it’s ‘What makes Irish basketball?’ video, which is narrated by legendary basketball commentator Timmy McCarthy. With over 250 clubs across Ireland, the Club and Community partnership will see AIG support grassroots basketball, helping it expand in local communities. John Gillick, Head of Consumer ... read more

Three of London’s iconic stations will have a Barclays Women’s Super League (WSL) takeover to mark a historic weekend for the top two tiers of women’s football later this week. Across the weekend of November 16 and 17, for the first time ever, all eleven games across the Barclays WSL and Barclays Women’s Championship will be played in each home side’s respective main stadia. This includes a North London derby between Spurs and Arsenal at the Tottenham Hotspur Stadium, and a ... read more

Paris 2024 Olympic Medallists among stars recognised at the special reception Last night, over 700 guests gathered for the special Team Ireland Centenary Olympic Ball, at the Clayton Hotel, Burlington Road, Dublin. In 1924 the first team competed for Ireland at the Olympic Games in Paris, and throughout the evening athletes and performances spanning the one hundred years were celebrated. The unique event was attended by almost 300 Olympians from various sports and years, along with other ... read more

West Ham United was proud to announce the successful launch of the Hammers Business Network powered by Intuit QuickBooks, the Club’s Official Accounting Software and Sleeve partner, at an exclusive brunch at The Stratford Hotel on Thursday 17 October, hosted by former Hammer Scott Minto. The Hammers Business Network has been specially engineered to provide a platform for its members to connect, innovate and grow their businesses. The network is a space that encourages the sharing of ... read more

Scottish Brewer Innis & Gunn will be the Headline Partner for Celtic Connections for the next five years, starting with the 2025 festival.             The premier winter festival and international celebration of Celtic music will illuminate stages across Glasgow from Thursday 16 January to Sunday 2 February in partnership with Innis & Gunn. Innis & Gunn announced the partnership at their Ashton Lane Taproom, supported by ... read more

In an unprecedented achievement, four Belgian professionals – Delphine Baise (Spring Yellow), Wim Mathues (Wasserman Benelux), Neal Van Loock (UCLL) and Filip Waegemans (Skaut) – have been selected to serve as jury members for the 2025 ESA Awards. This landmark moment showcases Belgium’s growing expertise in sponsorship while shining a light on key challenges the market must address to reach its full potential. Belgian Sponsorship Market: Untapped Potential and Emerging Opportunities This ... read more

It’s time to shine the spotlight on London’s business heroes who have made significant and invaluable contributions to the grassroots sport and physical activity sector as nominations are now open for the London Sport Awards 2025.  London Sport is a charity helping all Londoners live longer, healthier, and happier lives through being active, with a focus on children and adults in the most deprived communities who face the greatest challenges of inequality.  London Sport’s annual ... read more

The coasts of the UK and Ireland are beautiful and wild – and there to be explored. Coastal walking is a very safe activity most of the time, but slips and falls from walking and running are the biggest cause of death on our coastlines, further information here. This Winter, XTRATUF will be sharing the RNLI’s vital safety messaging and promoting their advice to ensure everyone can enjoy the coast safely. In 2023, for RNLI lifeguards the second highest number of incidents were to people ... read more

MatchWornShirt unites with Movember to support men’s health with a series of match used and signed ball auctions MatchWornShirt, the world’s largest match-worn memorabilia auction platform, is proud to announce the launch of its brand-new ‘Balls for Balls’ campaign in partnership with global men’s health charity , Movember.  Balls for Balls sees MatchWornShirt partner with football clubs around the world including Chelsea, Tottenham Hotspur, AC Milan, Paris Saint Germain and many more to ... read more

New division launched to bring fans unforgettable experiences in the USA. Wasserman Hospitality Sales, the market-leading hospitality and ticketing business, has launched a new division in North America announced today by Executive Vice President and Managing Director, Luke Robinson. This division will offer services that provide the US market with unparalleled access to the world’s most in-demand sports and entertainment experiences. Founded by Robinson in 2008, Wasserman ... read more

Back2Business Career Accelerator Programme, a free-to-attend six-day reorientation bootcamp for professionals who have taken 3 years + out of their careers for caring reasons, is now open for applications. Havas Media Network UK has been announced as headline partner for the 2025 programme. The programme is the only UK marketing, digital, PR and sports marketing focused returners programme that upskills, trains and supports the ‘return’ of top talent into the workplace after a ... read more

Two Circles, the data-driven sports and entertainment business, announced today an agreement to acquire KORE, a market-leading intelligence platform for fans and partnerships, which will enhance the company’s proprietary technologies and support its unique data-driven approach to growing the value of sports and entertainment for fans and rightsholders. Two Circles will serve more than 700 organizations active in sports and entertainment with the agreed acquisition bringing new clients ... read more

West Ham United are pleased to announce the extension of their partnership with Skye Cloud as its Official Virtual Private Server Partner. Through the utilisation of its capabilities of bespoke Cloud and IT hosting solutions, Skye Cloud continues to enhance the Club’s IT infrastructure across multiple West Ham United sites since joining as a club partner in 2020, including London Stadium, Rush Green training ground and Chadwell Heath training ground. For the 2024-2025 season, Skye Cloud ... read more

Manchester City has today announced the renewal of its regional partnership with, ABeamConsulting Ltd. – an integrated management consulting firm based in Tokyo, Japan, whichprovides global services across the sports industry and other sectors. ABeam Consulting became the Club’s Official Management Consulting Services Partner in Japan in August 2021 and after three years of successful collaboration, the multi-year agreement will see the consulting firm continue as an official partner of the ... read more

Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure new partners for Canary Wharf Group (CWG) across their series of summer and winter events. Canary Wharf is a mixed-use destination offering a diverse mix of workspaces, retail and leisure for those who work, live and visit the Wharf. It is home to more than 320 retail units, over 80 cafes, bars and restaurants with more than 3,500 people now living on the estate. Canary Wharf is home to the UK’s ... read more

To mark World Mental Health month, Vhi has today launched a campaign as part of its award-winning More Than Running series, which this time focuses on the positive mental health benefits of participating in parkrun. Vhi’s recent parkrun survey of parkrunners found that parkrun not only offers physical benefits, but also has a significant positive impact on the mental health of its participants too.  55% of those surveyed say the main reason they participate in parkrun is to improve ... read more

 Laya healthcare is thrilled to unveil its latest sponsorship campaign, 'We are one. Always.’, a captivating campaign linking to their Connacht, Leinster and Munster Rugby partnerships to help combat loneliness in Ireland, leveraging the social connection offered by the rugby community. Created in collaboration with Legacy Communications and produced by Roamer, 'We are one. Always.' showcases the power of the sporting and rugby community in Ireland, in the journey to combat ... read more

Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure partners and sponsors for the inaugural London Soundtrack Festival 2025. The London Soundtrack Festival 2025 will be the capital’s first dedicated festival featuring the finest film, TV and video games music, bringing together the biggest names, world-class performances and audiences of all ages. Taking place between March 19-26, the Festival will feature nine concerts and fifteen ... read more

Sponsorship and brand partnership agency Reg&Co announce their appointment to secure partners and sponsors for North One TV. North One has been a globally recognised producer of world-class factual entertainment, sports and live event TV programming over the last thirty years, with their content being aired in over 100 countries worldwide. Current hit shows include Guy Martin’s Top Gun, Travel Man and Brawn: The Impossible Formula 1 Story, fronted by Keanu Reeves, and some of their most ... read more

Sid Lee London x Appinio consumer study reveals athlete fame as the key driver in growing interest in women’s sport but uncovers a 72% gap in fame between top athletes in leading male and female competitions. New research released today by Sid Lee London x Appinio reveals the true extent to which female athletes’ lack of mainstream fame is hindering the growth of women’s sports competitions and events.  The study - which analysed the attitudes of men and women aged 18-66 across four ... read more

Energia have been announced as the Official Energy Partner of Connacht Rugby, expanding the energy company’s Irish Rugby sponsorship portfolio. Energia have been long-standing proud supporters of Connacht Rugby as members of the Connacht Rugby Business Club and have now extended this relationship to becoming the Official Energy Partner to both the men’s and women’s teams.    Ahead of this weekend’s trip to Wales to face Scarlets in the BKT URC, Connacht men’s captain Cian ... read more

SponsorLab today announces the release of its version 2.0 sponsorship management tool with major feature enhancements in response to market demands. In addition to the core SponsorLab features that enable the setting and weighting of sponsorship objectives and KPIs within a performance scoring framework, SponsorLab 2.0 adds the following new features: Commenting on the 2.0 release, SponsorLab founder Bruce Cook said, “This is a response to the wish-list that users have been feeding back ... read more

Ross Arnold joins rEvolution as the head of Europe to drive strategic initiatives. rEvolution, the global leader in sports marketing, announces today the appointment of Ross Arnold to the newly created position of Head of Europe. Reporting directly to Founder and CEO John Rowady, this integral leadership role comes at a time of significant expansion for the agency, positioning rEvolution to enhance its business offerings across the European sports and entertainment landscape. Arnold ... read more

Coventry Building Society has unveiled its latest campaign in partnership with creative agency Ear to the Ground. The campaign aims to elevate awareness of the Society’s sponsorship of the Coventry Building Society Arena and Coventry City Football Club. Featuring Coventry-born comedian Guz Khan, it will run across VOD platforms on Channel 4 and Sky Sports from October through November 2024. Inspired by Research on Happiness and Saving for Experiences Coventry Building Society’s new ... read more

Transformative acquisition enhances comprehensive sports media solutions and digital analytics, generating millions in new revenue for rights holders rEvolution, the global leader in sports marketing, is proud to announce its acquisition of WePlay, a multi-award winning and globally recognized performance-driven marketing agency specializing in sports and entertainment. With this acquisition, WePlay becomes a wholly owned operating company within the rEvolution family, significantly ... read more

Global sports, music and entertainment company, Wasserman, has today launched a new research report which investigates the future of betting brands sponsoring football in Belgium. The report follows the announcement that a broad ban on advertising and sponsorship for betting brands will be introduced in 2028. The ban could have a major impact on the revenues of football clubs and leagues from as early as 2025. Rights holders that depend heavily on such sponsorship will therefore be ... read more

This summer, BYD brought the Belgian coast to life in partnership with Play Nostalgie, inviting the public to a unique karaoke experience in a car. A BYD was placed on the Nieuwpoort promenade, offering visitors a special opportunity to sit in the car, choose their favorite song, and showcase their hidden singing talents to passers-by. This immersive activation was a great success among both vacationers and music lovers, strengthening BYD's presence in a playful and interactive way. But the ... read more

Sponsorworks launches their ‘Future of Corporate Hospitality Report’ today in order to support the industry with valuable insights that will help businesses navigate the world of corporate hospitality. The report was launched at a dedicated European Sponsorship Association (ESA) panel debate with Sponsorworks CEO Alex Cowell and representatives from Philips TV & Sound, Accor and the O2 arena discussing the findings.  The report highlights key findings and strategic ... read more

The National Football League has announced its first-ever NFL London Games Ring of Honour ceremony, taking place during halftime festivities of the New York Jets-Minnesota Vikings game on Oct. 6 at Tottenham Hotspur Stadium. To celebrate the 17-year history of the NFL playing in the U.K., the league will honour two NFL Legends that have had an impact on the game: London-born, two-time Super Bowl champion Osi Umenyiora and five-time Pro Bowler Jared Allen. The NFL London Games Ring of ... read more

Ear to the Ground, a leading global strategic and creative agency, is excited to announce the launch of the 24/25 Fan Intelligence® Index, an annual report that ranks the world’s top 100 brands by cultural attraction in sports and gaming. The report offers exclusive insights into how brands are resonating with today’s fans, based on feedback from a network of over 11,000 influential sports and gaming fans. This year’s report introduces the powerful trend of “Hyperfocus,” which is reshaping ... read more

Manchester City has today announced a new multi-year local partnership with Jacob & Co, a luxury watchmaking company known for their exceptional craftmanship, expertise and creativity. The local partnership will bring together two brands synonymous with fine precision, teamwork and ingenuity, with a shared commitment to creating memorable experiences for fans and customers both in Manchester and across the world. As a local partner of Manchester City, Jacob & Co will produce a ... read more

The R&A and global sports marketing agency Two Circles have agreed a new, expanded, long-term relationship, working together to drive growth across ticketing, premium experiences and fan experience propositions at The Open, with planning for The 154th Open at Royal Birkdale in 2026 already well underway. The announcement follows a record-breaking number of spectators for The Open at Royal Troon in July with 258,174 fans lining the course to witness Xander Schauffele’s successful pursuit ... read more

Sponsorship and brand partnership agency Reg&Co has announced the signing of Tavo Pets as an official partner to the Kennel Club’s flagship event – Crufts 2025.  Tavo has created the first premium pet protection car seat system. Side impact and crash-test-certified to the highest child restraint standard, the Tavo Maeve™ Pet Protection System includes a luxury carrier that is secured into the car by a simple five second True Lock™ isofix installation system. This not only reduces ... read more

London Sport is thrilled to announce the extension of its successful partnership with Sid Lee London, a leading full service sports agency. This partnership, which initially aimed to invigorate the charity’s flagship events, Active LDN and the London Sport Awards, has helped London Sport spread its reach to continue to deliver on our vision to help all Londoners live longer, healthier, happier lives through being active. Building on a shared commitment to helping inactive Londoners in ... read more

Les Domaines Vinsmoselle Luxembourg have chosen Wasserman Benelux as their new partner for the flagship brand Poll Fabaire! Renowned for its craftsmanship and the use of the finest local grape varieties, the brand Poll Fabaire from Les Domaines Vinsmoselle Luxembourg represents one of the most prestigious brands of sparkling wines. For this initial collaboration, Wasserman Benelux and Les Domaines Vinsmoselle Luxembourg worked together on increasing the visibility of Poll Fabaire ... read more

Global sports company PUMA and Manchester City are proud to unveil the Definitely City kit for the 24/25 season, co-designed by legendary musician and lifelong City fan, Noel Gallagher. Marking the 30th anniversary of Oasis' iconic album Definitely Maybe, the special-edition kit draws inspiration from the album cover that defined a generation. The Definitely City kit will be worn exclusively in select European fixtures, encapsulating the spirit of a Club ready to rock on the biggest stages ... read more

Professional football team Club Brugge KV has entered a partnership with German analytics company Shikenso Analytics to measure sponsorship exposure on the club's UEFA Champions League (UCL) fixtures. Having already benefited from Shikenso’s AI-powered sponsorship insights through the company’s engagement with the Belgian Pro League, Club Brugge has now chosen to further bank on their services. Club Brugge KV is one of Belgium's oldest and most storied professional football clubs, ... read more

Wasserman’s industry-leading sports talent representation practice continues European growth with first Switzerland venture Global sports, music, and entertainment company Wasserman has acquired football talent representation business International Football Management (IFM), in a deal announced today by Wasserman Vice President, International Operations, Global Football, Lee Charnley. As part of the acquisition, Wolfgang Vöge, Franco Moretti, Fabian von Matt and Jürg von Matt will all join ... read more

Deal Names McCoy’s as Savoury Snacks Partner for NFL U.K. & Ireland The National Football League today announced McCoy’s — part of KP Snacks, home to some of the most iconic British snack brands in the U.K — as Savoury Snacks Partner across the U.K. and Ireland in a three-year deal through March 2027. The U.K.’s no.1 ridged crisp brand will be an official partner of the 2024 NFL London Games, activating across both Tottenham Hotspur Stadium and Wembley Stadium where games ... read more

Brouwerij Haacht enters a multi-year partnership with cycling icon for strategic campaign Brouwerij Haacht is proud to announce a multi-year collaboration with former professional cyclist and cycling icon Philippe Gilbert to further strengthen the positioning of the SUPER 8 Flandrien brand within the cycling world. As part of this strategic partnership, designed to reinforce the brand identity of SUPER 8 Flandrien, Gilbert will serve as the brand's ambassador. The collaboration with ... read more

West Ham United is pleased to announce the renewal of our partnership with international high-performance tyre brand Tomket Tyres, extending the partnership in a multi-year agreement. Tomket Tyres, the Czech Republic-based tyre manufacturer founded in 1997, has rapidly expanded from a bespoke online retailer to a globally recognised brand, selling in over 60 countries. Renowned for their industry-leading high-performance tyres, Tomket's extensive range covers more than 450 tyre sizes, ... read more

Latest Decoding 360 study from dentsu Sports Analytics and MKTG reveals significant differences between receptive and non-receptive fans Global sports marketing agency MKTG Sports and Entertainment, in partnership with dentsu Sports Analytics, today announces the 2024 update to its global fan sponsorship receptivity and profiling data platform study, Decoding 360. The refreshed data set, encompassing feedback from more than 10,000 consumers in Great Britain, Germany, France, Italy, Saudi ... read more

Global sports marketing expert Two Circles has announced the next stage of its international expansion, with a new move into Germany. This latest development aims to revolutionize the landscape for rights owners and brands in the country, both for German-based organisations looking to grow globally and for international organisations looking to activate in the region. The new Cologne-based office will serve as a hub of fan-first innovation and excellence, assembling a team of dedicated ... read more

 As Formula 1® drives forward with its Net Zero by 2030 goal, it has today announced a multi-year partnership with Aggreko, a world-leading provider of temporary power solutions, to deliver innovative low-carbon energy generation systems at all European Grands Prix from the 2025 season. As part of the deal, Aggreko will become an Official Provider of F1®. Aggreko and Formula 1® have been working on this system together since 2023 when they first piloted a centralised power generation ... read more

Manchester City has today announced the renewal of its long-term partnership with leading gaming publisher, EA SPORTS, now entering its fifth term. Since the partnership began in 2011, Manchester City and EA SPORTS have worked closely together to create authentic digital experiences and engaging content for fans worldwide through the immersive world of EA SPORTS FC. The inclusion of players across both the Men’s and Women’s squads over the years in EA SPORTS FC content and special ... read more

Jan Baeskens will strengthen the Wasserman Benelux team as Account Director. With over 20 years of experience in brand activation, Jan has worked on dozens of leading brands for various marketing and communication agencies. He has managed a wide range of projects for different multinationals at festivals, trade shows, and events, delivering both live and digital experiences. In his new role as Account Director, Jan will be responsible for managing and expanding client relationships in ... read more

Grangers, a renowned British brand dedicated to protecting outdoor enthusiasts against the elements, has entered a three-year partnership with the Royal National Lifeboat Institution (RNLI), becoming the charity's 'Official Aftercare Partner.' The partnership will see Grangers supply the RNLI’s All-weather Lifeboat crews with Performance Wash (both spray-on and wash-in versions), Clothing Repel and Performance Repel Plus, helping to extend the life of volunteer crews' kits. Additionally, ... read more