Pinarello, the world-famous bike manufacturer, have today been unveiled as the Tour of Britain’s king of the mountains partner for 2023. Steeped in history but with modern performance at their core, Pinarello’s race-winning bikes make them a natural fit for the king of the mountains ... read more
Member News
Nyetimber partners with the Tour of Britain
Nyetimber, the pioneer of English sparkling wine, is delighted to announce a new partnership with the Tour of Britain, the UK's biggest professional cycle race. Nyetimber champions the best of British sport, and like the world-class riders competing in the race, constantly strives for ... read more
Erling Haaland becomes Midea Brand Ambassador
Midea, one of the world’s leading and largest home appliances producer, has today announced Manchester City striker Erling Haaland as its Official Global Brand Ambassador. Today’s announcement is the latest extension of Midea and Manchester City’s successful partnership that began in January ... read more
Reg&Co appointed by Kingdom of Winter as their dedicated sales agency
Kingdom of Winter, London’s Biggest Indoor Festive Experience to Launch at ExCeL London, this December Running 8 December 2023 – 7 January 2024, Tickets on Sale 22 August Sponsorship and partnership agency Reg&Co have been appointed by Kingdom of Winter as their dedicated sales ... read more
Fulham FC announces Ebury as Official FX Trading Partner
Fulham Football Club is pleased to announce Ebury as the Club’s Official FX Transfer Partner for the following four seasons. Ebury will become the preferred service for all Fulham FC and Jacksonville Jaguars UK FX transfers. Ebury offers solutions and services to enable businesses to trade ... read more
Right Formula lands deal for Qatar Airways’ F1 global partnership
Global sports marketing agency Right Formula has won a competitive tender to be Qatar Airways’ retained agency for its Formula 1 activation programme. Qatar Airways, recognised as 2022 “Airline of the Year” by Skytrax, has embarked on a multi-year journey as the official Global Airline Partner ... read more
AEG Global Partnerships signs first major naming rights deal since expanding into APAC live entertainment market
UOB signs as naming rights partner for new Bangkok venue: UOB LIVE AEG Global Partnerships, the sponsorship division of the world-leading sports and live entertainment company AEG, has completed its first naming rights deal since expanding into Asia-Pacific in October 2022, and brokered the ... read more
Sportive Breaks partner with new Best Young Rider jersey
Leading cycling travel and experiences brand Sportive Breaks will partner with the Tour of Britain’s new best young rider jersey this September. With the race now a proven showcase for emerging talent, the white jersey is being introduced to the Tour for 2023. It will sit alongside the leader’s ... read more
Encirc acquires The Park from Accolade Wines and announces appointment of Richard Lloyd as Managing Director
Encirc has appointed Richard Lloyd to the position of Managing Director of its ‘Encirc Beverages’ business unit, as the glass container manufacturer and filler continues to integrate ‘The Park’ bottling and warehousing facility in Bristol into its overall business. Adrian Curry and Richard ... read more
Decathlon & London Sport partner for Active LDN Conference
The capital’s biggest conference for the grassroots sport & physical activity sector returns with a focus on ‘Active Solutions to London’s Challenges’ On 17 October 2023, London Sport will be hosting Active LDN, the capital’s largest conference dedicated to helping Londoners live ... read more
Sportsbreaks.com to bring Tour of Britain Combativity Award closer to fans
Tour of Britain hospitality partners Sportsbreaks.com will bring fans at this September’s race closer to the action, as spectators will have the chance to vote for the winner of the Sportsbreaks.com combativity award on every stage. Presented each day to the rider who most illuminates the ... read more
3WayDisplays sign as the new front of shirt sponsor for CULFC
Women’s National League side Chesham United LFC have today announced family run Chesham business 3WayDisplays as their new front of shirt sponsor for an initial 2-year term. The business will proudly display their new corporate identity on the front of the 1st team and the Reserve team shirts this ... read more
Industrials overtake Consumer Services as most dominant front of shirt sponsors
The Industrials sector has overtaken Consumer Services as the most common sponsor of the front of shirts across professional football, cricket and rugby teams in England. Most common sponsors Industrials accounts for 14.5% of front of shirt (FoS) sponsors (1 in every 7 deals) ... read more
Prevent Biometrics & OPRO partner to support the expanding demand for Head Impact Monitoring Mouthguards
The partnership combines Prevent’s market leading Head Impact Monitoring Technology with OPRO’s globally renowned mouthguard manufacturing capabilities. Prevent Biometrics, provider of the world’s most independently validated head Impact Monitoring Mouthguard Technology (IMM), and OPRO, a ... read more
Gulf Oil launches global McLaren Automotive campaign
Gulf Oil has launched its new global creative campaign, in partnership with McLaren Automotive, building on their ‘Together, We’re Unstoppable’ positioning and McLaren Automotive’s recommendation of Gulf Oil for its supercars. Following a competitive pitch in December 2022, rEvolution and ... read more
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