Multiyear agreement will drive targeted visibility for Los Angeles, showcasing the City of Angels as the ultimate travel destination for leisure travel and professional meetings & events AEG, the world's leading sports and live entertainment company, and Los Angeles Tourism & Convention ... read more
News
Ryder Cup embraces sustainable energy technology
Aggreko’s temporary energy solutions are set to power the 44th Ryder Cup. Major sporting events are inherently energy intensive, but Aggreko is delivering the latest sustainable technologies, as well as scaling existing ones, to make this Ryder Cup as energy efficient as possible. Aggreko will ... read more
Right Formula appoints first Commercial VP for the US
Global sports marketing agency Right Formula has bolstered its North American team by appointing former CSM SVP Rick Cuellar as its Commercial Vice President for the US. He joins Right Formula with 20 years of agency-side sports marketing experience, where he has led and developed sports ... read more
Britvic announced as the Official Soft Drink and Tonic Supplier of Fulham Pier & Craven Cottage
Fulham Football Club has announced Britvic as the Official Soft Drink and Tonic Supplier of Fulham Pier and Craven Cottage in a three-year partnership agreement. Left - Henry Birch - Head of Sponsorship, UK, Fulham FC & Jacksonville Jaguars; Right - Adam Russell - Director of ... read more
Fulham Football Club extends partnership with Applied Nutrition
Fulham Football Club has extended its partnership with Applied Nutrition as the Club’s Official Vitamin Water and Nutrition Partner. Applied Nutrition – the UK’s fastest growing sports and active nutrition brand – will support the performance of the Men’s First Team, Academy, and Fulham FC ... read more
Istanbul mayor praises World Olympians Forum 2023
Istanbul mayor Ekrem İmamoğlu has praised the 150 Olympians from all over the world who came to Istanbul for two days of discussion, debate and learnings. Over 100 countries were represented at the third World Olympians Forum, whose aim was to spread best practices, hear from world experts and ... read more
National Football League to touch down at London’s iconic Battersea Power Station to celebrate 2023 London Games
Battersea Power Station hosts NFL Experience London fan event on Saturday, 7 October NFL Experience London is non-ticketed, free to attend and open to all ages The National Football League will touch down at London’s iconic Battersea Power Station this October for a one-day fan event to ... read more
Reg&Co seek match funding for the International Association for Human Values
Sponsorship and partnership agency Reg&Co are working with the International Association for Human Values (IAHV) to find match funding to help displaced Ukrainian refugees across Europe. The IAHV is specialised in supporting mental health and psychological wellbeing of refugees and ... read more
Joel Corry and Ella Henderson co-headline at the launch of the Sky VIP lounge at OVO Arena Wembley
Chart-toppers Joel Corry and Ella Henderson gave Sky customers a VIP experience to remember with exclusive performances to launch Sky’s brand-new Sky VIP lounge at OVO Arena Wembley, with the Sky VIP Official Big Top 40 from Global. Guests were treated to sets from the Sky VIP Official Big Top ... read more
Introducing ‘Driven’: Laya healthcare’s multifaceted campaign with rugby legend Johnny Sexton
Laya healthcare is thrilled to have unveilled its latest endeavour, 'Driven,' a multi-platform campaign featuring a five-part video series in conversation with brand ambassador, Johnny Sexton, that delves into the profound self-belief of some of Ireland's greatest sports stars. Created in ... read more
A slam dunk for the FFBB’s archive preservation with Newsbridge Cloud Media Hub
The French Federation of Basketball secures its history and sets itself up for future innovation with a swift move to Newsbridge’s Cloud Media Hub and mobile app. Simon Guionnet manages the archive department at FFBB under long-time Heritage and Archives department head Daniel Champsaur. They ... read more
Orsen appointed by SweetSpot as principal commercial agency to The Tours
SweetSpot, the organisers and promoters of the men’s Tour of Britain, Women’s Tour and the Tour Series, have appointed full-service, brand focused international sports marketing agency Orsen to be principal commercial agency to The Tour events. Orsen will be charged with leading the new ... read more
Sophie Morris elected Chair of European Sponsorship Association
The Board of the European Sponsorship Association (ESA) has unanimously elected Sophie Morris FCIM to serve as Chair. Sophie succeeds Andy Westlake, who has stood down after six years at the helm of the not-for-profit membership association. Serving as an ESA Board Director for the past seven ... read more
Accor takes flight with SailGP
World-leading hospitality group strengthens partnership with SailGP, offering clean energy transition solutions Accor, a world leading hospitality group with more than 5,400 properties and 10,000 food and beverage venues throughout 110 countries, has today expanded its partnership with SailGP, ... read more
Right Formula appointed to deliver success for NTT DATA at The Open Championship
Global sports marketing agency Right Formula delivered a successful summer of sport with newest golf client NTT DATA, after winning a competitive tender earlier this year to activate the brand’s sponsorship with The Open Championship. Throughout the year Right Formula delivered a variety of ... read more
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