Global sport and entertainment agency CSM has been appointed by The Jockey Club as its principal sales agency for commercial rights, as part of a new opportunity for brands to partner some of Britain’s most iconic sporting events. The move forms part of a new approach to partnerships for ... read more
News
New study: women’s sports comprise 15% of sports media coverage
The Collective® – the women-focused practice within Wasserman, a global leader in sports, music, entertainment and culture – released today a new study substantiating the growing media representation and cultural impact of women’s sports in the context of the larger sports media ecosystem. A key ... read more
CSM Sport & Entertainment announce Vicky Stickland as Regional Director, Asia
Global sport and entertainment agency, CSM, has today announced Vicky Stickland will join Lesley Murphy as joint Regional Director for Asia. The pair will lead the team in Asia and develop the growth strategy for this market. CSM Regional Directors for Asia Lesley Murphy (left) and Vicky ... read more
Manchester City renews global partnership with Unilever brand Rexona
Manchester City has today announced a renewal of its global partnership with Unilever brand, Rexona. An Official Partner of the men’s team since 2018, Rexona, also known as Sure, Degree, Shield and Rexena in markets around the world, expanded their initial agreement in 2020 to also sponsor ... read more
Williams Racing announces multi-year partnership with THG
Ahead of the 2023 United States Grand Prix in Austin, Williams Racing is proud to announce a ground-breaking multi-year partnership with THG, the global proprietary technology platform specialising in taking brands direct to consumers. The multi-dimensional agreement sees THG come ... read more
The Royal Institution secures CGI as title partner to their CHRISTMAS LECTURES
The Royal Institution (Ri) has today announced a significant three-year partnership with CGI as the title partner to the CHRISTMAS LECTURES. The partnership combines the pioneering spirit of science with cutting-edge technology and innovation, and provides valuable support for the Ri in ... read more
Sexton and Tubridy top Onside’s most admired stars list
Johnny Sexton has overtaken Katie Taylor to top Ireland’s most admired Irish sports stars list, a position the Bray boxer has held since 2016, while Ryan Tubridy retains his number 1 standing as Ireland’s most admired TV / Radio personality, according to sponsorship advisors ONSIDE. Sexton’s ... read more
Fulham Football Club extends partnership with UK’s oldest bookmaker, Fitzdares
London’s Original Football Club has extended its partnership with Fitzdares, giving the premium bookmaker a new home in South West London through to 2024. Following a highly successful partnership in 2022/23 which was marked by memorable matchday activations, the Club and its Official UK ... read more
2023 ESA Diploma results announced
The European Sponsorship Association is extremely proud to announce the results of the 2023 ESA Diploma. The successful completion of the course by another 79 successful students (an increase of more than 50% on 2022) has taken the alumni total above 700 since the industry’s premier qualification ... read more
National Football League unveils 2023 London Origins collection with Idris Elba’s Don’t Stop Your Future and Plant Faced Clothing
Origins: An NFL Collection highlights design talent in NFL event host cities and celebrates local stories and communities The collection will be exclusively available at London’s Dukes Cupboard in Soho, from Friday, 13 October to Saturday, 14 October The National Football League (NFL) today ... read more
Games Project publishes report on decarbonisation in athletics, biathlon and floorball
Launched in 2022 with support from the EU’s Erasmus+ Sport programme, the GAMES project has introduced a comprehensive report titled ‘Guidelines on Decarbonisation Practices for Athletics, Biathlon, and Floorball.’ Led by the Institute of Management at Sant’Anna School of Advanced ... read more
Iconic brand Bovril joins forces with Peter Crouch to help club Burton Albion in hydration partnership
Watch Crouch educating members of Burton Albion’s men’s first team squad here (contentalso available for download here). Iconic Unilever brand Bovril, a hot beefy drink or spread, have partnered with legendary Englandfootballer Peter Crouch to launch a new sponsorship between the brand and Sky ... read more
Wasserman completes acquisition of CSM Sport & Entertainment
Wasserman, a leading talent representation and marketing company, is pleased to announce the completion of its acquisition of CSM Sport & Entertainment. The deal will expand Wasserman’s service capabilities and geographic footprint in the sports, music, entertainment and culture industries. ... read more
Kylie Minogue dazzles fans at intimate show at O2 Shepherd’s Bush Empire
Pop superstar, Kylie Minogue, performed to an intimate crowd at O2 Shepherd’s Bush Empire on Wednesday night (27 September), with fans treated to tracks from her new album and some of her most iconic songs. The global icon performed to a crowd of 2,000 fans made up exclusively of O2 and ... read more
AEG and Los Angeles Tourism & Convention Board announce first-of-its-kind global strategic partnership
Multiyear agreement will drive targeted visibility for Los Angeles, showcasing the City of Angels as the ultimate travel destination for leisure travel and professional meetings & events AEG, the world's leading sports and live entertainment company, and Los Angeles Tourism & Convention ... read more
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