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RESOURCES
  • Case Studies
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ESA Archives

MEMBERS

ESA Event with MKTG – Creativity & Code: AI’s Impact on Fandom and Why Humans Still Matter – 9 October 2025 [slide presentation]

MEMBERS

ESA Event with MKTG – Creativity & Code: AI’s Impact on Fandom and Why Humans Still Matter – 9 October 2025 [video]

MEMBERS

ESA Breakfast | West End 2025: How Pioneer Brands are taking Arts & Culture Sponsorship to the Next Level – 16 September 2025 [video]

MEMBERS

ESA Breakfast | West End 2025: How Pioneer Brands are taking Arts & Culture Sponsorship to the Next Level – 16 September 2025 [slide presentation]

MEMBERS

ESA Webinar – From The Halfway Line: Sponsorship at Women’s Rugby World Cup 2025 – 9 September 2025 [video]

PUBLIC

ESA Introduction to Sponsorship course Taster Session – 12 August 2025 [video]

MEMBERS

2025 ESA Awards Arts & Culture Sponsorship – Small to Medium Scale WINNER – The Breathing Space by Gjensidige

MEMBERS

2025 ESA Awards Arts & Culture Sponsorship – Medium to Large Scale HIGHLY COMMENDED – Three City Stages

MEMBERS

2025 ESA Awards Best Use of Content < €500k WINNER – The Breathing Space by Gjensidige

MEMBERS

2025 ESA Awards Best Use of Measurement & Insight HIGHLY COMMENDED – The Breathing Space by Gjensidige

MEMBERS

2025 ESA Awards Best Use of Measurement & Insight WINNER – Winning with Data: How GIANTX and Shikenso Built a Sponsor Value Engine

MEMBERS

2025 ESA Awards Best Use of Talent > €500k HIGHLY COMMENDED – Just Eat – Deliver At Home: Any Given Wednesday

MEMBERS

2025 ESA Awards Esports & Gaming Sponsorship WINNER – Vattenfall x HAVU – It’s Always Good #GamingWeather

MEMBERS

2025 ESA Awards Event of the Year sponsored by Wasserman Live HIGHLY COMMENDED – Paddy Power Comedy Festival

MEMBERS

2025 ESA Awards Music Sponsorship WINNER – The Breathing Space by Gjensidige

MEMBERS

2025 ESA Awards Sponsorship with a Social Purpose < €250k WINNER – The Breathing Space by Gjensidige

MEMBERS

2025 ESA Awards Sport Sponsorship €1M-€5M COMMENDED – InPost – strategic sponsorship of the Polish national football team

MEMBERS

2025 ESA Awards Sport Sponsorship €1M-€5M WINNER – Guinness & “Don’t Jinx It”: Turning Superstition into Success

MEMBERS

2025 ESA Awards ESA Best of Europe BRONZE sponsored by Sponsoriuim WINNER – NETHERLANDS – Philips & PSV Eindhoven & Sanquin. Bloedverwanten (Blood Relatives)

MEMBERS

2025 ESA Awards ESA Best of Europe GOLD sponsored by Sponsoriuim WINNER – IRELAND – An Post Irish Book Awards: “Centre Stage”

MEMBERS

2025 ESA Awards ESA Sponsorship of the Year sponsored by Pearlfinders WINNER – The Breathing Space by Gjensidige

PUBLIC

ESA Webinar – From The Halfway Line: Sponsorship at UEFA Women’s EURO 2025 – 10 July 2025 [video]

MEMBERS

ESA Breakfast – Manchester 2025: Think Local, Act Global – The Rise of Community Sponsorship – 3 July 2025 [video]

PUBLIC

ESA Sponsorship Sales Certificate Taster Session – 1 July 2025 [video]

MEMBERS

ESA Breakfast – How To Pitch (And How Not To Pitch) To Brands About Sponsorship – 24 June 2025 [video]

MEMBERS

ESA Breakfast – How To Pitch (And How Not To Pitch) To Brands About Sponsorship – 24 June 2025 [slide presentation]

MEMBERS

2025 ESA AGM | 18 June 2025, London [video]

MEMBERS

2025 ESA AGM | ESA Team and Board presentation

MEMBERS

ESA Event Glasgow 2025: Power Play – How the Energy Sector is Leading the Charge in Purpose-Based Sponsorship – 10 June 2025 [video]

PUBLIC

How Moonton Games Achieved €115m in Brand Value [Shikenso Analytics]

MEMBERS

ESA Breakfast – Wheels in Motion – The Commercial Transformation of British Cycling – 13 May 2025 [GlobalData slide presentation]

MEMBERS

caytoo: Fastest growing front of shirt sponsors across English soccer, cricket and rugby teams

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [video]

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [Komatsu slide presentation]

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [Smirnoff slide presentation]

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [Smirnoff showreel]

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [Accor case video ALL x SailGP]

PUBLIC

Ear To The Ground Fan Intelligence Index – Talent Edition

MEMBERS

ESA Breakfast with Wasserman’s The Collective – Dare to be Different: Unlocking the Unique Value of Women’s Sport – 27 March 2025 [video]

MEMBERS

ESA Event – 2025 ESA Sponsorship Market Overview with Nielsen Sports, in partnership with Pearlfinders – 13 March 2025 [video]

MEMBERS

ESA Sponsorship Market Overview 2025

ASSOCIATES
NAT REPS
MEMBERS

2024 ESA Awards Arts & Culture Sponsorship WINNER – Three Ireland: City Stages

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MEMBERS

2024 ESA Awards Best Employee Engagement WINNER – ALL about ALL @Parc des Princes

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MEMBERS

2024 ESA Awards Best Newcomer WINNER – ‘What Fuels You’ KIND Snacks partnership with the FA and England Lionesses

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MEMBERS

2024 ESA Awards Best Use of Cutting-edge Technology WINNER – bp pulse EV silent disco

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MEMBERS

2024 ESA Awards Best Use of PR HIGHLY COMMENDED – KIND & Ready10, fuelling the Lionesses

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MEMBERS

2024 ESA Awards Environmentally Sustainable Sponsorship HIGHLY COMMENDED – SSE Airtricity: Pookie

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MEMBERS

2024 ESA Awards Media Sponsorship WINNER – Londis – Proud Sponsors of Ireland’s Fittest Family

ASSOCIATES
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MEMBERS

2024 ESA Awards Sport Sponsorship < €1M WINNER – 'What Fuels You' KIND Snacks partnership with the FA and England Lionesses

ASSOCIATES
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MEMBERS

2024 ESA Awards ESA Best of Europe SILVER WINNER – Spain: ESPACIO IBERCAJA DELICIAS

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