PREMIERSHIP Rugby are delighted to announce that one of the industry's foremost sports partnership experts has joined their team in Twickenham. Paul Sherrell formerly Commercial Director at Saracens and Director at Sponsorship & Events Agency - RT Marketing - is the new Head of Partnerships at ... read more
Member News
MediaCom Sport launches new Connected Sponsorship tools
Suite of tools to guide brands through selection, evaluation and impact of sponsorship deals MediaCom Sport has launched Connected Sponsorship, a new suite of industry-leading proprietary strategy and evaluation tools, for local and global brands investing in or considering sponsorship. The four ... read more
Crespi makes his mark at NH Collection Open
European Tour rookie Marco Crespi claimed a maiden title on The Race to Dubai with a two stroke victory at the inaugural NH Collection Open. Starting the day a shot adrift at La Reserva de Sotogrande Club de Golf the Italian fired a final round 69 to finish ten under and win by two from Jordi ... read more
Valencia C.F. and Two Circles Agree Innovative Partnership
Two Circles, the data-driven sports agency that specialises in driving commercial growth for sports rights holders, has been appointed by Valencia Club de Fútbol to play a key role in improving the club’s marketing strategy. In an innovative international partnership, the agency will strive to use ... read more
Generate behind Paul Weller 2014 gig at Warwick Castle in July
Paul Weller will headline this year’s Warwick Castle Summer Sounds on Friday 11 July, organised by sport and entertainment agency, Generate. Generate’s Director of Events & IP, Andrew Wyke, brokered the deal for Paul Weller bringing the British singer, lyricist and guitarist to the medieval ... read more
MediaCom Sport Signs Football Superstar Neymar Jr.
MediaCom Sport has agreed a unique commercial partnership with Brazilian football star Neymar Jr. The agency will work with the player’s management to explore commercial opportunities that build on his skill and position as one of the world’s most recognized athletes as part of a three-year ... read more
Havas Sports & Entertainment launches Havas ISE to help brands evaluate and improve their commitment to sustainability
-This new offer forms part of HS&E’s Meaningful approach to brand engagement- Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, has launched a new service offer: Havas ISE (Indicator of Sustainability Engagement), a tool and consulting service to help ... read more
MediaCom Worldwide boosts digital and data leadership
Recruits Deirdre McGlashan from Aegis to become first Chief Digital Officer MediaCom has made two key appointments to boost its digital leadership team and ensure it develops the solutions that clients need in the era of “big data”. The agency has hired Deirdre McGlashan as its first Chief Digital ... read more
MediaCom extends global partnership with Volkswagen Group
Appointment now runs through to end 2016 MediaCom Worldwide has extended its 16 year relationship with the Volkswagen Group for a further three years. The appointment signifies the next stage in a partnership that started in 1998 in Germany and now covers more than 30 countries across the ... read more
Fuse Sport + Entertainment wins Agency of the Year at UK Sponsorship Awards
Fuse Sport + Entertainment, Omnicom Media Group’s leading sports and entertainment agency won three major awards at the prestigious UK Sponsorship Awards held in London this week. Fuse Sport + Entertainment was named Sponsorship Agency of the Year, and the agency's work with HTC won the award for ... read more
Choregeo 1st Sponsorship Conference 5-6 April Athens, GREECE
Sports marketing company Focus On Sports, member of the European Sponsorship Association (ESA), is organizing the first sponsorship conference under the title name "Choregeo" 1st Sponsorship Conference, on April 5th & 6th 2014, at the Cultural and Sports Conference Center Dais, in Maroussi, ... read more
Multipower Sportsfood to fuel Movistar and CannondalePro Cycling teams in 2014
Europe’s No 1 sports nutrition company, Atlantic Multipower has extended its association with cycling for 2014, announcing an exciting new partnership with Movistar Pro Cycling Team and renewing its sponsorship of Cannondale Pro Cycling for the sixth consecutive year. In addition, Multipower ... read more
Recipe For Success: Harden’s retains brandmeetsbrand as exclusive sponsorship agency
brandmeetsbrand is pleased to announce that restaurant review specialists, Harden’s, have retained the agency to help find a partner sponsor for their multi-platform activities. For nearly a quarter of a century, Harden’s has published the UK’s most authoritative restaurant reviews, based on a ... read more
MediaCom tops global competitive report
Jumps from fourth to first in RECMA Compitches 2013 report MediaCom has been named as the most competitive global media agency in the latest report from RECMA, which evaluates the global media agency industry. The 2013 Compitches Report, which analyses success in competitive pitches in 44 ... read more
Long hot summer inspires surge in Triathlon growth
In advance of thousands of Britons swimming, cycling and running this weekend in aid of Sport Relief, the Triathlon Industry Association (TIA) has revealed that Britain’s multisport community experienced double digit growth last year fuelled by the post Olympic glow and the sixth hottest summer ... read more