News

Turnstile has launched its Munich office, marking a significant step in its global expansion strategy. This new location joins existing offices in the United Kingdom, Australia, and the United States, reflecting Turnstile's continued growth and the rising demand from European rights holders and brands for independent, data-driven sponsorship valuations. Rob Mills, CEO of Turnstile’s parent company, Tenka, commented: “Establishing an office in Germany represents a significant milestone in ... read more

The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together successfully. Today it is revealed they are merging under one name – Reg&Partners - led by Managing Director and founder of Reg&Co Karen Morris. Chris Kemp, Founder and CEO of The Ingenuity Group, comments: “The Ingenuity Group acquired Reg&Co to supercharge our brand partnerships and sponsorships offering. ... read more

The Havas Media Network will integrate its existing entertainment publicity specialist agency Organic, social media agency Wilderness, brand-to-brand agency Simbiotik and Havas Play into the Havas Play Network UK to create an expanded offering. Patrick Affleck, CEO, Havas Media Network UK, said: “In integrating these capabilities and agencies under the Havas Play Network, we can create and deliver 360 ideas and experiences that help connect brands to fans through their ... read more

The Havas Media Network will integrate its existing entertainment publicity specialist agency Organic, social media agency Wilderness, brand-to-brand agency Simbiotik and Havas Play into the Havas Play Network UK to create an expanded offering. Patrick Affleck, CEO, Havas Media Network UK, said: “In integrating these capabilities and agencies under the Havas Play Network, we can create and deliver 360 ideas and experiences that help connect brands to fans through their ... read more

BetterHelp, the world’s largest online therapy service, has partnered with Alcohol Change UK as the headline sponsor for the 2025 Dry January® Challenge. This marks the first time the campaign, now in its 13th year, has welcomed a headline sponsor and highlights BetterHelp’s ongoing commitment to promoting mental health and wellbeing. The partnership was introduced and brokered by Orchard Media and Events Group. The Dry January® Challenge, Alcohol Change UK’s flagship initiative, supports ... read more

Season two of employee cricket program records 85% increase in participation and closes with thrilling final The second season of the NEOM and Rajasthan Royals’ cricket program for NEOM employees and contractors drew to a successful close over the weekend (December 13) with a thrilling men’s final. The spectacular finish, hosted by Alfanar Global Development in one of the largest cricket grounds in NEOM, capped a triumphant season, with an 85% increase in participation recorded over the ... read more

The newly ignited League builds on best-in-class AI-analytics for sponsor performance measurement The Icon League, a trailblazing football project spearheaded by Toni Kroos and content creator Elias Nerlich, is announcing an exciting partnership with Shikenso Analytics, a leader in sponsorship data solutions. This collaboration is set to enhance the league's ability to deliver unparalleled value to its sponsors and fans alike. By combining professional footballers, athletes, and ... read more

Education, Mentorship and Training Opportunities for Athletes The Olympic Federation of Ireland has launched the Team Ireland Athlete Support Initiative, sponsored by Flogas. The scheme will see athletes benefit from additional support in education, mentorship opportunities and specific training access, in conjunction with key expert providers. Flogas has committed an initial amount of €60,000 to the initiative. Applications are being sought from Olympians and pathway athletes for the ... read more

Airwallex, a leading global payments and financial platform for modern businesses, today announced the impact of its first year of partnership with the McLaren Racing Formula 1 team, to demonstrate that winning off-track is a prerequisite for winning on-track. Since announcing the multi-year partnership in February, Airwallex has worked to promote its brand via the inclusion of the Airwallex logo prominently displayed on the halo of the McLaren MCL38, on the driver overalls of Lando Norris’ ... read more

The international game developer and publisher behind Mobile Legends: Bang Bang taps into AI-powered sponsorship analytics for its flagship international tournament. MOONTON Games, international developer and publisher behind Mobile Legends: Bang Bang (MLBB), has joined forces with German tech leader, Shikenso Analytics, to enhance sponsorship insights for the M6 World Championship. The M Series tournaments represent the pinnacle of MLBB esports and stand amongst the world's most ... read more

Katie Taylor has bounced back to the top of Ireland’s most admired sports stars list according to an annual study undertaken by sponsorship advisors ONSIDE. Taylor’s return to the summit in 2024 coincides with her record-breaking bout against Amanda Serrano in Texas and means 2023 is the only year since 2017 that she has failed to top the chart. It’s a boxing one-two in the standings with Kellie Harrington claiming second place in the year she secured a second Olympic gold medal in Paris. The ... read more

Sponsorship sales intelligence company caytoo announces today the signing of Rich Wigley to the newly created position of Head of Business ​Development. In a change of formation, Wigley will report directly to Founder and CEO Jeremy Thompson. This crucial leadership role comes at an extremely significant time for the firm as it launches a news-based lead generation SaaS platform for partnership sales and insights teams at rights holders. Wigley joins from SponsorUnited where he led ... read more

Irish Creative Communications agency Legacy Communications, has been named a winner at the International Communications Consultancy Organisation (ICCO) Global Awards, held in the iconic Waldorf Hotel in London last night. The ICCO Global Awards are among the most prestigious accolades in global PR, recognising exceptional agencies, campaigns, and individuals from across the world. Legacy Communications triumphed in the competitive shortlist for Small/ Medium Agency of ... read more

Leading sport and entertainment marketing and brand experience agency CSM, now part of Wasserman after its acquisition in 2023, has appointed Ian Mathie as its new Managing Director for Saudi Arabia. Announced today by Wasserman President – EMEA & APAC, Matt Vandrau, the appointment reaffirms CSM’s commitment to the Kingdom as it continues its remarkable journey to becoming one of the world’s leading destinations for sport and entertainment. Mathie, who relocated to CSM’s Riyadh ... read more

Experience the ultimate sports collecting destination at the Fanatics Collectibles shop this December; featuring rare trading cards, must-have merch, interactive experiences & more! Fanatics Collectibles is excited to announce the launch of its first-ever UK retail pop-up store at Westfield White City, opening to the public on Monday December 2nd. The experiential store arrives just in time for the festive season and provides sports fans and collectors with a one-of-a-kind shopping ... read more

Mediahuis has announced Energia as the exclusive Rugby sponsor of The Indo Sport with Joe Molloy, the Irish Independent's new sports podcast. Offering a daily rundown of the biggest sports stories from Monday to Friday, The Indo Sport has been dominating the podcast charts since its launch in September.  Molloy, a seven-time winner of Sports Broadcaster of the Year, had been the host of Off the Ball since 2013. This summer, he made waves in the sports media world with a high-profile ... read more

West Ham United Football Club is proud to announce a new partnership with Ohana Development, a pioneering real estate developer from the United Arab Emirates, as its Official Global Partner. This multi-year global partnership will see Ohana Development prominently featured at all men’s domestic fixtures at London Stadium, with visibility across the pitchside LED advertising boards and the two large screens within the stadium. Additionally, the agreement will involve the developer engaging ... read more

The home of match-worn & signed sporting memorabilia, MatchWornShirt, have secured Wolverhampton Wanderers as their latest Premier League partner  MatchWornShirt, the world’s largest match-worn memorabilia auction platform, have announced Wolverhampton Wanderers FC as their latest new Premier League partner. Wolves fans and collectors in the UK and beyond now have the chance to own authentic match-worn and signed shirts from their favourite players, transforming iconic footballing ... read more

WEMBLEY STADIUM, SATURDAY 8th MARCH 2025 Today at 9am, tickets went on sale for The Sidemen's Charity Match at Wembley Stadium, with all 90,000 tickets selling out in just 3 hours.The match on Saturday 8th March 2025 will see the group taking over the iconic stadium for an unmissable charity football match between the biggest names in the world. Wembley is the biggest stadium in the UK with a capacity of 90,000 people.The seven members of the pioneering British YouTube sensation ... read more

Video narrated by legendary basketball commentator Timmy McCarthy Watch the video here AIG has formally launched its ‘Club and Community’ partnership with Basketball Ireland through it’s ‘What makes Irish basketball?’ video, which is narrated by legendary basketball commentator Timmy McCarthy. With over 250 clubs across Ireland, the Club and Community partnership will see AIG support grassroots basketball, helping it expand in local communities. John Gillick, Head of Consumer ... read more

Three of London’s iconic stations will have a Barclays Women’s Super League (WSL) takeover to mark a historic weekend for the top two tiers of women’s football later this week. Across the weekend of November 16 and 17, for the first time ever, all eleven games across the Barclays WSL and Barclays Women’s Championship will be played in each home side’s respective main stadia. This includes a North London derby between Spurs and Arsenal at the Tottenham Hotspur Stadium, and a ... read more

Paris 2024 Olympic Medallists among stars recognised at the special reception Last night, over 700 guests gathered for the special Team Ireland Centenary Olympic Ball, at the Clayton Hotel, Burlington Road, Dublin. In 1924 the first team competed for Ireland at the Olympic Games in Paris, and throughout the evening athletes and performances spanning the one hundred years were celebrated. The unique event was attended by almost 300 Olympians from various sports and years, along with other ... read more

West Ham United was proud to announce the successful launch of the Hammers Business Network powered by Intuit QuickBooks, the Club’s Official Accounting Software and Sleeve partner, at an exclusive brunch at The Stratford Hotel on Thursday 17 October, hosted by former Hammer Scott Minto. The Hammers Business Network has been specially engineered to provide a platform for its members to connect, innovate and grow their businesses. The network is a space that encourages the sharing of ... read more

Scottish Brewer Innis & Gunn will be the Headline Partner for Celtic Connections for the next five years, starting with the 2025 festival.             The premier winter festival and international celebration of Celtic music will illuminate stages across Glasgow from Thursday 16 January to Sunday 2 February in partnership with Innis & Gunn. Innis & Gunn announced the partnership at their Ashton Lane Taproom, supported by ... read more

In an unprecedented achievement, four Belgian professionals – Delphine Baise (Spring Yellow), Wim Mathues (Wasserman Benelux), Neal Van Loock (UCLL) and Filip Waegemans (Skaut) – have been selected to serve as jury members for the 2025 ESA Awards. This landmark moment showcases Belgium’s growing expertise in sponsorship while shining a light on key challenges the market must address to reach its full potential. Belgian Sponsorship Market: Untapped Potential and Emerging Opportunities This ... read more

It’s time to shine the spotlight on London’s business heroes who have made significant and invaluable contributions to the grassroots sport and physical activity sector as nominations are now open for the London Sport Awards 2025.  London Sport is a charity helping all Londoners live longer, healthier, and happier lives through being active, with a focus on children and adults in the most deprived communities who face the greatest challenges of inequality.  London Sport’s annual ... read more

The coasts of the UK and Ireland are beautiful and wild – and there to be explored. Coastal walking is a very safe activity most of the time, but slips and falls from walking and running are the biggest cause of death on our coastlines, further information here. This Winter, XTRATUF will be sharing the RNLI’s vital safety messaging and promoting their advice to ensure everyone can enjoy the coast safely. In 2023, for RNLI lifeguards the second highest number of incidents were to people ... read more

MatchWornShirt unites with Movember to support men’s health with a series of match used and signed ball auctions MatchWornShirt, the world’s largest match-worn memorabilia auction platform, is proud to announce the launch of its brand-new ‘Balls for Balls’ campaign in partnership with global men’s health charity , Movember.  Balls for Balls sees MatchWornShirt partner with football clubs around the world including Chelsea, Tottenham Hotspur, AC Milan, Paris Saint Germain and many more to ... read more

New division launched to bring fans unforgettable experiences in the USA. Wasserman Hospitality Sales, the market-leading hospitality and ticketing business, has launched a new division in North America announced today by Executive Vice President and Managing Director, Luke Robinson. This division will offer services that provide the US market with unparalleled access to the world’s most in-demand sports and entertainment experiences. Founded by Robinson in 2008, Wasserman ... read more

Back2Business Career Accelerator Programme, a free-to-attend six-day reorientation bootcamp for professionals who have taken 3 years + out of their careers for caring reasons, is now open for applications. Havas Media Network UK has been announced as headline partner for the 2025 programme. The programme is the only UK marketing, digital, PR and sports marketing focused returners programme that upskills, trains and supports the ‘return’ of top talent into the workplace after a ... read more

Two Circles, the data-driven sports and entertainment business, announced today an agreement to acquire KORE, a market-leading intelligence platform for fans and partnerships, which will enhance the company’s proprietary technologies and support its unique data-driven approach to growing the value of sports and entertainment for fans and rightsholders. Two Circles will serve more than 700 organizations active in sports and entertainment with the agreed acquisition bringing new clients ... read more

West Ham United are pleased to announce the extension of their partnership with Skye Cloud as its Official Virtual Private Server Partner. Through the utilisation of its capabilities of bespoke Cloud and IT hosting solutions, Skye Cloud continues to enhance the Club’s IT infrastructure across multiple West Ham United sites since joining as a club partner in 2020, including London Stadium, Rush Green training ground and Chadwell Heath training ground. For the 2024-2025 season, Skye Cloud ... read more

Manchester City has today announced the renewal of its regional partnership with, ABeamConsulting Ltd. – an integrated management consulting firm based in Tokyo, Japan, whichprovides global services across the sports industry and other sectors. ABeam Consulting became the Club’s Official Management Consulting Services Partner in Japan in August 2021 and after three years of successful collaboration, the multi-year agreement will see the consulting firm continue as an official partner of the ... read more

Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure new partners for Canary Wharf Group (CWG) across their series of summer and winter events. Canary Wharf is a mixed-use destination offering a diverse mix of workspaces, retail and leisure for those who work, live and visit the Wharf. It is home to more than 320 retail units, over 80 cafes, bars and restaurants with more than 3,500 people now living on the estate. Canary Wharf is home to the UK’s ... read more

To mark World Mental Health month, Vhi has today launched a campaign as part of its award-winning More Than Running series, which this time focuses on the positive mental health benefits of participating in parkrun. Vhi’s recent parkrun survey of parkrunners found that parkrun not only offers physical benefits, but also has a significant positive impact on the mental health of its participants too.  55% of those surveyed say the main reason they participate in parkrun is to improve ... read more

 Laya healthcare is thrilled to unveil its latest sponsorship campaign, 'We are one. Always.’, a captivating campaign linking to their Connacht, Leinster and Munster Rugby partnerships to help combat loneliness in Ireland, leveraging the social connection offered by the rugby community. Created in collaboration with Legacy Communications and produced by Roamer, 'We are one. Always.' showcases the power of the sporting and rugby community in Ireland, in the journey to combat ... read more

Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure partners and sponsors for the inaugural London Soundtrack Festival 2025. The London Soundtrack Festival 2025 will be the capital’s first dedicated festival featuring the finest film, TV and video games music, bringing together the biggest names, world-class performances and audiences of all ages. Taking place between March 19-26, the Festival will feature nine concerts and fifteen ... read more

Sponsorship and brand partnership agency Reg&Co announce their appointment to secure partners and sponsors for North One TV. North One has been a globally recognised producer of world-class factual entertainment, sports and live event TV programming over the last thirty years, with their content being aired in over 100 countries worldwide. Current hit shows include Guy Martin’s Top Gun, Travel Man and Brawn: The Impossible Formula 1 Story, fronted by Keanu Reeves, and some of their most ... read more

Sid Lee London x Appinio consumer study reveals athlete fame as the key driver in growing interest in women’s sport but uncovers a 72% gap in fame between top athletes in leading male and female competitions. New research released today by Sid Lee London x Appinio reveals the true extent to which female athletes’ lack of mainstream fame is hindering the growth of women’s sports competitions and events.  The study - which analysed the attitudes of men and women aged 18-66 across four ... read more

Energia have been announced as the Official Energy Partner of Connacht Rugby, expanding the energy company’s Irish Rugby sponsorship portfolio. Energia have been long-standing proud supporters of Connacht Rugby as members of the Connacht Rugby Business Club and have now extended this relationship to becoming the Official Energy Partner to both the men’s and women’s teams.    Ahead of this weekend’s trip to Wales to face Scarlets in the BKT URC, Connacht men’s captain Cian ... read more

SponsorLab today announces the release of its version 2.0 sponsorship management tool with major feature enhancements in response to market demands. In addition to the core SponsorLab features that enable the setting and weighting of sponsorship objectives and KPIs within a performance scoring framework, SponsorLab 2.0 adds the following new features: Commenting on the 2.0 release, SponsorLab founder Bruce Cook said, “This is a response to the wish-list that users have been feeding back ... read more

Ross Arnold joins rEvolution as the head of Europe to drive strategic initiatives. rEvolution, the global leader in sports marketing, announces today the appointment of Ross Arnold to the newly created position of Head of Europe. Reporting directly to Founder and CEO John Rowady, this integral leadership role comes at a time of significant expansion for the agency, positioning rEvolution to enhance its business offerings across the European sports and entertainment landscape. Arnold ... read more

Coventry Building Society has unveiled its latest campaign in partnership with creative agency Ear to the Ground. The campaign aims to elevate awareness of the Society’s sponsorship of the Coventry Building Society Arena and Coventry City Football Club. Featuring Coventry-born comedian Guz Khan, it will run across VOD platforms on Channel 4 and Sky Sports from October through November 2024. Inspired by Research on Happiness and Saving for Experiences Coventry Building Society’s new ... read more