Dubai – Shipping, logistics and marine services provider GAC has renewed its sponsorship of talented young British racing car driver Alex Brundle for the seventh consecutive year, as he prepares to compete for OAK Racing squad in the 2014 Tudor United Sportscar Championship (USCC). The partnership ... read more
Member News
HKRFU unveils new HK Fan Zone for Sevens
New Central Harbourfront Set to Stage Six Day Festival of Music and Sport Hong Kong sports fans and music lovers received a huge boost today following the announcement by the Hong Kong Rugby Football Union (HKRFU) and the Hong Kong Tourism Board (HKTB) of the new HK Fan Zone that will provide a ... read more
Alan Pascoe steps down from CSM
Alan Pascoe, the former Olympic silver medallist and Vice Chairman of London’s successful 2012 Olympic and Paralympic Bid, is stepping down from his role as President of CSM – the leading sports and entertainment marketing agency, it was announced today. Pascoe is generally acknowledged across the ... read more
Premiership Rugby and Green Flag help more than one million fans get to the game
Premiership Rugby is delighted to announce Green Flag will become one of its official sponsors for the next two seasons. The partnership will help the national breakdown provider raise awareness of its strength in local conurbations by delivering local on-the-ground initiatives at all 12 ... read more
Junior Ryder Cup goes social with new online platforms
Golf fans will be able to get closer to the action than ever before at the 2014 Junior Ryder Cup with the launch of its new online platforms, including new Twitter and Facebook pages and a revamped website at europeantour.com. The Junior Ryder Cup will take place at Blairgowrie Golf Club in ... read more
Multipower Sportsfood Extends Giro d’Italia Partnership to 2015
• Official Sports Nutrition Partner of Giro d’Italia for 2014 and 2015 events • Multipower Sportsfood increases involvement in cycling to include Milano-SanRemo and Giro di Lombardia road race classics, Strade Bianche, Tirreno-Adriatico and Roma Maxima Europe’s number one sports nutrition company, ... read more
Hammerson Shopping Centres to host National Sustainability Roadshow: The Big Positive Weekend
Hammerson, the owner of some of the UK’s best known shopping centres, is launching a nationwide sustainability roadshow called The Big Positive Weekend. Aiming to reach 2 million customers and inspire 200,000 positive pledges, The Big Positive Weekend celebrates the great things people and brands ... read more
Havas Sports & Entertainment strengthens French Office with two Senior appointments
Havas Sports & Entertainment (HS&E), the global brand engagement network of Havas, has bolstered its French office with two new senior hires: Jérémy Guesnon as Head of New Business and Thibaut Thouzery as Head of Creativity. Jérémy Guesnon has been appointed Head of New Business and in this ... read more
European Tour announces new Spanish event
A new tournament, the NH Collection Open, will be played at La Reserva de Sotogrande Club de Golf in southern Spain from April 3-6, 2014. The €600,000 event will be dual-ranking, meaning the field will comprise players from The European Tour and the Challenge Tour, and prize money will count ... read more
Turkington heads eBay Motors trio
The 2014 Dunlop MSA British Touring Car Championship will feature seven champions on its grid after Colin Turkington was named in an unchanged line-up at eBay Motors for the new season. Ulsterman Turkington will be joined by his 2013 team-mates Rob Collard and Nick Foster as the West Surrey ... read more
John Smith’s takes ‘Smooth Favourite’ to UK pub drinkers through Space
Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth Favourite’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at 28 jump and flat racecourses across the UK. John Smith’s ... read more
Surrey and Two Circles win Gold
Two Circles and Surrey County Cricket Club together won B2C Marketing Gold at the 2014 Data Strategy Awards powered by Marketing Week. The award recognised the success of the significant marketing campaign Surrey and Two Circles executed in the build-up to the 2013 Kia Oval Investec Ashes Test ... read more
Cholmondeley Pageant of Power appoints brandRapport
Sports and entertainment agency, brandRapport, has been appointed by the Cholmondeley Pageant of Power motorsport festival to develop their commercial strategy and lead their communications campaign for the event in June 2014. The festival takes place every year in Malpas, Cheshire. brandRapport ... read more
Arla appoints Space as BTL agency for Danish chocolate milk brand Cocio
Space has been appointed by the UK’s number one dairy company Arla to handle below-the-line communications for chocolate milk brand Cocio as it launches in the UK. The agency secured the business following previous projects it has delivered for Arla. Space will be responsible for developing a ... read more
The Tour of Britain upgraded to 2.HC status by UCI
SweetSpot and British Cycling are delighted to confirm that The Tour of Britain will sit alongside some of professional cycling's most prestigious events, having been upgraded to HC status by the UCI for 2014 and beyond. Britain's national Tour, which has been organised and promoted by SweetSpot ... read more