The sponsorship industry gathered in the heart of Europe at Docks Dome, Brussels on 28-29 March 2019, for the dedicated European sponsorship conference and awards event SponsorLive: The European Sponsorship Association Summit. Around 250 delegates came together from throughout Europe to attend ... read more
News
The Sponsorship Industry Forms European National Sponsorship Associations Workstream
ESA is delighted to announce the formation of a European National Sponsorship Associations Workstream that will bring together representatives of sponsorship associations across Europe. Convening four times a year, the group will discuss the sponsorship issues and trends across Europe and how the ... read more
Volvo Car UK proud to become Official Vehicle Partner of British Triathlon
· New Volvo sponsorship announced today at the 2019 Triathlon Show· Volvo to supply official vehicles for key triathlon events around the UK and to support the work of British Triathlon officials· Volvo and British Triathlon share common values, including care for the ... read more
Belgian Sponsorship Awards: ING and AG Insurance big winners at the ceremony!
ING won the "Best of Belgium" trophy for its "ING Red" project at the Belgian Sponsorship Awards, held yesterday in Brussels. Thanks to this award, ING will have the privilege of representing Belgium at the next "Best of Europe Award" organised by the European Sponsorship Association (ESA) in ... read more
British Rowing’s Director of Performance reveals SAS Ranking Points Index could help deliver future Olympic success
British Rowing Director of Performance Brendan Purcell has claimed the new SAS Ranking Points Index could help identify future Olympians. The SAS Ranking Points Index has been created to help create closer, fairer and more exciting racing for all rowers in England. By accommodating all styles ... read more
rEvolution Hires Nathalie de Regt and George Gilmore
rEvolution expands its international business development team to continue growing its global presence rEvolution, the integrated global sports marketing agency, expands its international sports marketing presence with the hiring of two new team members for its London office. Nathalie de Regt ... read more
Synergy to Rebrand as ENGINE Sport
ENGINE’s restructure sees Synergy rebrand as ENGINE Sport Sports and entertainment marketing agency Synergy, part of ENGINE, will rebrand to ENGINE Sport, effective immediately. Synergy is one of the UK’s most respected and enduring names in the sports industry. A proven pioneer in ... read more
Limar Unveiled as Official Helmet Partner of the OVO Energy Tour Series
Award-winning manufacturer Limar have today been unveiled as the Official Helmet Partner of the OVO Energy Tour Series, which returns for its 11th edition in May. Launched in Italy in 1986, Limar are famed for creating the Ultralight+, the lightest bike helmet in the world. This partnership extends ... read more
Senior WPP Sports Marketing Executive Andy Sutherden Named Head Of CAA Brand Consulting International
Global entertainment and sports agency Creative Artists Agency (CAA) today announced that it has appointed Andy Sutherden to serve as Head of International for CAA Brand Consulting, the sports, entertainment, and purpose-driven marketing arm of the agency. Sutherden, who joins CAA from ... read more
Racing Fans Finish First as Marriott International Extends Marketing Partnership with Mercedes-AMG Petronas Motorsport
Marriott Bonvoy members receive incredible access to the team’s drivers – including five-time FIA Formula One World Champion Lewis Hamilton – and races throughout the world For the upcoming F1 season, beginning today, Marriott International (www.Marriott.com) is revving up and expanding its ... read more
SportPesa announced as new FAI partner
The Football Association of Ireland has announced a new partnership with SportPesa, the global technology and entertainment company. The two-year-deal will see SportPesa, licensed in Ireland, become the FAI’s latest commercial partner. The announcement was made at a joint press conference at ... read more
OVO Energy back equal prize money for 2019 Women’s Tour and Tour of Britain
OVO Energy, the award-winning independent energy supplier, will back an equal prize fund for the Women’s Tour and Tour of Britain for the second year running. Having first made this significant pledge on the path towards gender equality in cycling in 2018, Britain’s most prestigious women’s and ... read more
500 days until Tokyo 2020: legendary coach Gröbler lauds role of data analytics in British Rowing’s Olympic preparations
With just 500 days to go until the Tokyo 2020 Olympics, GB Rowing Team Chief Coach for Olympic Programme, Jürgen Gröbler OBE, has emphasised the fundamental role that data analytics is playing in the Team’s preparations for the Games. British Rowing has also been working with analytics leader SAS to ... read more
Motherwell and Aberdeen Return to the OVO Energy Tour Series Calendar
Scotland will host two rounds of the OVO Energy Tour Series this May as Motherwell and Aberdeen once again welcome Britain’s leading televised cycle race series and the country’s top male and female cyclists. Motherwell will host the series for a fourth successive year on Tuesday 14 May while ... read more
Beccles and Stowmarket confirmed as host venues for 2019 OVO Energy Women’s Tour Grand Depart
This year’s OVO Energy Women’s Tour Grand Depart in Suffolk will take place between Beccles and Stowmarket, marking the first time that both market towns will host Britain’s leading women’s procycling race. Ninety-six of the world’s best female riders will line up in Beccles on Monday 10 June to ... read more
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