Member News

Octagon, the creative marketing agency specialising in sport and culture, has developed a new global brand campaign for one of the world’s most iconic football clubs, Liverpool FC. The campaign, entitled ‘This Means More’, celebrates the remarkable bond between the club and its supporters, employees and partners. Liverpool FC will leverage This Means More across brand, retail, and partnership marketing groups and through the club’s commercial partners during the 2018/19 season. The full ... read more

The “Will Finds A Way” Movement Highlights the Importance of Training And The Power of WILL BALTIMORE (Apr. 19, 2018) – In celebration of the brand’s origin in athlete performance, Under Armour (NYSE:UA, UAA) showcases the importance of hard work, dedication and resilience in its new year-long global training campaign. As the foremost experts in helping athletes unlock their best, Under Armour recognizes dedicated training and hard work as the essential ingredients towards mastery of any ... read more

Drink can recycling campaign Every Can Counts has today been unveiled as the 2018 Recycling Partner for the OVO Energy Women’s Tour and the OVO Energy Tour Series. The campaign, run by Aluminium Packaging Recycling Organisation (Alupro), is committed to encouraging those who participate in competitive and recreational cycling in the UK and Europe, to recycle their drinks cans when they are out and about. It is working with SweetSpot Group, the organisation behind both the OVO Energy Women’s ... read more

Wahoo, the award winning tech-fitness company, have been appointed by SweetSpot as their Official Training and Cycle Computer Partner. This move will see the American brand significantly enhance the television and digital coverage of the OVO Energy Tour of Britain, OVO Energy Women’s Tour and OVO Energy Tour Series. Wahoo will provide an insight into rider data from partner teams for use in TV coverage of the OVO Energy Tour of Britain (2-9 September 2018), OVO Energy Women’s Tour (13-17 June ... read more

The British leg of the flagship series of single-seater inshore circuit Formula 1 powerboat racing – the UIM F1H2O World Championship Grand Prix of London – was today launched in the heart of London. The spectacular, high-octane event will be held at East London’s historic Royal Victoria Dock for the first time since 1985 on 15-17 June 2018. The UIM F1H2O World Championship Grand Prix of London will offer spectators a breathtakingly up-close and personal opportunity to watch the lightweight, ... read more

      The Royal Marsden Cancer Charity and the European Tour Foundation have been selected as the Official Charity Partners of GolfSixes, the European Tour’s innovative short format event taking place at Centurion Club in St Albans on May 5-6, 2018. The Royal Marsden Cancer Charity raises money solely to support The Royal Marsden, a world-leading cancer centre.  They ensure their nurses, doctors and research teams can provide the very best care and develop life-saving ... read more

      England, represented by Eddie Pepperell and Matt Wallace, and the England Women’s Team of Georgia Hall and Charley Hull will go head-to-head at GolfSixes after the draw for this year’s competition was made at host venue Centurion Club in St Albans, near London. Hall and Hull made the draw alongside Lucas Bjerregaard, who won the inaugural event for Team Denmark with Thorbjørn Olesen, for the group stage of the second edition of GolfSixes, which takes place from ... read more

Diabetes UK and the European Tour Foundation have been chosen as the Official Charity Partners of the 2018 BMW PGA Championship, the first Rolex Series event of the 2018 European Tour schedule, at Wentworth Club from May 24-27. Both charities are dedicated to supporting children and adults in need, with the European Tour Foundation working with charities, players, governing bodies and partners to ensure a lasting legacy in the countries where the European Tour plays, and Diabetes UK the ... read more

Cooper Tire Europe has put the dog-loving members of Arsenal Football Club’s squad to the test, with the tyre manufacturer’s latest player challenge, the ‘Cooper Tire Agility Course’. Defenders Sead Kolašinac and Calum Chambers lined-up alongside midfield terrier Jack Wilshere, who were each partnered with a fetching canine companion and given the chance to prove their dog-handling skills against the clock. Bosnian left-back Kolašinac was partnered with Battersea dog ‘Woody’, Calum ... read more

 Iniesta, Rakitić, Paulinho, Ter Stegen and Coutinho discovered the power of hypnosis during a unique training session at the Ciutat Esportiva FC Barcelona super fans unable to recognise their footballing heroes as hypnotist makes the world’s most recognisable footballers, unrecognisable Betfair, the world’s leading online bookmaker, has launched a global campaign to reward fans with the #UltimateElClásico experience WATCH FC Barcelona players reaction as super fans ... read more

From selling sponsorship deals to being the sponsorship deal – The Camden Watch Company announces sponsorship industry expert Jackie Fast as latest brand ambassador. The Camden Watch Company is delighted to announce Young Entrepreneur of the Year Jackie Fast as its new brand ambassador for 2018. Jackie, an entrepreneur who is best known for securing sponsors for some of the world’s biggest platforms, will be exclusively designing a watch and supporting the brand through a number of ... read more

Limelight Sports, the agency of the Active World, has just supported BBC Radio 1’s Gregathlon: Pedal to the Peaks, a challenge that has raised over £1 million for Sport Relief.  The challenge involved BBC Radio 1 DJ, Greg James, climbing Snowden, Scafell Pike and Ben Nevis – the highest mountains in Wales, England and Scotland – and cycling in between them, over a period of five days.  Despite being hampered and at one point stopped by some of the worst weather conditions of the winter, ... read more

SAS, the global leader in analytics, has extended its partnership with British Rowing as Official Analytics Partner for a further three years, until December 2020. The extension of the partnership comes off the back of four successful years working together, during which SAS has helped British Rowing gain a better understanding of the intelligence and value that data management and analysis can bring to a data rich environment. Over the next three years, SAS will build on this work and ... read more

Ascot Racecourse today announced a new relationship between luxury cruise brand Cunard and the iconic Royal Ascot Style Guide. Released annually and from today known as the ‘Official Royal Ascot Style Guide, In Association with Cunard’, the guide is an intrinsic part of the highly-anticipated Royal Meeting, inspiring racegoers to dress elegantly across all five days and all four enclosures. It is one of Royal Ascot’s highest-performing content series and achieves strong engagement from the ... read more

WPP’s award-winning sports marketing agency to support AVP in new data-driven approach The Association of Volleyball Professionals (AVP) and WPP-owned data-driven sports marketing agency Two Circles have announced a new partnership that will help the AVP deepen relationships with current and potential fans across live events and other platforms, such as digital content. The new partnership will see BT Sport Industry Agency of the Year Two Circles support the AVP with its data-driven approach ... read more

Octagon, the global sports and entertainment marketing leader, has announced a newly structured European leadership team in response to a year of unparalleled growth and further development of the agency’s creative offerings. In new roles, Executive Vice President Sebastian Smith will now lead all marketing and business development across the European region, and 11-year agency veteran Joel Seymour-Hyde will Head the agency’s UK business. “The leadership, relentless drive and industry ... read more

Cheltenham Racecourse has teamed up with local Cheltenham resident Dom Joly to film a four-part series where he discovers how to get ready for The Cheltenham Festival™ which takes place on 13th – 16th March. Best known as the star of Trigger Happy TV, the comedian has consciously avoided what is known as the “Olympics of jump racing” since moving to the Cotswolds nearly 15 years ago. However, he has decided that if you can’t beat them join them and has embarked on a quest to become ... read more

The World Games 2017, held in Wrocław, Poland, attracted 240,000 spectators and generated US$23 million in direct economic impact to the local economy, according to Sportcal’s latest Global Sports Impact Event Study. The analysis, conducted as part of Sportcal’s Global Sports Impact (GSI) Event Studies Programme, looks at a range of impact indicators and examines the economic, tourism, media, sponsorship, sporting and social benefits of hosting the event. Sportcal was commissioned to ... read more

Aqua Blue Sport, the multi retailer online cycling marketplace and Ireland's first UCI Professional Continental team, have teamed up with SweetSpot to become their Official Online Retailer and Digital Partner, in a move that will see the Irish brand launch a dedicated online retail store for the OVO Energy Tour of Britain, OVO Energy Women's Tour and The Tour Series. Launched in 2017, Aqua Blue Sport will bring cycling enthusiasts around the world closer to Britain's leading men's and women's ... read more

SweetSpot have appointed Le Col, the performance clothing brand founded by former professional cyclist Yanto Barker, as their Official Cycle Clothing Partner, in a move that will see the brand providing the iconic leaders' jerseys for the OVO Energy Tour of Britain, OVO Energy Women's Tour and The Tour Series. Founded in 2011, Le Col are working with SweetSpot's Official Jersey Partners, including OVO Energy, Eisberg, SKODA and Adnams, to create the new range of leaders' jerseys for 2018's ... read more

A new and exciting era for the Dubai Duty Free Irish Open was unveiled today with news that the tournament, from 2019 onwards, will be hosted annually by some of the greats of the Irish game. Utilising the model that has seen the British Masters return successfully to the European Tour International Schedule in recent years, the new era will begin with Paul McGinley assuming the hosting role in 2019. Alongside the 2014 Ryder Cup Captain in the hosting ‘pool’ for future years are Ireland’s ... read more

Limelight Sports, the agency of the Active World, is working with The FA to support the future growth and development of The FA People’s Cup, the nation’s largest and most inclusive small sided competition. The FA People’s Cup first round kicks off nationwide in late February and continues through to the finals in April, hosted for the first time at St. George’s Park, the home of England’s 28 national teams. First round entries are filling fast and teams can register for their local tournament ... read more

Wednesday, January 31, 2018 (Washington, DC): RedPeg Marketing, a nationally recognized brand experience agency whose clients include Accenture, GEICO, Square Enix, TD Bank, Francis Ford Coppola Winery and more, today announced the appointment of Fredda Hurwitz, as the company’s new CMO. Prior to joining RedPeg, Hurwitz served as Global Chief Strategy Officer for Havas Sports & Entertainment (London), where during her eight years with the group, she focused on driving the strategic growth ... read more

England 2003 Rugby World Cup heroes Mike Tindall, Will Greenwood and Neil Back are getting back together to take part in a brand new Wolf Run obstacle challenge at Pippingford Park, East Sussex on Saturday 28th April. To celebrate the new event, the three Rugby World Cup winners will be running shoulder-to-shoulder with Saturday runners and providing a helping hand to tackle the famous Wolf Run obstacles. Ahead of the April 28th event, The Wolf Run put Mike, Will and Neil through their ... read more

On the 15th and 16th of September, the Wörthersee lake will be crossed by hundreds of swimmers. The international series "X-Waters" has chosen one of the most famous lakes in Austria and therefore also Carinthia as their destination. The right challenge - the 17 km track from Velden to Klagenfurt - is accepted by swimmers from all over the world. Sponsor Consulting, a member of ESA, started working with organizer this event. X-Waters always chooses magnificent places for its participants. ... read more

CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), has been appointed by City Football Group (CFG) to develop global partnerships.  CAA Sports will work alongside CFG’s in-house sales team on a range of projects, with an initial focus on orchestrating significant global agreements for CFG’s clubs with leading brands. CFG is the owner of football-related businesses in major cities around the world, including football clubs, academies, technical ... read more

Landmark season for the Staysure Tour, formerly known as the European Senior Tour PGA Seniors Championship returns to the schedule, with Staysure named as title sponsors The Senior Open Presented by Rolex to be held on the Old Course at St Andrews for the first time The Staysure Tour today announces its schedule for the 2018 season, featuring three new events in Denmark, England and Spain. The Shipco Masters Promoted by Simon’s Golf Club, Staysure PGA Seniors Championship and ... read more

“It’s not your job to change the way brands consider sponsorship. It’s your job to change the way they consider your sponsorship.” The scramble for sponsorship continues across all levels of sport and across all markets. And it’s not getting any easier. Contrast that with the fact that Commercial Directors regularly identify sponsorship as the revenue stream with the biggest potential in their business and there is an obvious disconnect between ambition and reality when it comes to ... read more

With 8 in 10 sponsors in Ireland considering acquiring new sponsorship rights in 2018, the Irish Sponsorship market is set to grow by 12% to a new high of €201m in 2018, according to the annual ONSIDE Irish Sponsorship Industry Survey from sponsorship experts ONSIDE. 2017 saw the Irish Sponsorship market grow 10% to an estimated €179 million, with 2 in 3 sponsors increasing investment in sponsorship during last year, compared with the 55% that had planned to at the start of the year. The ... read more

Manchester City have more financial muscle than any other club in world football – according to the Soccerex Football Finance 100. This ground-breaking new annual report by Soccerex, which has produced many ‘eye-catching’ results, uses a bespoke methodology to evaluate and rank the top 100 clubs across the planet based on their finances. Manchester City topped the global rankings with a Football Finance Index (FFI) score of 4.883, which factors in five variables – playing assets, fixed ... read more

Our Active team are excited to announce that ‘London’s most beautiful running event’ is returning to the world-famous Richmond Park on May 13 2018, with thousands of runners of all levels of ability expected to sign up for an unrivalled day of closed road running and family fun. Entries for the second edition of the Timothy James & Partners London 10 Mile are now open and following the success of the inaugural edition and we are anticipating entries will sell out fast for one of London’s ... read more

Leading sports event management and marketing company, SweetSpot Group, organisers of the OVO Energy Tour of Britain and OVO Energy Women's Tour, are delighted to announce the appointment of Heath Harvey as CEO in 2018. Hugh Roberts, executive Chairman of SweetSpot Group, commented, "Heath has a 22-year track record in the sports and leisure industry with a reputation for the effective operation and sales and marketing of events, sports destinations and leisure properties across golf, stadia ... read more

Proven outcomes from inaugural GolfSixes event last season prompts launch of a ‘festival of golf’ in 2018 GolfSixes concept brings ‘high octane’, entertainment golf to wider audiences Junior tournament to be introduced alongside professional event Event returns to Centurion Club, St. Albans to the north of London GolfSixes, the short-format golf concept, attracted younger, new fans to the game while delivering impressive social media engagement, according to new analysis by the ... read more

The ICC Cricket World Cup 2019 has appointed data-driven sports marketing agency Two Circles as the Official Data and Insight Partner for cricket’s global showpiece in England and Wales in two years’ time. The ICC Cricket World Cup features the world’s top one-day cricketing nations and is one of the most-watched global sporting events. Two Circles will help the organising committee build on the successes of the two major ICC events held in England and Wales this summer – the ICC Champions ... read more

CAA Sports has signed Tottenham and England national team midfielder Dele Alli for commercial representation.  Dele, who made his Tottenham debut in 2015, was recently named the Professional Footballers' Association Young Player of the Year.  With its access to unparalleled resources and connectivity across sport, entertainment, and pop culture, CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), will work closely with Dele’s manager Harry Hickford ... read more

Scottish rock band Simple Minds will bring the 2018 BMW PGA Championship – the first Rolex Series event of the new season – to a close when they headline the BMW Show Stage at Wentworth Club on Sunday May 27. Best known for their singles Don’t You Forget About Me, from the soundtrack of the film The Breakfast Club, and Alive and Kicking, the Glaswegians have sold more than 70 million records worldwide. The popular band won the Ivor Novello Award for ‘Outstanding Song Collection’ in 2016 ... read more

Mobile Gaming Group appoints Synergy to handle rugby sponsorship LeoVegas is the latest brand to join the Synergy roster as the sports and entertainment marketing agency came through a competitive brief to activate the gaming brand’s sponsorship of one of the world’s most successful rugby clubs, Leicester Tigers. The partnership will see Synergy take over all rugby-related press office responsibility on behalf of LeoVegas in its bid to become the sportsbook of choice for rugby fans. As well ... read more

View the full study here: RSM study findings.PDF View the player dashboards here: RSM Player Dashboards.PDF View the RSM Player Performance Study video here Download video content in relation to this announcement via the European Tour Media Hub: mediahub.europeantour.com Professional golfers can achieve greater success if they spend less time over the ball, according to the RSM Player Performance study conducted by RSM in collaboration with the European Tour. The study collected ... read more

It is not only a new name but also a new profile and digital platform. The aim is to improve the offer for the members, strengthen sponsorship and the event industry in Sweden as well as secure a vital organization that enables growth and expanded business areas. In recent years, the entire communications industry has changed due to digitalization and globalization. Customer experience has become increasingly central both physically and digitally, which has created new concepts and industries ... read more

Following the success of the adidas City Runs Shoreditch 10K, adidas and CSM announce the return of the race series to London in 2018. The first event of the 2018 series is the inaugural Fulham 10K which takes place on 18th March 2018. Organisers are claiming it to be London’s fastest 10K course Entries are now open, visit www.adidascityruns.com/fulham Entries are now open for the brand new adidas City Runs Fulham 10K! adidas, in partnership with CSM Sport & Entertainment, ... read more

British Eventing reveals results of the largest audience insight ever undertaken in UK equestrian sport Eventing in the UK boasts a Net Promoter Score* higher than Netflix and the average for other sports in the UK Results highlight untapped commercial opportunities in eventing’s affluent and upmarket following. Research conducted by data-driven sports marketing agency Two Circles around the eventing audience in Britain has unveiled huge opportunities for brands as British Eventing ... read more

STRIVE SHARES THOUGHTS ABOUT ESPORTS AND THE BROADER SPONSORSHIP COMMUNITY Sheridan Sports Masterclass Betting on Esports Esports brand ambassadors – how to find a good fit The main differences between sport and esports sponsorship, and how it will evolve LawInSport - esports legal frameworks, contractual and intellectual property issues SportBusiness - NBA 2K | League looks to hit the right notes with esports venture SPORTO Early adopter, non-endemic brand ... read more