News

A new survey undertaken by sponsorship consultancy ONSIDE and Sport for Business has identified rugby, athletics, and golf as the three Olympic sports most attractive to sponsors in Ireland. While the popularity of rugby and golf are driven by the year-round schedule of competition, a pre-Opening ... read more

West Ham United is pleased to announce a tour partnership with Visit Jacksonville that will highlight the vibrant and authentic values of Jacksonville, affectionately known as “The Flip Side of Florida," during our 2024/25 Sunshine State tour. As part of the collaboration, Visit Jacksonville, ... read more

Vita Coco, the world’s leading coconut water brand, has partnered with Boost Juice Stores and their brand ambassador British sprint record holder Zharnel Hughes to launch a limited time only smoothie to celebrate the summer of sport – The Swift Smoothie. Hughes has developed the smoothie ... read more

Festivals and gigs may be the best way for brands to engage with Gen-Z audiences, as three quarters (74%) of Gen-Z festival attendees agree that they are more open to new ideas at live music events. New research, conducted amongst festivalgoers at American Express presents BST Hyde Park by AEG ... read more

Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway. As part of the club’s pre-season tour of the United States, and to mark this significant deal, leadingfigures from Manchester City and Super Group will be on-site for ... read more

West Ham United is delighted to announce a regional partnership with Essex Mortgage, a privately-owned mortgage lender serving nearly all 50 states in the United States.  Since 1986 Essex Mortgage have been committed to supporting families realise their dreams of homeownership. This ... read more

Allianz Ireland have today announced the renewal of its partnership with the Olympic Federation of Ireland, reaffirming its commitment to supporting Irish athletes on their journey to Paris 2024 and beyond. As an Official Partner of the Olympic Federation of Ireland, the renewed agreement will see ... read more

Today, adidas and Team GB have announced an extension which will see one of world sport’s longest partnerships continue until 2032. Having begun at the Los Angeles Olympic Games in 1984, the long-standing relationship enters its 40th year in 2024, remaining the British Olympic Association’s longest ... read more

Two Circles also appointed as exclusive media sales agency for UEFA Women’s Champions League UEFA has appointed Two Circles as the exclusive sponsorship agency for UEFA Women’s Football and as the exclusive media sales agency for the UEFA Women’s Champions League for the 2025-2030 commercial ... read more

London Sport and Nuffield Health have announced a 12-month partnership to deliver Move Together classes in London-based communities facing the greatest levels of inactivity. Fun, accessible activity classes will be held across eight London schools initially, with the aim of supporting an additional ... read more

caytoo, a sponsorship intelligence business founded just six years ago, has been selected for The Culture 100 Award, which recognises and celebrates the 100 greatest companies to work for in the UK in terms of building a progressive, people-first workplace. Over 5,000 companies from small ... read more

Vita Coco, the world’s leading coconut water brand, has signed as the official Hydration Partner for the London Athletics Meet, the annual edition of the Wanda Diamond League in the UK, taking place at the London Stadium on Saturday 20 July. The partnership with British Athletics will see Vita ... read more

Global financial payments platform Airwallex has appointed global sports marketing agency Right Formula to amplify and support its Official Partnership with the McLaren Formula 1 Team. The partnership between Airwallex and McLaren Formula 1 Team was agreed in February this year with a focus on ... read more