2020 #ESAawards Shortlist

Sector-focused awards

Arts and Culture Sponsorship
– An Post Irish Book Awards
– Cunard and English National Ballet Dance the Atlantic
– Scottish Ballet and Loganair: A High Flying Partnership
– SEACHTAIN NA GAEILGE LE ENERGIA
– Virgin Media Dublin International Film Festival

Community Sponsorship
– Aviva Ireland – Aviva Soccer Sisters
– Darkness into Light proudly supported by Electric Ireland
– Electric Ireland Game Changers
– SAP Man City Community Heroes – Helping the world run better – by SAP in partnership with Manchester City F.C. and Cityzens Giving
– The Match Against Bullying
– The UEFA Europa League Trophy Tour driven by Kia
– The Visa Great British High Street Spend & Win Competition – part of the Great British High Street Awards 2019

Gaming Sponsorship
– DHL & ESL One – The Rise of EffiBOT
– Gamers have it better with Play #GamersGonnaPlay

Mass Participation Sponsorship
– Darkness into Light proudly supported by Electric Ireland
– Dixons Carphone Race to the Stones 2019
– I Am Team GB – Nation’s Biggest Sports Day Presented by Toyota

Media Sponsorship
– Pearl & Dean Premieres with P&G
– Strong Roots broadcast sponsors of the Guinness Six Nations tournament on Virgin Media
– tombola arcade sponsors I’m a Celebrity

Music Sponsorship
– Carlsberg Danish Quarter x Live Nation UK Music Festival Programme
– ibis MUSIC

Purpose-led Sponsorship: 2 sub-categories

Purpose-led Sponsorship (cause)
– Beyond The Invisible: How Standard Life turned the lens on endometriosis
– Darkness into Light proudly supported by Electric Ireland
– Gillette – Changing the face of men’s health with Movember
– Plogger – The app for sustainability and good health
– Rabobank presents: Brasserie2050
– Smirnoff x Live Nation UK Festival Partnership Programme
– Stanley Black & Decker

Purpose-led Sponsorship (sport)
– 20×20: AIG, Investec, KPMG, Lidl & Three – by Along Came A Spider and presented by The Federation of Irish Sport
– AIG’s #EffortIsEqual Campaign
– Electric Ireland Game Changers
– Powering Arsenal FC and Octopus Energy to score joint sustainability goals through a purpose-led partnership
– SAP Man City Community Heroes – Helping the world run better – by SAP in partnership with Manchester City F.C. and Cityzens Giving
– The Match Against Bullying
– The UEFA Europa League Trophy Tour driven by Kia

Sport Sponsorship: 4 sub-categories

Sport Sponsorship < €400k
– DHL 50 Fastest
– Electric Ireland Game Changers
– Leinster Rugby and Energia
– Lucozade Sport x The FA: #ThreeLionesses

Sport Sponsorship €400k – €1M
– Boots brings glory to women’s football
– Electric Ireland GAA Sponsorship Portfolio
– Paddy Power – Save Our Shirt
– Vitality Roses Partnership

Sport Sponsorship €1-5M sponsored by SportsPro
– AIB Backing Club & County #TheToughest
– Indeed x Eintracht Frankfurt
– Marriott Bonvoy and Manchester United
– Mars – #SupportHer
– MÜLLER SPONSORS BRITISH ATHLETICS & ATHLETICS IRELAND
– Vodafone Team Of Us – Everyone In

Sport Sponsorship > €5M sponsored by POWA index
– Cadbury and The Premier League
– Guinness Six Nations 2019
– HSBC partnership with the World Rugby Sevens Series
– OPPO: Be a Shotmaker
– Rwanda Development Board and Arsenal Partnership

Discipline-focused awards

Best Employee Engagement
– AIA Championship
– Gjensidige Games
– HEINEKEN Race to the Tower 2019
– MÜLLER – Happier, Healthier, Müller

Best Newcomer: 2 sub-categories

Best Newcomer (global)
– Guinness Six Nations 2019
– Marriott Bonvoy and Manchester United
– OPPO: Be a Shotmaker
– PayPal and The FA
– The UEFA Europa League Trophy Tour driven by Kia

Best Newcomer (UK & Ireland)
– 20×20: AIG, Investec, KPMG, Lidl & Three – created by Along Came A Spider and presented by The Federation of Irish Sport
– An Post Irish Book Awards
– Boots brings glory to women’s football
– Strong Roots broadcast sponsors of the Guinness Six Nations tournament on Virgin Media

Best Use of Branded Content
– Etihad Airways Freestyle World Tour
– Nationwide Building Society #TogetherAgainstHate
– PayPal and The FA
– Pearl & Dean Premieres with P&G
– Right Guard – You can’t handle the truth

Best Use of Digital Channels
– Dixons Carphone Step to the Stones 2019
– Electric Ireland GAA Higher Education Championships

Best Use of Hospitality
– Expedia Group – Destination:Football
– Vodafone Everyone In

Best Use of Insights
– Boots brings glory to women’s football
– ENERGIA AIL
– Jaguar Racing – Balancing Actionable Insights to Meet Business Objectives as Both a Sponsor & Rights Holder

Best Use of PR
– AIB Backing Club & County #TheToughest
– November pain for the All Blacks in Dublin but not for their sponsor AIG
– Paddy Power – Save Our Shirt
– Romario | Energiedirect.nl
– Vodafone ‘Ireland’s Ball’

Best Use of Social Media
– AIB Backing Club & County #TheToughest
– Littlewoods Ireland #StyleOfPlay – Building Brand Love to Build the Bottom Line

Best Use of Sponsorship across Multiple Markets
– Hyundai N – Official Safety Car of WorldSBK
– SAP Man City Community Heroes – Helping the world run better – by SAP in partnership with Manchester City F.C. and Cityzens Giving

Best Use of Talent
– Cadbury FC Ambassador Programme
– Guinness Rugby, BOD & Tana: Kicking Speargate into Touch
– Littlewoods Ireland Style Of Play
– MÜLLER X MÜLLER ATHLETIC SQUAD
– Turn The O2 into The O3
– Wix, Manchester City and COPA90 – Pep Talks

Game Changer: 2 sub-categories

Game Changer (non-sport)
– Beyond The Invisible: How Standard Life turned the lens on endometriosis
– DHL & ESL One – The Rise of EffiBOT
– EE and BAFTA – The World’s First 5G Powered AI Stylist.
– Rabobank presents: Brasserie2050
– Virgin Media Dublin International Film Festival

Game Changer (sport)
– 20×20: AIG, Investec, KPMG, Lidl & Three – created by Along Came A Spider and presented by The Federation of Irish Sport
– 120 Messages from 120 fans for the 120th Jubilee
– Guinness – Union Cup Dublin
– OPPO: Be a Shotmaker
– Paddy Power – Save Our Shirt
– Vodafone Team Of Us – Everyone In

Organisation-focused awards

Agency of the Year (Pan-Europe)
– AEG Global Partnerships
– Bright Partnerships
– Nielsen Sports
– Octagon
– WeAreFearless.

Agency of the Year (Single Nation)
– Core Sponsorship
– MKTG
– Verve Live Agency

Rights Holder of the Year
– AEG – All Points East
– Arsenal Football Club
– Live Nation – Power of Live

Special Categories (announced at ceremony)

ESA Best of Europe sponsored by SPONSORIUM
– Bronze
– Silver
– Gold

ESA Sponsorship of the Year

See previous years’ winners here