The European Sponsorship Association has released its annual ESA Sponsorship Market Overview for 2019. The report, produced in collaboration with ESA Member, Nielsen Sports, sees the European Sponsorship Market grow by a significant rate of 8.7% in 2018, with the most noticeable increase in the top markets e.g. Germany, the UK.
One of the major factors in this development was the rising rights fees in kit supplier deals and jersey sponsorships of top European football clubs.
ESA Chairman, Andy Westlake commented,
With sport continuing to drive the industry and with such dominant fixtures in the 2018 sporting calendar, including the success of the FIFA World Cup 2018 in Russia and the Olympic Winter Games in Pyeongchang, it comes as no surprise that the European sponsorship market continues to thrive.
Rights fee values continue to grow, driven in part by the ongoing popularity of European football, and, at the same time, more and more brands continue to see the enormous value of putting sponsorship at the heart of their marketing strategy.
It continues to be an exciting time for the European sponsorship industry.”
The ESA Sponsorship Market Overview 2019 is an annual publication, produced for ESA Members.
ESA Members can access the full ESA Sponsorship Market Overview 2019 report in the Resources section of ESA’s website – www.sponsorship.org. Historic ESA Sponsorship Market Overview reports dating back to 2008 are also available for Members to download.
Find out more about ESA and discover ESA’s membership benefits.
Visit Nielsen Sports
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For more information please contact:
Charlie Staerck
Marcomms & Events Manager – European Sponsorship Association (ESA)
e: charliestaerck@sponsorship.org | t: +44 (0)20 8390 3311 | www.sponsorship.org
About European Sponsorship Association:
The European Sponsorship Association (ESA) is a membership association whose mission is
to inspire, unite and grow the sponsorship industry for the benefit of its
members. ESA does this through education, guidance, representation, the
recognition of excellence and the sharing of best practice and performance. Its
many activities, which include policy, governance and corporate responsibility,
education and training, information, networking and the ESA Awards, all have
these goals as their core objectives.
ESA’s reach encompasses all types of sponsorship activity from sport, broadcast, education, the arts and culture through to environment and the community. Its membership includes sponsors, rights holders, agencies and consultants, professional advisors and suppliers.