News

Manchester City has today announced the launch of the ‘Man City Virtual Etihad Stadium’ - a new interactive fan experience delivered by Sony for fans to enjoy. The interactive experience sees City become the first sporting brand to utilise Sony’s new FavoriteSpace™ service. The two global ... read more

West Ham United is delighted to announce the extension of its partnership with NWVA as the club’s Official Vehicle Recovery Partner.  To celebrate this extension, businessman and TV personality Tom Skinner and Club legends Anton Ferdinand and Jimmy Walker appear in a brand-new ... read more

This summer as beachgoers flock to our shores to enjoy the warm weather, the RNLI and XTRATUF encourage people to attend a RNLI lifeguarded beach where possible (find your nearest at  https://rnli.org/find-my-nearest/lifeguarded-beaches). Across the UK are 240 beaches, overseen by 1,600 seasonal ... read more

West Ham United is pleased to announce the extension of its partnership with P1 Travel as the Official Ticket and Hospitality Partner of West Ham United. P1 Travel have been a dedicated Club partner since the 2021/22 season and this latest renewal reaffirms their commitment to West Ham ... read more

Fulham Football Club is delighted to announce a new partnership with All Elite Wrestling (AEW), professional wrestling’s first true mainstream competitor in more than two decades, responsible for revitalising the industry with a renewed emphasis on creative spirit and in-ring athleticism. This ... read more

Off The Ball, Ireland’s leading sports media group, has signed a 12-month partnership with Bank of Ireland. The partnership which starts in August will see Bank of Ireland come on board as the principal partner for rugby on Off The Ball. The partnership is a multi-platform partnership across ... read more

West Ham United is thrilled to announce the latest extension of its partnership with EVA Air as the Official Airline Partner of West Ham United.   EVA Air are one of the Club’s longest standing partners with this latest renewal extending the relationship to a sixth season. After ... read more

The social-first campaign is fronted by professional cyclist and Olympic medallist Elinor Barker, who completed her hat-trick of medals during the Paris 2024 Olympic Games Leo Burnett UK and Škoda UK have launched a new social-first campaign, Ride With Me, to encourage women across the UK to jump ... read more

Following a competitive tender process, the Belgian Pro League switches to Shikenso Analytics' after impressing with its innovative approach to sponsorship evaluation. This marks an important milestone for the league’s and its 29 clubs' strategic growth. Revolutionizing Football with AI ... read more

Global sports, music and entertainment company Wasserman has hired Chris Foy as Executive Vice President and Managing Director, Rights Sales, North America announced today by Matt Vandrau, Wasserman President EMEA & APAC who also oversees the Global Rights Sales Team. Foy will lead the ... read more

Fitzdares find line and length in brand partnership with Stuart Broad Fitzdares, the premium UK-based bookmaker, has broken new ground with the signing of England’s second highest all-time Test wicket taker, Stuart Broad, as their flagship brand ambassador. Fitzdares see Broad as the ... read more

Lewes FC is delighted to announce an exciting two-year partnership with Who Gives A Crap, the eco-friendly toilet paper company. As part of this pioneering move, brokered by The Missing Linke, Who Gives A Crap will be the club’s front of shirt sponsor.  Who Gives A Crap is a profit for purpose ... read more

Reg&Co have a long standing history working with charities in the sports sector and are delighted to announce their appointment to secure new partners and sponsors for children’s cricket charity, Chance to Shine.  Chance to Shine is an independent charity that works to inspire young ... read more

The Royal National Lifeboat Institution (RNLI) are proud to receive a birthday gift from XTRATUF®, who will give a pair of bespoke sliders to every lifeguard this summer, as part of the charity’s 200th anniversary celebrations and as a thank you for their ongoing dedication to keeping beach visitors ... read more

A new survey undertaken by sponsorship consultancy ONSIDE and Sport for Business has identified rugby, athletics, and golf as the three Olympic sports most attractive to sponsors in Ireland. While the popularity of rugby and golf are driven by the year-round schedule of competition, a pre-Opening ... read more