Irish athleisure brand Gym+Coffee continues its expansion in the UK with the opening of a fourth Clubhouse Ireland’s leading athleisure brand and global community, Gym+Coffee, has announced the opening of a new Clubhouse location in Liverpool’s Liverpool ONE shopping centre. Opening its doors ... read more
Member News
SA Open back at Sun City as part of new Sunshine Tour and European Tour partnership
The South African Open Championship will return to the Gary Player Country Club from 2-5 December 2021 with a prize fund of US$1.5 million and with Christiaan Bezuidenhout back to defend his title.Bezuidenhout will be joined at Sun City by, amongst others, fellow European Tour champions Dylan ... read more
First $EFC Fan Tokens sell out
500,000 $EFC tokens sold out in four minutes during first wave of Fan Token offeringSeason Ticket, Hospitality and Official Members can still redeem their free $EFC Fan Token Everton and Socios.com’s highly anticipated $EFC Fan Token Offering (FTO) saw all 500,000 digital tokens sold in just four ... read more
Michelin® confirmed as MotoGP™ tyre supplier until 2026
The legendary French marque will remain the official, sole tyre supplier of the premier class from 2024-2026 Dorna Sports is pleased to confirm a new three-year contract extension with Michelin that will see the legendary French firm continue as the sole, official tyre supplier to MotoGP™ ... read more
CSM Sport & Entertainment Appoints Dual Regional Directors in Asia
CSM Sport & Entertainment has announced a new leadership structure for their Asia operations which sees the appointment of two Regional Directors. Lesley Murphy and Kathryn Rhodes have been promoted to oversee the agency in a joint Regional Director role after having both played a key part in ... read more
Date set for Everton Fan Token Offering
Fan Token Offering launches at midday (BST) on Wednesday 15 SeptemberSeason Ticket, Hospitality and Official Members can all redeem a free $EFC Fan TokenHighly-anticipated collectable $EFC digital tokens will be priced at £2 each and available on Socios.com app$EFC Fan Token allows supporters the ... read more
British Cycling appoint WeAreFearless
British Cycling have appointed WeAreFearless to help launch new strategy ahead of Paris 2024. The pair have worked together to craft a number of creative assets to launch the new strategy and act as a rallying cry to all involved with cycling in Britain to join the movement ahead of Paris. Garry ... read more
NFL announce deal with cinch ahead of NFL London games
A new partnership is announced today between the National Football League and cinch, the UK’s fastest-growing online car marketplace. The innovative e-commerce scale-up becomes Presenting Partner of the NFL London Games and Lead Partner of NFL UK from the start of the 2021 season. The cinch brand ... read more
Pitch Marketing Group hires Rebecca Martin as Deputy MD
Pitch Marketing Group has appointed Rebecca Martin as Deputy Managing Director. This is a new role within the agency and marks the latest development in a series of new hires and client wins this year. Rebecca, who joins Pitch from O2, will form a new ... read more
Volvo Car UK furthers core sustainability aims with multi-year Eden Project collaboration
Volvo Car UK has announced a new three-year partnership as the Official Automotive Partner of the Eden Project and the Eden Sessions music concerts, a deal brokered by AEG Global Partnerships. This long-term collaboration aims to inspire and educate visitors about people’s relationship with the ... read more
AJ Bell announced as title partner of the Tour of Britain and Women’s Tour
AJ Bell has been confirmed as the new title partner of the 2021 AJ Bell Tour of Britain and AJ Bell Women’s Tour, Britain’s biggest and most prestigious cycle races. AJ Bell is one of the UK’s leading online investment platforms, helping people invest for the long term via ISAs, pensions and ... read more
CSM appoints leading sponsorship executive Charlie Beauchamp as inaugural Country Manager for Kingdom of Saudi Arabia
Leading marketing and brand experience agency CSM has appointed the highly renowned sports and entertainment industry executive, Charlie Beauchamp, as its inaugural Country Manager for Saudi Arabia, highlighting the business’s firm, long-term commitment to the Kingdom and its growing sports and ... read more
Partners and fans rejoice as All Points East returns
On 27 August All Points East returns to Victoria Park in London after a break in 2020 due to the pandemic. Appearing at the festival will be new and existing partners – all brokered by AEG Europe Global Partnerships – which have identified the festival as a key target market for their brands. New ... read more
Eisberg renews as alcohol-free wines partner of Tour of Britain
Eisberg, the UK’s leading alcohol-free wine brand, will celebrate five years of partnership with Britain’s biggest professional cycle race, the Tour of Britain, after renewing their commitment to supporting the event, which takes place from 5-12 September. The deal will see Eisberg extend their ... read more
MKTG’s Frontier survey reveals industry innovations and learnings over the last year
MKTG Sports + Entertainment today announced the results of its 2021 MKTG Frontier survey, gauging opinions from over 600 industry professionals around the world. In 2020, MKTG Frontier reported a potential 70% decrease in growth of the sports, entertainment and sponsorship industry. One year on ... read more
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