The legendary French marque will remain the official, sole tyre supplier of the premier class from 2024-2026 Dorna Sports is pleased to confirm a new three-year contract extension with Michelin that will see the legendary French firm continue as the sole, official tyre supplier to MotoGP™ ... read more
Member News
CSM Sport & Entertainment Appoints Dual Regional Directors in Asia
CSM Sport & Entertainment has announced a new leadership structure for their Asia operations which sees the appointment of two Regional Directors. Lesley Murphy and Kathryn Rhodes have been promoted to oversee the agency in a joint Regional Director role after having both played a key part in ... read more
Date set for Everton Fan Token Offering
Fan Token Offering launches at midday (BST) on Wednesday 15 SeptemberSeason Ticket, Hospitality and Official Members can all redeem a free $EFC Fan TokenHighly-anticipated collectable $EFC digital tokens will be priced at £2 each and available on Socios.com app$EFC Fan Token allows supporters the ... read more
British Cycling appoint WeAreFearless
British Cycling have appointed WeAreFearless to help launch new strategy ahead of Paris 2024. The pair have worked together to craft a number of creative assets to launch the new strategy and act as a rallying cry to all involved with cycling in Britain to join the movement ahead of Paris. Garry ... read more
NFL announce deal with cinch ahead of NFL London games
A new partnership is announced today between the National Football League and cinch, the UK’s fastest-growing online car marketplace. The innovative e-commerce scale-up becomes Presenting Partner of the NFL London Games and Lead Partner of NFL UK from the start of the 2021 season. The cinch brand ... read more
Pitch Marketing Group hires Rebecca Martin as Deputy MD
Pitch Marketing Group has appointed Rebecca Martin as Deputy Managing Director. This is a new role within the agency and marks the latest development in a series of new hires and client wins this year. Rebecca, who joins Pitch from O2, will form a new ... read more
Volvo Car UK furthers core sustainability aims with multi-year Eden Project collaboration
Volvo Car UK has announced a new three-year partnership as the Official Automotive Partner of the Eden Project and the Eden Sessions music concerts, a deal brokered by AEG Global Partnerships. This long-term collaboration aims to inspire and educate visitors about people’s relationship with the ... read more
AJ Bell announced as title partner of the Tour of Britain and Women’s Tour
AJ Bell has been confirmed as the new title partner of the 2021 AJ Bell Tour of Britain and AJ Bell Women’s Tour, Britain’s biggest and most prestigious cycle races. AJ Bell is one of the UK’s leading online investment platforms, helping people invest for the long term via ISAs, pensions and ... read more
CSM appoints leading sponsorship executive Charlie Beauchamp as inaugural Country Manager for Kingdom of Saudi Arabia
Leading marketing and brand experience agency CSM has appointed the highly renowned sports and entertainment industry executive, Charlie Beauchamp, as its inaugural Country Manager for Saudi Arabia, highlighting the business’s firm, long-term commitment to the Kingdom and its growing sports and ... read more
Partners and fans rejoice as All Points East returns
On 27 August All Points East returns to Victoria Park in London after a break in 2020 due to the pandemic. Appearing at the festival will be new and existing partners – all brokered by AEG Europe Global Partnerships – which have identified the festival as a key target market for their brands. New ... read more
Eisberg renews as alcohol-free wines partner of Tour of Britain
Eisberg, the UK’s leading alcohol-free wine brand, will celebrate five years of partnership with Britain’s biggest professional cycle race, the Tour of Britain, after renewing their commitment to supporting the event, which takes place from 5-12 September. The deal will see Eisberg extend their ... read more
MKTG’s Frontier survey reveals industry innovations and learnings over the last year
MKTG Sports + Entertainment today announced the results of its 2021 MKTG Frontier survey, gauging opinions from over 600 industry professionals around the world. In 2020, MKTG Frontier reported a potential 70% decrease in growth of the sports, entertainment and sponsorship industry. One year on ... read more
Budweiser Brewing Group UK announces five-year extension of contract with AEG as Official Beer Partner of The O2 Arena
Budweiser Brewing Group UK&I, a proud part of AB InBev, today announces a five-year extension from 1 January 2022 of its long-term partnership with AEG as the Official Beer Partner of The O2 arena and Indigo at The O2 in London. The deal, brokered by AEG Global Partnerships, also introduces Bud ... read more
Sigma Sports appointed official retail partner to Tour of Britain and Women’s Tour
Sigma Sports will partner with the Tour of Britain and Women’s Tour in 2021 as the Official Retail Partner to Britain’s leading professional cycling events. The partnership will begin with the upcoming Tour of Britain that begins in Cornwall on Sunday 5 September and include the Women’s Tour (4-9 ... read more
Harden’s welcomes BluRhapsody & Purezza as partners for September awards
BluRhapsody is a spectacular unique printed 3D PastaPurezza offers still and sparkling water on tap to the service industrySponsorship deals brokered by Reg&Co Ltd Based on their annual national diners’ poll, the Harden’s London Restaurant Awards 2021 celebrate the best performers in the ... read more
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