News

Sponsorship and partnership agency Reg&Co are working with the International Association for Human Values (IAHV) to find match funding to help displaced Ukrainian refugees across Europe. The IAHV is specialised in supporting mental health and psychological wellbeing of refugees and ... read more

Chart-toppers Joel Corry and Ella Henderson gave Sky customers a VIP experience to remember with exclusive performances to launch Sky’s brand-new Sky VIP lounge at OVO Arena Wembley, with the Sky VIP Official Big Top 40 from Global.   Guests were treated to sets from the Sky VIP Official Big Top ... read more

Laya healthcare is thrilled to have unveilled its latest endeavour, 'Driven,' a multi-platform campaign featuring a five-part video series in conversation with brand ambassador, Johnny Sexton, that delves into the profound self-belief of some of Ireland's greatest sports stars.  Created in ... read more

The French Federation of Basketball secures its history and sets itself up for future innovation  with a swift move to Newsbridge’s Cloud Media Hub and mobile app. Simon Guionnet manages the archive department at FFBB under long-time Heritage and Archives department head Daniel Champsaur. They ... read more

SweetSpot, the organisers and promoters of the men’s Tour of Britain, Women’s Tour and the Tour Series, have appointed full-service, brand focused international sports marketing agency Orsen to be principal commercial agency to The Tour events. Orsen will be charged with leading the new ... read more

World-leading hospitality group strengthens partnership with SailGP, offering clean energy transition solutions Accor, a world leading hospitality group with more than 5,400 properties and 10,000 food and beverage venues throughout 110 countries, has today expanded its partnership with SailGP, ... read more

Global sports marketing agency Right Formula delivered a successful summer of sport with newest golf client NTT DATA, after winning a competitive tender earlier this year to activate the brand’s sponsorship with The Open Championship. Throughout the year Right Formula delivered a variety of ... read more

eif.co.uk SELECTION OF 2023 FESTIVAL IMAGES – see here FESTIVAL SUMMARY VIDEO – see here Photo: Jess Shurte The 2023 Edinburgh International Festival has ended on a high, after 24 packed days of events from 2,500 remarkable and diverse artists representing 50 nations. The programme was ... read more

The final design features local elements of the host city combined with iconic aspects of the competition The brand identity for the 2024 UEFA Champions League final in London was officially unveiled today at this season's group stage draw at the Grimaldi Forum in Monaco. Credit: ... read more

Pinarello, the world-famous bike manufacturer, have today been unveiled as the Tour of Britain’s king of the mountains partner for 2023. Steeped in history but with modern performance at their core, Pinarello’s race-winning bikes make them a natural fit for the king of the mountains ... read more

Nyetimber, the pioneer of English sparkling wine, is delighted to announce a new partnership with the Tour of Britain, the UK's biggest professional cycle race. Nyetimber champions the best of British sport, and like the world-class riders competing in the race, constantly strives for ... read more

Midea, one of the world’s leading and largest home appliances producer, has today announced Manchester City striker Erling Haaland as its Official Global Brand Ambassador. Today’s announcement is the latest extension of Midea and Manchester City’s successful partnership that began in January ... read more

Kingdom of Winter, London’s Biggest Indoor Festive Experience to Launch at ExCeL London, this December Running 8 December 2023 – 7 January 2024, Tickets on Sale 22 August  Sponsorship and partnership agency Reg&Co have been appointed by Kingdom of Winter as their dedicated sales ... read more

Fulham Football Club is pleased to announce Ebury as the Club’s Official FX Transfer Partner for the following four seasons. Ebury will become the preferred service for all Fulham FC and Jacksonville Jaguars UK FX transfers. Ebury offers solutions and services to enable businesses to trade ... read more