Member News

Local Lidl stores across the UK are celebrating a number of England players who ‘dreamt big’ this Summer As the Official Supermarket of the England Football Team, Lidl today has announced that stores up and down the country will celebrate the squad’s achievements and has unveiled 'reserved' car parking spaces at their local stores to commemorate the team’s efforts in Russia 2018. Whether it is Jordan Pickford in his hometown of Washington, Gareth Southgate in Crawley or Harry Kane in ... read more

HONMA will be the title sponsor of the newly named Honma Hong Kong Open, when the US$ 2 million purse tournament returns to the Hong Kong Golf Club, Fanling from November 22-25. The Japanese golf equipment manufacturer takes on the sponsorship of one of Asia’s most prestigious golf tournaments as HONMA and the Hong Kong Open look to celebrate their respective 60th year anniversaries. Established in Sakata, Japan in 1959, HONMA is one of the world’s leading premium golf brands, synonymous ... read more

The final list of teams for the OVO Energy Tour of Britain (2 – 9 September) has today been confirmed, including the identity of the four British UCI Continental teams that have qualified for the UK’s most prestigious cycle race. JLT Condor, ONE Pro Cycling, Madison Genesis and Canyon Eisberg will join the list of the world’s top teams and riders in the eight-day event that gets underway in Carmarthenshire on Sunday 2 September. The first of those to qualify, JLT Condor, have competed in ... read more

The collaborative World Cup campaign, From Russia with Equal Love, has resulted in £170,000 being donated to LGBT+ causes  Sports marketing agency Synergy has created and delivered Paddy Power’s latest World Cup campaign, From Russia with Equal Love. The campaign saw Paddy Power pledge £10,000 for every Russian goal at the World Cup to LGBT+ causes. The aim of the campaign was to troll the host nation’s poor LGBT+ rights record by having their football team directly fund the groups that are ... read more

UK Lifeguards – Be The Brand The Royal National Lifeboat Institution (RNLI) has opened a tender bid to award one commercial partner as the brand associated with the charity’s beach lifeguard service. This is the first time in the RNLI lifeguards’ 16-year history that a commercial partner will have access to showcase their brand alongside this world-class lifesaving brand. More than a charity partnership, this opportunity has a reach of over 17 million people across 249 of the UK’s ... read more

East Lothian venue to host Scotland’s National Opens for the first time The move continues the innovative strategy of playing both tournaments on the same course within the same month The Aberdeen Standard Investments Scottish Open will return to East Lothian next year when The Renaissance Club hosts Scotland’s National Open on the European Tour for the first time from July 8-14, 2019. This will be followed by the Aberdeen Standard Investments Ladies Scottish Open, which will once ... read more

Read more from ESA member NF Sport... about Formula One Championships and its new brand strategies featuring ESA member Heineken.     ... read more

The finals of Major League Baseball Softball60 took place this week as MLB marks one year to go until London hosts the New York Yankees and the Boston Red Sox as part of two regular season games. This will be the first time that MLB matches will be staged in Europe and the games will take place at London Stadium on Saturday 29th and Sunday 30th June 2019. Major League Baseball wants to develop a long term footprint in London. As part of the build up to the regular season matches MLB ... read more

ESA member NF Sport unveils secrets of the most anticipated tennis tournament... Read the full article here ... read more

Sponsorship for the FIFA World Cup is a fundamental part of what makes the iconic sporting competition possible. But it’s perhaps never been as important for governing body FIFA itself as it is in 2018. FIFA post big losses most years – £275m in 2016, and £140m in 2017. However, these vast sums are offset by World Cup-year revenues, healthily boosted in no small part by tournament sponsors. Coupled with FIFA’s seven long-term partners, it means there are 12 notable key sponsors altogether ... read more

British No.1, Konta, is ready to “fight till the end” to go one better at Wimbledon Konta warns - “I will be an entertainer and I will be aggressive.” Wimbledon is her reward and she loves the “crescendo” of battle WATCH: Konta ready for “gladiatorial fight” British No.1 and Jaguar UK ambassador, Johanna Konta, warns her opponents she is “ready for battle” as she prepares her “aggressive game” for an assault on her favoured grass court surface at the Wimbledon Championships next ... read more

Econocom, a leading European player specialising in the digital transformation of organisations, has been announced as an Official Supplier of The 2018 Ryder Cup. As well as providing a range of hardware products critical to the organisation of The Ryder Cup, Econocom will also become the Presenting Sponsor of the On Course Radio Service for the biennial contest, which takes place at Le Golf National in ‎Saint-Quentin-en-Yvelines, Paris from 25th – 30th September 2018. With more than 1,500 ... read more

British No1 Kyle Edmund warns 'There is no one I can't beat' and talks of winning Wimbledon and becoming World No.1 Edmund describes how Murray has mentored him and shown him the sacrifices needed to win The 23 year old believes he has “the best forehand in the world” in exclusive Jaguar film Likens his training routine to that of Harry Kane WATCH: Edmund eyes world number as he unveils his ‘edge’ British no.1, Kyle Edmund, has today stated his ambition to become the best tennis ... read more

Two-time Wimbledon Champion Andy Murray opens up about enjoying the suffering during his comeback in exclusive Jaguar film British tennis icon admits it has hurt not being out on the court and playing in front of big crowds Murray hopes to return to Wimbledon where he plays his best tennis Murray has made a promise to his wife to celebrate properly if he ever wins another Grand Slam WATCH: Murray reveals his ‘edge’ British tennis star Andy Murray has spoken candidly about why he ... read more

New Zealand Rugby (NZR) is proudly backing a new global campaign launched today by key partner AIG called Effort Is Effort. Effort Is Effort champions equality, diversity and teamwork on and off the field with All Blacks and Black Ferns featured in a series of videos to promote the AIG diversity message. The campaign will be visible on AIG and NZR social media channels and the launch video can be viewed here: https://goo.gl/g5VKHd The Effort Is Effort launch coincides with the build up ... read more

Sponsorship consultants ONSIDE have confirmed the appointment of 2017 Hurler of the Year Joe Canning, as a senior consultant on its sports advisory panel. The role will see the All Ireland Hurling winner join forces with the leading sponsorship and research experts, as part of a shared goal to uncover breakthrough new insights around how sports and sponsorships impact sponsors businesses and brands and those of sports organisations and personalities. The partnership kicks off a new period ... read more

Announcement made with 100 days to go until the start of The 2018 Ryder Cup Continues the Crown Prince’s long-held association with sport Joins French sailor Armel Le Cléac’h and Ukrainian footballer Andriy Shevchenko in the role HRH Crown Prince Frederik of Denmark has today been named as an official ambassador to The 2018 Ryder Cup by his fellow countryman, European Captain Thomas Bjørn. The announcement came as the calendar marks precisely 100 days to go until the start of the ... read more

Onside Law expands squad as former IMG Head of Legal, John Loffhagen, joins the team and Adam Leadercramer becomes an equity partner John Loffhagen: Onside Law is pleased to announce that John Loffhagen has joined as a legal consultant to the firm. John is a very experienced company/commercial lawyer who has worked at the top level of the sports industry for over 20 years.  In addition to serving as IMG’s Head of Legal in EMEA, John was part of the core group of executives who set up ... read more

Russian World Cup goals will directly fund initiatives to make football more inclusive to the LGBT+ community. Despite the home nation’s policy of discrimination. ‘Rainbow Russians’ campaign supported by high-profile LGBT+ advocates including Caitlyn Jenner, Gareth Thomas, Mark Foster, Lianne Sanderson, Nigel Owens, Christopher Biggins and more. Paddy Power guarantee a minimum £50,000 donation… it’s just much more fun if it’s funded by Russian goals! Russia will be cheered on by a ... read more

The European Tour and Official Partner Hilton have joined forces to give fans a real insight into the world of professional golf in a new podcast series called Life on Tour. Launched this week with special guest, former World Number One Luke Donald, the Life on Tour podcast presented by Hilton will take the listener behind the curtain to find out what life is really like for some of the biggest names in golf. Featuring some of the game’s great characters both past and present – from World ... read more

The My Name’5 Doddie Foundation and Leuchie House will join the European Tour Foundation as Official Charity Partners of the Aberdeen Standard Investments Scottish Open, a Rolex Series event. The two charities will benefit from a host of charitable activities during the tournament week at Gullane Golf Club on July 11-15, 2018, including the return of the popular Tartan Wednesday, when fans are encouraged to join players and celebrities in getting kitted out in tartan on pro-am day. Doddie ... read more

                    Chipotle Mexican Grill have come on board as an official partner of adidas City Runs, organisers CSM have announced. Chipotle join Fitbit and Continental as official partners of London’s leading running series, which boasts four closed road races throughout the capital in 2018. The partnership forms part of Chipotle’s strategy to position themselves as a healthy ‘fast food’ restaurant and engage with young, active and health-conscious Londoners. Through adidas ... read more

On Saturday, 2nd June 2018, McDonald’s Ambassador Stuart Pearce MBE joined St Ives Rangers FC and the Huntingdonshire FA as they hosted a Community Football Day providing a fun, free football-themed day out for families whilst celebrating the work of grassroots clubs in the local area. The event, hosted by St Ives Rangers FC, saw hundreds of young footballers of all ages, genders and abilities come together in a celebration of grassroots football in their local community. The Community ... read more

Organisers have today unveiled an innovative and unpredictable route for the 2018 OVO Energy Tour of Britain, according to Race Director Mick Bennett. The race, which takes place from 2 to 9 September, will include a team time trial for the first time, as well as a summit finish on Whinlatter Pass in Cumbria on Stage Six. The 1,140-kilometre route will take the world’s top riders from Pembrey Country Park on the Carmarthenshire coast in South Wales to the streets of Central London, via ... read more

Ascot Racecourse today announces several sponsorship renewals within its Official Supplier portfolio. Lavazza have renewed their contract as Official Coffee for a further three years and will be investing in additional retail outlets across the site, ensuring racegoers can enjoy perfectly served coffee recipes all year round. Garrard have extended their contract as Official Trophy & Silverware Suppliers and Official Sponsor and are producing new trophies to be given to all winners of ... read more

Land Rover UK are announced as Official Vehicle Sponsor of Lendy Cowes Week Land Rover are the world’s leading manufacturer of premium all-wheel-drive vehicles Land Rover to supply vehicles for the Lendy Cowes Week team Land Rover Ambassador Sarah Ayton OBE launches Land Rover’s partnership with a series of coaching sessions to bring on-the-water sailing experiences to inspire the next generation of sailors Cowes Week Ltd, organiser of the prestigious sailing regatta and highlight of ... read more

Launched on Saturday 26 May during Aberystwyth Cycle Festival, Wales360 is Wales’ newest and most ambitious mountain bike event and promises to be a celebration of some of the best natural riding the UK has to offer. Wales360 is supported by the Welsh Government and will be marketed and televised with the objective of promoting MTB related tourism and other forms of activity tourism within Wales. Profits from the event will be re-invested in Welsh cycling. Organised by SweetSpot Group (the ... read more

Today, Lidl UK, the Official Supermarket of the England football team launches its Dream Big with Lidl campaign, celebrating their three-year partnership and endorsement of the Three Lions as they prepare for The World Cup. With support from agencies CSM Sport & Entertainment, TBWA\London, Starcom, 360i and GOAT, the campaign brings together both the supermarket’s backing of the England team and Lidl’s grassroots initiative ‘FA Lidl Skills’, which has created 3 million opportunities for ... read more

                         Season-ending MCB Tour Championship expanded to two events First stage in Mauritius to be immediately followed by a new event in Seychelles Staysure Tour members will compete for a combined $800,000 in prize money Schedule increased to a minimum of 19 events in 2018 The 2018 Staysure Tour season will end in the paradise islands of the Seychelles after announcing that the MCB Tour Championship will now be played across two events in consecutive ... read more

Swimathon, the world’s biggest annual fundraising swim has announced that it has reached the fundraising milestone of £50 million. The event which has been organised by Limelight Sports, the agency of the active world, since its early days, has supported 36 different charities and has seen over 700,000 swimmers dive into more than 1,000 different pools across the UK in its 31 year history. The 2018 event has raised £2 million with more still coming in for Cancer Research UK and Marie Curie as ... read more

New relationship sees Hilton move from supplier to Official Partner for three years New podcast and tournament fan engagement collaborations planned for 2018 Hilton will sponsor the BMW PGA Championship, BMW International, Aberdeen Standard Investments Scottish Open and Italian Open as part of the deal The European Tour has announced Hilton as an Official Partner for the next three years. Hilton has previously been a supplier to the European Tour and the new partnership will see ... read more

Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such as eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the market is growing, with 59% of respondents forecasting an increase in revenue this year (up from ... read more

After a successful Edinburgh’s Hogmanay 18 which saw festival goers snap up all tickets to events across the 3 days, and terrific feedback on the revamped Street Party, Underbelly today announced tickets for this year’s Edinburgh’s Hogmanay will go on sale at 10am on Monday 21 May. Tickets can be bought online at www.edinburghshogmanay.com or on 0131 510 0395. Recognising the importance of support from those who live in the city, Edinburgh’s Hogmanay is discounting 10,000 tickets for EH ... read more

CSM has announced a partnership with renowned global esports agency Code Red. The partnership is designed to provide the first full service esports offering, combining the deep-rooted esports experience of Code Red with the global reach and strategic thinking of CSM. Paul Chaloner, Managing Director of Code Red Esports, shared his thoughts on the new partnership: "CSM provides us with an opportunity to bring together the world’s biggest brands with the best offerings from the esports world, ... read more

ArsenalFanTV picked up the first trophy of the ‘post-Wenger era’ as one of the big winners from the Football Blogging Awards (FBAs) 2018. Robbie Lyle, who has seen his career grow from viral sensation to national television host, was present on the night to collect the Snack-Media.com Award for Best Overall Football Content Creator. There were other triumphs for the likes of the F2 Freestylers, Amy Christophers, Spencer FC and 442oons as some of the biggest bloggers, vloggers, YouTubers and ... read more

Campaign challenges businesses and society to come up with one actionable improvement to better women’s engagement in football Synergy and Women in Football launched the new #WhatIf campaign, created to change the landscape for women working in the football industry. Sponsored by Betfair, #WhatIf is a social media campaign that challenges businesses, celebrities and members of the public to identify one way that they could take action to contribute to an improvement for women and girls ... read more

Lidl, the Official Supermarket of the England football team, have announced their starting line-up for this summer’s tournament with the help of England Manager, Gareth Southgate. As proud partner the of The FA's grassroots football programme ‘FA Lidl Skills’, Lidl have helped to create more than 3 million opportunities for boys and girls, aged 5-11, to play football over the last three years. To celebrate this new pool of English talent, Lidl invited some of the country’s FA Lidl Skills ... read more

Gusto Organic, the premium British adult soft drink brand, will be the official sponsor of soft drinks and energy drinks at The Tour events in 2018, including the OVO Energy Tour of Britain, the UK’s biggest professional cycle race. The partnership offers Gusto an exceptional opportunity for brand awareness and brand activation across the UK and places the Gusto brand centre stage as the premium organic British alternative to big brand soda.  Guests to VIP Hospitality at the OVO Energy Tour ... read more

Sky Sports has today been announced as the official broadcaster of the Football Blogging Awards (FBAs) 2018. The move will see the event, on 17th May at Alexandra Palace, streamed via Sky Sports’ digital channels. As part of the partnership, Sky Sports will provide their broadcasting, production and logistical expertise, as well as top talent to be part of the night. They will also produce additional, original content around the event – including creating bespoke programming for their digital ... read more

Fantasy Sports and Digital Product developers Snack-Gaming.com today announced that they have developed and launched ‘5p0rtz’ a new fantasy pools betting platform on behalf of a consortium of UK based sports betting investors. 5p0rtz aims to redefine sports and gambling, allowing players to place lower stakes with bigger jackpots at a much higher win probability than any bookmaker. The business aims to be the UK market leader in fantasy sports by 2019. Snack-Gaming undertook the design and ... read more

World-renowned travel retailer agrees four-year extension Reaffirms Dubai Duty Free’s commitment to the tournament and to the European Tour Des Smyth to become Tournament Ambassador for four years, from 2019 Dubai Duty Free has agreed a four-year extension of its title sponsorship of the Dubai Duty Free Irish Open hosted by the Rory Foundation, taking the partnership through to 2022. The historic tournament has reached new heights since Dubai Duty Free began its title ... read more

“Every one of us should push against boundaries”: British astronaut Helen Sharman shares her inspirational story as she encourages leading marketers to embrace fearlessness  Unlocking creativity: WeAreFearless explores the other side of fear as the agency reveals its latest cutting-edge research    Integrated creative agency WeAreFearless challenged the marketing industry to be more fearless in its approach to creative problem solving with the help of Britain’s first astronaut Helen ... read more

The European Tour and England Golf will work together to take the GolfSixes format to members at over 1900 clubs The partnership was announced as the second edition of the innovative short form of golf teed off at Centurion Club in St Albans This is the first GolfSixes initiative for adult amateurs, with juniors across Europe already enjoying the GolfSixes League format England Golf and the European Tour have agreed to work in partnership to grow the game – and will start by engaging ... read more

Former England 2003 Rugby World Cup legends Mike Tindall, Will Greenwood and Neil Back attended the Wolf Run at Pippingford Park on Saturday 28th April, to help promote the return of the event to the same location in September. The three England legends took on the 10km obstacle run with all the other runners, for the event’s first ever venture into the South of England. The Wolf Run is an approx. 10k off-road run featuring a series of man-made and natural obstacles located throughout the ... read more

A legacy to preserve We called him many names. We appreciated his achievements on the basketball court. We admired him while he led his teammates to the most prestigious victories. We suffered the worst defeats with him. We saw people who lost their faith in him change their minds. And we could keep going on for a long time to describe the man who changed NBA basketball radically in the last few years. Following Kobe Bryant’s retirement, basketball fans did not lose hope, ... read more

GolfSixes is partnering with digital currency firm LIFElabs for the second edition of the six-hole match play event on May 5-6, 2018, in a first-of-its kind partnership to benefit the tournament’s Official Charity Partners. LIFElabs is sponsoring the ‘Birdies for Good’ hole at the event taking place at the Centurion Club, in St Albans. The digital-currency company will donate the equivalent of £500 of LIFE tokens to the tournament’s Official Charity Partners (the Royal Marsden Cancer Charity ... read more

Rise Above, the official sportive of Mark Cavendish, will return this summer with three new and exciting routes around Cheltenham and the Cotswolds Area of Natural Beauty. Taking place on Sunday 5 August, the third edition of the 30-time Tour de France stage winner’s sportive will provide a challenging test for all riders, similar to those challenges professional riders face every time they race. Cavendish will once again be the official starter of the sportive, before taking to the roads ... read more