What’s your name and position within the organisation? My name is Paul Dermody and I am the CEO of HRI Racecourse Division, which is a subsidiary of Horse Racing Ireland. The racecourse division is comprised of four racecourses – Leopardstown, Fairyhouse, Navan & Tipperary. I am also ... read more
Blogs
Gen-Z are future leaders, but what do their future careers hold (in their words)?
Age is a key area of diversity in the workplace. How often do we hear about those approaching retirement being ‘written off’ from new opportunities? The Centre for Ageing Better’s 2019 report warned about risks of substantial workplace inequalities for those in their 50s and 60s, appealing to ... read more
Member spotlight: OPRO
What’s your name and position within the organisation? Daniel Lovat – Sports Marketing Director As a fresh faced graduate, having finished my Masters in Business Management, I started life in the professional world at Deloitte, working in the Corporate Tax group. With my ACA accountancy ... read more
Covid-19 and women’s sport: the opportunity for rights holders
It’s time for rights holders to readdress the value opportunity in women’s sport This is the final blog in a three-part series exploring the state of women’s sport during the Covid-19 pandemic. Part one, on the role of the media, can be read HERE, while part two on the role of brands can ... read more
Why sport sponsorship’s next chapter will be its most exciting
By Anthony Scammell, a Director in H+K’s Sport + Partnership Marketing team, who are consulting, activating and evaluating for brands and sports rights holders both domestically in the UK and around the world. | This piece was first published on the website of ESA member Hill+Knowlton ... read more
Choosing your career – the formula for first-time success. (Don’t have a formula)
2020 is the age of personalisation. Micro-targeted advertising, AI-driven virtual personal assistants, on demand viewing prioritised by preferences… the list is endless. But personalisation extends beyond the automated to how we approach the opportunities we choose to pursue. Gone are the days of ... read more
ESA Diploma alumni in focus | Natasha Cabral, AEG
Introducing alumni in focus, a new series where we speak to former ESA Diploma students to find out how their careers have progressed since graduating Dip ESA. Natasha Cabral, who participated in the Diploma in 2016, is next up. What role were you in when you started the ESA ... read more
Covid-19 and women’s sport: the opportunity for brands
Brands must remain authentic when investing in women’s sport – any box-ticking manoeuvres will be detrimental This is part two of a three-part series exploring the state of women's sport during the Covid-19 pandemic. Part one, on the role of the media, can be read HERE. With no live ... read more
The mother of all lockdown multitasking
A couple of weeks ago I did a Father’s Day blog on dads. While I was writing, I had a nagging feeling that the picture I was painting was missing something vital. It was; my mum. The role my mum’s played in my life is best summed up like this: I’m pretty sure that without her guidance I’d still ... read more
Covid-19 and women’s sport: the role of the media
The pandemic has sent shockwaves through women’s sport, but there is also potential for this to be a huge step forward – now is a time for bravery and greater commitment, not shrinking back into old habits. The media talk a good game, but in reality, they are still unsupportive Women’s sport ... read more
The power of purpose – sponsorship’s missing pillar
In an age where money has been the gravitational force that makes the sporting world go round, the impact of COVID 19 has forced the Sport & Entertainment industry to take stock. With a recent history of living hand to mouth, broadcast deal to broadcast deal, event to event, relying on the ... read more
Member Spotlight: TVEyes
What’s your name and position within the organisation? David Ives, Founder & CEO of TVEyes. Tell us about TVEyes TVEyes is headquartered in Fairfield CT America, with a major operations centre in Manchester UK. The Company was founded in 1999 and is privately owned. A team of 35 ... read more
Covid-19’s impact on sport
Like many other industries, the Covid-19 pandemic has seen sport grind to a halt over recent months. As sport emerges from the shutdown, Jack Bradford of ESA member MediaCom Sport & Entertainment analyses how sports marketers and rights-holders have had to adapt and what the crisis means for the ... read more
Are you proud of who you are? You should be.
I’ve been learning a lot about learning recently. A friend of mine recently pointed out the stark reality of how different people gain knowledge and understanding. Most poignantly, some of us choose to learn about tolerance and inclusivity, while others have those lessons thrust upon them through ... read more
The Power and Potential of Stars
Athletes are playing a bigger-than-ever role in shaping public opinion and inspiring communities, as shown by the recent exploits of Marcus Rashford. Kate Hamer, co-founder and chief operating officer of ESA member AxisStars, explores what the evolution of the athlete means for marketers The ... read more
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