After listening to this week’s ESA webinar on leadership in lockdown, I started thinking about how our new normal provides an opportunity for everyone to be a leader and specifically a thought leader. In the entertainment industry we’ve pressed pause for good reason on in-real-life live activity, ... read more
Blogs
Working with your inner control freak to adapt to COVID-19
Now, I’m not saying I’m a control freak. After all, the process of labelling people is reductive, limiting fascinating, complex people with stereotypes. That said, if I were, even on the odd occasion, to show any tendencies that might be associated with a stereotypical control freak, then I might be ... read more
Showcasing the best of the European sponsorship community
While COVID-19 has caused the day-to-day operations of sport and entertainment organisations to change drastically, it has also revealed the true strength of Europe’s sponsorship industry. Faced with a global crisis, many ESA members have responded to adversity with inspiring, diverse and ... read more
Covid-19 resilient brands
It's a strange time trying to prospect but the harsh reality for businesses is that the show must go on – at least in trying to start or keep conversations going for when 'normality' returns. It’s important to keep the wheels turning… As I stated up front in my column last week that ... read more
How is purpose, both personal and professional, changing in the age of COVID-19?
Last week’s #ESAwebinar was on Partnerships with Purpose and it got me thinking: how is purpose - personal, professional and corporate – changing in the age of COVID-19? I decided that I don’t think it is. How we bring our purpose to life to resonate with the world around us might be changing, but ... read more
How sponsors and brands can navigate COVID-19
Misha Sher, Global Vice-President at MediaCom Sport & Entertainment, discusses how brands can handle the turbulence upending the 2020 sports calendar It’s safe to say that the sports marketing industry is living through unprecedented times. Never before has sport come to a complete halt ... read more
Member Spotlight: Verve
What’s your name and position within the organisation? Olivia Collier, I am head of the GB office at creative agency, Verve. Give us a brief overview of Verve as a company and your approach to sponsorship and partnerships specifically? Verve houses a multi-disciplinary team of creatives, ... read more
COVID-19: How to collaborate in a world where everything’s remote
My favourite creativity ‘model’ is Walt Disney’s Three Chairs. I say it’s my favourite because it’s directive enough to be useful but leaves plenty of room for flexibility, because it sits well in my head, and lastly because if you’ve ever worked with me you’ll know I can find a way to work it into ... read more
Esports in the age of COVID-19
Last week ESA hosted our latest #ESAwebinar, esports: building audiences during lockdown. Hundreds of people from almost 30 countries tuned in. One great thing about lockdown is that more people can attend our live events. I also love the fact that now I can attend the same events as friends from ... read more
Member Spotlight: PHAR Partnerships
What’s your name and position within the organisation? Marcus Wight, Chief Executive of PHAR Partnerships Can you tell us a little bit about PHAR Partnerships? I set up PHAR with three colleagues in 2011. We are now a company of 120 people with offices in London and SouthEast Asia. We ... read more
Event cancelled: what should sponsorship sales professionals be doing during lockdown?
It’s an unprecedented time for the world and every industry. Just when we thought that we had found the light at the end of the tunnel regarding Brexit, and businesses finally had some clarity about the future of the economy, COVID-19 has thrown us the biggest curveball in a generation. In the ... read more
COVID-19: What it feels like to change job in a virtual world
I’m not on the front-line fighting COVID-19. I’m trying to do my bit; I’m staying home, I’ve volunteered and am offering support anywhere I can. New challenges are facing us all at this time. As behavioural psychologist Richard Tyler wrote in his recent blog Going Within, “In a world where so ... read more
Sponsorship professionals: Now is our time!
Your house is probably due to undergo its third deep-clean in two weeks, your garden has received more love and care than any previous start to spring, and you’ve almost certainly rummaged through a box of old stuff that has gone untouched for years. During our current lockdown period we’ve ... read more
Coronavirus: How ESA is responding
With the COVID-19 pandemic causing unprecedented disruption to the sports and entertainment industry, we know that many members of the European sponsorship community will be hurting from the economic downturn caused by Coronavirus. These are tough times for rights holders, sponsors and agencies ... read more
Sports and entertainment: an industry in isolation
Sarah Riggott, Group Marketing Director at CSM, considers how the sport and entertainment industry continues to be a force for good in troubled times. The term ‘in isolation’ is defined as ‘without relation to other people or things; separately.’ It is the antithesis of what our species craves, ... read more
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