UK financial trading and sports betting firm Spreadex has today been announced as a Principal Partner of Fulham Football Club for the next two seasons. The Spreadex Trading logo will become a regular feature at Craven Cottage, including on the back of all kits worn by the players. This ... read more
Member News
KP Snacks launch animated TV idents to celebrate new cricket sponsorship
KP Snacks is launching a new animated TV ident series which celebrates their official partnership with cricket’s new 100-ball competition, The Hundred. Airing on Sky Sports throughout the competition, which started on 21 July, the idents bring to life their new campaign Everyone In, which aims to ... read more
William Hill announced as title partner of Racing League
Racing League is thrilled to announce global bookmaker William Hill as title partner of the inaugural Racing League, which gets underway at Newcastle Racecourse on Thursday 29 July and concludes at the same venue on Thursday 2 September. Run over six consecutive Thursday evenings at four ... read more
Bridgestone reaffirms support for athletes and operations at Tokyo 2020
Bridgestone Corporation (Bridgestone), a global leader in tires and rubber with a vision to become a sustainability solutions company, today outlined the many ways its contributions will help support safety and efficiency for athletes and operations at the Olympic and Paralympic Games Tokyo ... read more
The North Face: Have You Ever
The North Face today dropped its latest brand campaign, ‘Have You Ever’. Created to celebrate the moments in life that adventure was made for, the new campaign aims to inspire explorers everywhere to go out and discover these moments for themselves. Betty Reid Soskin, the oldest serving National ... read more
Team GB partner with Tokns to launch first ever NFT
In anticipation of the imminent Tokyo Games, Team GB has become the first Olympic Team to create its own storefront for non-fungible tokens (NFTs). Working in partnership with leading NFT commerce provider Tokns, Team GB will launch an NFT store to showcase these instantly iconic NFTs. NFTs are ... read more
Vodafone unveil world’s first 8,000-Mile Auto5Graph
Vodafone has conducted the world’s first 5G shirt signing, connecting rugby fans in the UK with Lions players 8,000 miles away in South Africa, for a live autograph signing - made possible by the power of 5G. With supporters unable to travel, Vodafone – Lead Partner for the British & Irish ... read more
Sandbox Studios launches to create and invest in celebrity product collaborations
As brand-talent collaborations continue to grow, entrepreneur and sponsorship expert Jackie Fast has announced the launch of Sandbox Studios, which is paving the future for partnership deals with celebrities, sports stars, actors, musicians and influencers. Headquartered in West Hollywood, ... read more
Racing League announces UK’s first online bloodstock auction house, ThoroughBid, as eighth team partner
Racing League, the new and innovative horseracing competition, has announced ThoroughBid as the eighth sponsor of one of its 12 teams for the upcoming event, which consists of six consecutive Thursday evening fixtures. This is the first sponsorship that ThoroughBid has confirmed since its launch ... read more
Zapp partners with Chelsea FC, delivering thousands of fan favourites in minutes
Zapp, the fast growing startup that delivers snacks, drinks, essential groceries and other everyday items within minutes, 24/7, has been chosen as the official European on-demand convenience and grocery delivery partner of Chelsea Football Club. The partnership brings together the current ... read more
Aston Martin F1 launches fan engagement platform, I / AM
Aston Martin Cognizant Formula One™ Team – the return of the iconic Aston Martin name to Grand Prix racing for the first time in more than 60 years – has officially launched its inaugural fan and partner engagement platform at the British Grand Prix at Silverstone. Dubbed I / AM – a play on the ... read more
Vodafone launch PLAYER.Connect performance dashboard for the British & Irish Lions
Vodafone has announced the launch of PLAYER.Connect, a first-of-its-kind performance dashboard that is being used by the British & Irish Lions throughout the 2021 Tour to South Africa. Using cutting edge Vodafone IoT technology, PLAYER.Connect collates data from players’ existing wearable ... read more
Westwood lines up prestigious whisky partnership
Loch Lomond Whiskies, the Official Spirit of The Open, has agreed a new partnership with golf superstar Lee Westwood to promote the brand’s award-winning single malts across the world. Westwood, who has won on five continents in his decorated 28-year professional career, worked with Loch Lomond ... read more
World’s best teams confirmed for 2021 Women’s Tour
Twelve of the world’s top 15 teams will be among those in action at this year’s Women’s Tour (Monday 4 - Saturday 9 October), the UK’s most prestigious women’s cycle race. Rescheduled from its traditional June calendar position to the COVID-19 pandemic, the race will nonetheless attract an ... read more
PR stands out as the next ‘must-win’ as first-ever Insider Survey: The F1 Edition points to a bright future for the sport
F1 sponsorship agency Crunch reveals results of Insider Survey: The F1 EditionResults paint an overwhelmingly positive picture in terms of what has been achieved in the past five years; four out of five respondents say that the sport is in better health today than it was in 2016. PR ... read more
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