Member News

15-year-old athlete Arneton, joins Under Armour as the brand rapidly expands in France Today, a rising star in world athletics, Heather Arneton becomes the latest young, determined and fearless athlete to join Under Armour’s roster of dynamic, talented athletes. Arneton, who turned 15-years-old today, is considered one of the world’s most exciting young track and field stars. Arneton, alongside another Under Armour athlete, Teddy Riner, are the faces of the current France 2024 Summer ... read more

Dacia is the supporting partner of England’s 2017 Wheelchair Rugby League World Cup bid Deal is an extension of the car brand’s existing relationship with Rugby Football League Underlines Dacia’s commitment to all levels of the game Dacia has extended its partnership with Rugby Football League to become principal supporting partner of England Wheelchair Rugby League. The new agreement sees the car brand appearing on the team shirts for the 2017 Wheelchair Rugby League World Cup which is ... read more

CANTERBURY AND ENGLAND RUGBY RELEASE NEW TRAINING WEAR RANGE AHEAD OF THE 2017/18 SEASON England Rugby players James Haskell, Maro Itoje and Jack Nowell today unveiled the new England Rugby 2017/18 training range, which will be worn throughout the new season. Showcasing a dark tap shoe, nine iron grey, fiery red and bright white, the 2017/18 training range will appeal to both players and fans, with a wide range of performance and leisure wear available. Designed to meet the physical ... read more

Limelight Sports, the agency of the Active World, has announced that James Robinson has joined the management board of the agency as Group Commercial Director. Robinson has over 23 years’ experience in the participation sports sector and has headed up organisations in both the rights holder and agency sectors. He has been responsible for over 200 international events across triathlon, cycling, running and open water swimming. Robinson spent ten years in various commercial roles at The Great ... read more

Risto Oksanen, The Marketing Director of the Finnish Football League Association (Veikkausliiga - FFLA) will start as Managing Director in the Finnish Sponsorship & Event Marketing Association (Sponsorointi & Tapahtumamarkkinointi ry - SJTM). Sirpa Tuomi will become the new chairman. SJTM carried out a broad strategy process in the spring of 2017. The strategy identifies six key areas, of which high-quality implementation requires more human resources. - The number of our member ... read more

On Friday, 7th July, music lovers and educators will come together at Shine, a celebratory event at the Barbican Centre. This event marks the beginning of a long term partnership between Allianz Musical Insurance, the UK’s No.1 musical instrument insurer, and the UK’s leading music examination board, ABRSM. Hosted by ABRSM in partnership with Allianz Musical Insurance, the Barbican and the UK’s most popular classical music station, Classic FM, the event will showcase music and music education ... read more

The Swimathon Foundation, the charity behind the hugely successful Swimathon campaign, is delighted to announce the introduction of a new challenge as part of the Swimathon family - Open Water Swimathon. Open Water Swimathon, which takes place for the first time in 2017 on the weekend of 9th – 10th September, is a fundraising open water swimming event taking place at venues across the country. Cancer Research UK and Marie Curie are uniting as partners for Open Water Swimathon 2018 to raise ... read more

Marylebone Cricket Club (MCC) today announced it has signed a new digital partnership with Addison Lee Group, Europe’s largest car service. The partnership will see Addison Lee become Lord’s preferred car service and will strengthen Addison Lee’s premium position in London by connecting it with a relevant audience of cricket fans in and around Lord’s, the Home of Cricket. Addison Lee is London’s premier car and courier service, with over 80% of the FTSE 100 as customers. The partnership, ... read more

RoadtoHealth has extended its position as the key service provider in health screening services for European Tour members until at least 2019. Working in close collaboration with Dr. Roger Hawkes, the European Tour’s Chief Medical Officer, RoadtoHealth have been supplying the invaluable health service to players for the past seven years, and will continue to provide health screenings across the European Tour, Challenge Tour and Senior Tour for all members, caddies and staff. RoadtoHealth ... read more

Limelight Sports, the agency of the Active World has just finished overseeing the operational event delivery of The Great Big Walk. The Great Big Walk is an idea from the Eden Project, funded by the National Lottery and other supporters including Pears Foundation and Prince of Wales’s Charitable Foundation, and Renault with a fleet of electric support vehicles. The Great Big Walk set off on the 29th May with five teams of walkers taking different routes across the UK, finishing on the 18th ... read more

▪ Gullane hosted the European Tour event in 2015 while the Ladies will play there for the first time ▪ American Rickie Fowler triumphed on the European Tour in 2015 ▪ The move continues Aberdeen Asset Management and Visit Scotland’s innovative strategy of playing both tournaments on the same course within the same month The Aberdeen Asset Management Scottish Open will return to East Lothian next year when Gullane Golf Club hosts Scotland’s National Open for the second time from July ... read more

Slingshot has been selected by the Army’s national charity to provide valuation and long-term commercial direction for The Cateran Yomp. Entering its 7th year, The Cateran Yomp is an epic trek where teams of 3-6 people take on 54 miles in 24 hours across the rugged terrain of the Scottish wilderness, pushing both mind and body to the limit. The Yomp brings together unsung heroes from the UK and overseas, with participants ranging from elite athletes to first timers, the young and the old in a ... read more

RUSTLERS, the number one brand in Europe for proper flame grilled burgers that are quick to prepare, has today announced a deal with the FAI which will see the brand become an Official Sponsor of the Republic of Ireland team. In addition to becoming an Official Sponsor of the Irish Soccer Team, RUSTLERS, owned by Kepak, will also be the new title sponsor of the Colleges and Universities Competitions to be re-launched in September 2017. The new four-year deal will see RUSTLERS supporting ... read more

Leading marketing agency Fuse, which is part of the Omnicom Media Group has announced two new senior management appointments. Stephen Hutchison and Kat Thomas have been promoted to joint Deputy Managing Directors. They will report to Fuse Managing Director EMEA, Lou Johnson. Hutchison has over 10 years’ experience and Thomas 15 in the sponsorship and partnerships sector during which time they have covered all aspects of partnership planning, acquisition and activation. Hutchison will be ... read more

European Professional Club Rugby (EPCR), the organisers of rugby union's European Rugby Champions Cup and Challenge Cup tournaments, have appointed data-driven sports marketing agency Two Circles to help grow and better engage with their audiences. The partnership will build strong foundations for EPCR to accelerate engagement growth across the 2017/18 season. Through a better understanding of their fans, in particular the content that they are most interested in and how they consume it, Two ... read more

This year the Stage 5 winner and overall winner of the OVO Energy Women's Tour will be awarded with a bespoke Crystal trophy, created by Cumbria Crystal who is the last remaining manufacturer of its kind in the UK. With previous winners of the race Marianne Vos, Lisa Brennauer and Lizzie Deignan all set to return this year, the 2017 champion of the OVO Energy Women's Tour will make history in being the first winner of the race to be presented on the podium in the UK's Capital City, ... read more

CSM, a global leader in sport and entertainment, has been appointed to manage Jaguar’s new partnership with Dubai Opera; Dubai’s first multi-format performing arts theatre. Jaguar has signed a three-year strategic partnership with the state-of-the-art venue to celebrate ‘The Art of Performance’. The collaboration with Dubai Opera gives Jaguar a powerful stage to continue to deliver unforgettable sensory experiences for which the automotive brand is renowned. As the Official Vehicle Partner of ... read more

Extreme Tech Challenge (XTC) is proud to announce the return of Zoom Video Communications, Inc. to the 2018 XTC Sponsorship Series. Zoom is the leader in modern enterprise video communications, with a secure, easy platform for video and audio conferencing, messaging, and webinars across mobile, desktop, and room systems. Zoom Rooms is their original software-based conference room solution used around the world in conference, huddle, and training rooms, as well as executive offices and ... read more

10,500 European supporters vote British fans most sporting and passionate in new Mastercard research British football fans have been voted the most passionate fans in Europe, according to a new study from UEFA Champions League sponsor Mastercard. ‘The 12th Man’ study explored how far fans will go in support of their team, be that via money spent, distance travelled, or social factors such as sacrificing relationships and when they first saw a game live. The first question asked which ... read more

Fiat Professional pits football against rugby in the Fiat Fullback Challenge, a series of strength, accuracy and versatility tests Danny Mills (England), Jackie McNamara (Scotland), Lee Byrne (Wales) and Geordan Murphy (Ireland) take part to determine which sport would win Challenge coincides with launch of all-new Fiat Fullback pick-up, which featured in the challenges Fiat Professional gathered together some of the finest fullbacks that the British Isles has ever produced to answer ... read more

CSM Sport & Entertainment Global Sports Fan Survey identifies six fan segments within Formula 1 (F1) The ‘New Wave’:  young, affluent men and women who see F1 as more of a lifestyle brand than a sporting property – represent a third of F1 fans Brands in F1 achieve strong cut-through with the ‘New Wave’ and play a big role in recruiting and keeping them in the sport The ‘New Wave’ is the embodiment of the ‘experience economy’. CSM Sport & Entertainment today released the ... read more

Strive Sponsorship, the sport and entertainment marketing consultancy, continues to strengthen its growing reputation in eSports after being appointed by UK retailer GAME and their subsidiary company Multiplay, who specialise in the organising and running of gaming festivals. Strive will consult on the companies eSports and grassroots gaming commercial partnership strategy for the UK Masters eSports tournament, Insomnia Gaming Festival and Belong gaming arenas. Strive will further develop the ... read more

#GetThereWithGinola competition challenges UK football fans to prove how much they want to go to the UEFA Champions League Final with French football legend, David Ginola Nissan social media competition invites entrants to demonstrate original, ambitious and creative feats via pictures and videos sent through Facebook, Twitter and Instagram Created by Red Bee in partnership with Fuse, the campaign opens for entries today with a launch video featuring David Ginola himself Nissan kicks ... read more

FedEx and UEFA Foundation for Children have worked behind the scenes to bring the excitement of the competition to life for children in Stockholm FedEx Express, the world’s largest express transportation company and a subsidiary of FedEx Corp. (NYSE: FDX) has teamed up with the UEFA Foundation for Children to offer children nominated by local charities the once-in-a-lifetime opportunity to act as player escorts at the UEFA Europa League Final. As Main Sponsor of the UEFA Europa League, ... read more

In 2017, the "Golden Turtle" XI International Wildlife Festival http://www.wnfest.ru/ru/ will become the largest interactive edutainment event within the Year of Ecology in Russia. The Russian company  Sponsor Consulting, member of ESA, became a partner of the event for partners and sponsorship. The Golden Turtle Festival is the largest international eco-education project, the largest exhibition of professional wildlife photography and the only Russian event held within the framework of the ... read more

The All England Lawn Tennis Club (AELTC) has appointed data-driven sports marketing agency Two Circles to help grow and strengthen relationships with their audiences as part of a new holistic Guest Relationship Programme. The focus of the programme is to help the AELTC build a solid data management foundation to derive greater understanding of AELTC’s audiences and ultimately enhance guest experiences at every brand touchpoint, working alongside IBM, Official Technology Supplier to The ... read more

The European Tour and the Asian Tour have jointly appointed Jeff Kimble as Commercial Director. Kimble will assume his role from May 15, 2017 and work from the Tours’ office in Sentosa, Singapore. A senior business professional with over 25 years of marketing, commercial and management experience in consumer and luxury goods across Asia, Kimble will be tasked to lead the Tours’ joint commercial and business development programmes. He will hold the position of Commercial Director on the ... read more

Nico Rosberg has appointed CAA Sports as the global agency to represent his commercial interests and support him in his new endeavours beyond Formula 1®. CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), will access its unparalleled resources and connectivity across sport, entertainment, and pop culture to help build the current World Champion’s commercial portfolio internationally. In addition, CAA Sports Consulting will work with Rosberg and ... read more

                The Graham Wylie Foundation has been appointed as the Official Charity Partner of the 2017 British Masters supported by Sky Sports, which will take place at Close House, near Newcastle upon Tyne, from Thursday September 28-Sunday October 1. Tournament host Lee Westwood has also become a Patron of the Foundation - joining AC/DC frontman Brian Johnson – with the former World Number One eager to throw his support behind the Foundation and founder Graham Wylie, one of the ... read more

England Test captain, Joe Root, will feature alongside England’s greatest-ever wicket taker in BRUT’S 2017 campaign Jimmy Anderson will champion BRUT’S Original range, whilst Joe Root will hero BRUT Sport Style Fans will be asked to choose whether they are #TeamJimmy or #TeamJoe Root follows in the footsteps of Anderson, Henry Cooper & Kevin Keegan as a BRUT Ambassador BRUT, the iconic men’s grooming brand, is delighted to announce England’s Test captain, Joe Root, as its new ... read more

Ashlee Huffman promoted to General Manager in North America CSM, a global leader in sport and entertainment, announced today that Ashlee Huffman has been appointed as General Manager of its motorsport practice in North America. CSM is an industry leader in global motorsport, creating and managing some of the best partnerships in the category, particularly in NASCAR, IndyCar, Formula 1, MotoGP and Formula E. Huffman joined the business in 2004, working globally across a number of its key ... read more

Children to walk out with the stars and be a part of major fixtures in the Netherlands this summer McDonald’s is launching an exclusive competition which will offer children a chance to win a once in a lifetime opportunity and become a McDonald’s Player Escort at UEFA Women’s EURO 2017™. The McDonald’s Player Escort programme gives young football fans an opportunity to be at the very heart of the home nation footballing action this summer. Four lucky children will receive the chance to ... read more

Dove has announced a new brand partnership with the Lawn Tennis Association, supporting British Tennis events across the summer of 2017 Dove will be distributing over 60,000 samples of its new Go Fresh Pear & Aloe Vera anti-perspirant to players and fans this summer across British Tennis events The brand will be celebrating “Dove Ladies Day” at the Aegon Open, Classic and International tournaments, offering exclusive giveaways Dove customers will have the chance to win ... read more

Leading event rider Sir Mark Todd is Land Rover’s latest equestrian ambassador Todd joins line-up including Zara Tindall MBE, Nick Skelton CBE and Sir Lee Pearson Aiming to win his fifth Badminton title this weekend, Todd talks about his chances in a short video Appointment further strengthens Land Rover’s long-term support of equestrian sport Land Rover has today announced seven-time Olympic event rider Sir Mark Todd as its latest equestrian ambassador signing. Todd, 61, one of ... read more

Maserati confirmed as the sponsors of the Cycling Book of the Year category at this year’s Cross Sports Book Awards Cycling category sponsor Maserati sent cycling category judge David Millar and sports broadcaster Ned Boulting out for a drive around the picturesque Peak District countryside in the all-new Maserati Levante SUV, to discuss their thoughts on this year’s six-book shortlist: Jens Voigt:  ‘Shut Up Legs!’ Danny MacAskill: ‘At The Edge’ Laura Trott and Jason Kenny: ‘The ... read more

Fuse and TRO, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017. The two agencies, who have worked together for the Berlin 2015 and Milan 2016 Finals, will work together to bring to life Nissan’s innovative partnership with UEFA Champions League at the UEFA Champions Festival in Cardiff, where over 200,000 fans are expected to visit. Commenting ... read more

CSM Live (formerly ICON) creates and delivers award-winning brand and live experiences around the world. Founded in 1947, our work has been seen by over half of the world’s population. CSM Live are trusted by both regional businesses and global brands in sport, business and the public sector. Read the full story here. Visit www.csmlive.com to learn more. ... read more

Strive Sponsorship, the sport and entertainment marketing consultancy, has been retained by Wiggle to provide activation consultancy for their Wiggle High5 Pro Cycling Team title partnership. In 2016 Strive worked with Wiggle, the online retailer of cycle, run, swim and triathlon products, to refocus their sponsorship objectives and strategic positioning. In addition, Strive helped Wiggle to gain a deeper understanding of how women’s cycling could be better leveraged to engage current and ... read more

Two Circles, the data-driven sports agency, has appointed Matt Cutler to the new position of Head of Communications. Cutler will have responsibility for building on the strength of Two Circles' reputation in the UK as it continues to expand operations across North America and Europe. A respected and well-known figure in the sports industry, Cutler first made his name as Editor of SportBusiness International between 2010 and 2015 and then as host of SB Weekly, the popular sport business ... read more

Betfair design Arsenal-themed Escape Room for a unique head-to-head challenge Per Mertesacker, Petr Cech and Danny Welbeck are challenged by Arsenal legends in a series of tasks designed to test their knowledge on the club’s history Ray Parlour and Martin Keown laid down the gauntlet, setting an impressive time for the player’s to try and beat For three Arsenal players it was a case of ‘Escape to Victory’ as Betfair introduced a unique new challenge. Betfair, the Official Betting ... read more

The European Tour and Aggreko plc, the global leader in the rental of power and temperature control, are delighted to announce a new long term partnership until 2023. Aggreko has become the European Tour’s temporary power and climate control supplier, servicing multiple men’s professional golf tournaments across the world, including four premium Rolex Series events per year and The 2018 and 2022 Ryder Cups. Aggreko will supply temporary power generation, distribution and temperature ... read more

UK's top-rated independent energy supplier announces title sponsorship of Britain's largest professional cycling events OVO Energy today announces its title sponsorship of the Women's Tour 2017 and Tour of Britain 2017, the most prestigious professional road races in the UK cycling calendar. Covering 1,900 kilometres with more than 200 competitors, two million spectators and 14 million television viewers, the Tours give British cycling fans unparalleled access to watch the world's best ... read more

English Premier League side, AFC Bournemouth has appointed Two Circles, the data-driven sports agency to help the Club to deliver a new digital platform to support their fans, partners and club stakeholders. This partnership will help the Club enhance fan engagement and increase commercial performance, including leveraging the Club’s digital assets. As one of the most forward thinking clubs, Bournemouth will be working with Two Circles to develop and expand these commercial ... read more

Arsenal players Jenkinson, Koscielny and Mustafi were put to the test recently in the Citroën C1 Airscape Challenge. The C1 Airscape, driven by stunt driver Paul Swift, became a target on two wheels as the players attempted to kick footballs through the open Airscape roof. View the video here - https://youtu.be/UmSbr8QH53E Citroën, the club’s Official Automotive Partner, challenged Arsenal players Carl Jenkinson, Laurent Koscielny and Shkodran Mustafi to an unusual type of target practice ... read more

Hero Motocorp extends ‘Hero Challenge’ by three years to multiple events on the European Tour to host ‘Hero Challenge’ at British Masters, the Aberdeen Asset Management Scottish Open and the DP World Tour Championship in Dubai Hero MotoCorp Ltd, the world’s largest manufacturer of motorcycles and scooters for the past 16 consecutive years, has reaffirmed its commitment to innovation on the European Tour by extending the ‘Hero Challenge’ by another three years and to three marquee ... read more