Introducing alumni in focus, a new series where we speak to former ESA Diploma students to find out how their careers have progressed since graduating Dip ESA. Izabela Taseski, who participated in the Diploma in 2015 and leads the brand and partnerships team at activewear brand lululemon, is next ... read more
Blogs
Member Spotlight: Sportskred
What’s your name and position within the organisation? I’m Neil Stephens and I’m the Chief Marketing Officer of Sportskred group. I’ve worked in digital media for about 20 years, starting out in search engine marketing, social media and influencer marketing before moving into tech. Give ... read more
It’s our imperfections that make us human – and perfect, with sport psychologist Katie Warriner
At the end of a long year and with the announcement of a widespread Christmas lockdown, it seems like the right time for one last blog of 2020 that reminds us what the incredible yet often unassuming people we live and work alongside are capable of. One such person is Katie Warriner. Katie’s ... read more
Member Spotlight: eToro
What’s your name and position within the organisation? Dylan Holman. Having worked for both leading agencies including Fast Track (now CSM) and in-house brand roles, I’m currently Global Sponsorships, Senior Manager at investment platform eToro. This role has allowed me to develop a ... read more
Winter inspiration, Cool Runnings-style
In March this year as COVID loomed large I started writing blogs. I kept going all the way through ‘Lockdown One’ and, as the outside world tentatively reopened, I paused. Now, as precious daylight hours wane and the cold creeps in, it seems like the perfect moment to round off the year with an ... read more
What the Sponsorship Sentiment Tracker tells us about the sponsorship skills of the future
When the first wave of lockdowns rolled across Europe in March 2020, the path forward for sponsorship was unclear. As festivals, major events, competitions and grassroots sport went into an indefinite hiatus, we at the European Sponsorship Association decided a tool was needed to allow us to take ... read more
The FOUR Key Elements of Social Media Sponsorship
With vaccines starting to appear, and soon available for wide scale adoption, there is a growing sense of optimism that 2021 is not going to be a repeat of the last 12 months, both for us individually but also for sport. With the Tokyo Olympics now only eight months away, and many major competitions ... read more
Supporting Football’s Hidden Game
The 8th of November marked the 25-year anniversary of the landmark Disability Discrimination Act passed in 1995, a civil rights law designed to prevent discrimination against disabled people in relation to employment, provision of goods and services, education and transport – where there had been no ... read more
Member Spotlight: Surrey FA
What’s your name and position within the organisation? Sally Lockyer, Chief Executive Officer, Surrey FA Give us a brief overview of Surrey FA as a company in general and your approach to sponsorship and partnerships specifically? Surrey FA is a charitable organisation, and we are ... read more
Member Spotlight: AIPH – the International Association of Horticultural Producers
What’s your name and position within the organisation? I am Treve Evans, Senior International Relations Manager at AIPH – the International Association of Horticultural Producers. I am responsible for commercial partnerships and Expo development. Give us a brief overview of AIPH as an ... read more
ESA Diploma alumni in focus | Michael Higham, Sevilla FC
Introducing alumni in focus, a new series where we speak to former ESA Diploma students to find out how their careers have progressed since graduating Dip ESA. Michael Higham, who participated in the Diploma in 2016 and leads the sponsorship team at Spanish football powerhouse Sevilla FC, is next ... read more
Member Spotlight: Underdog Sports Marketing
What’s your name and position within the organisation? Ged Colleypriest, founder of Underdog Sports Marketing Give us a brief overview of Underdog and your approach to sponsorship and partnerships specifically? What approach makes your strategy/model unique – what is your ... read more
Bouncing Back from the Brink Part Two: How 2020 Became a Golden Year for Formula 1
From PR disaster and potential financial crisis just six months ago, Formula 1 has bounced back to enjoy one of its strongest seasons in recent history, delivering a golden year for the sport in a Coronavirus-hit 2020. Lizzie Isherwood, Communications Director at ESA member CSM, examines the lessons ... read more
Five key takeaways from ESA’s careers masterclass
ESA’s most recent webinar brought together industry experts from adidas, AEG, f1 Recruitment and Fuse to discuss the state of the sponsorship industry, how the COVID-19 pandemic has affected the sports and entertainment career market and how sponsorship marketers can stay ahead of the curve in a ... read more
Member Spotlight: Ear to the Ground
What’s your name and position within the organisation? Owen Laverty - Director of Fan Intelligence® at Ear to the Ground, a global creative agency working with the likes of New Balance, PlayStation, STATSports, Arsenal, FIFA and Beats by Dre to build campaigns and brands that lead ... read more
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