A View from Cannes by Katie Traxton - ESA Board Director It’s my first time at Cannes Lions. With over a decade’s experience working in the global marketing and sponsorship industry, I hadn’t until today set foot in the Palais des Festivals, on a Cannes yacht, beach or cabana. I’ve now done ... read more
Blogs
Member Spotlight – Silverstone Circuit
What’s your name and position within the organisation? Chris Zachar, Head of Partnerships, Silverstone Circuit You are an iconic sporting venue and brand, and we are delighted to see you join ESA – but what are the main drivers for joining? We have never taken the opportunity to capitalise on ... read more
Member Spotlight – The International Floorball Federation
What’s your name and position within the organisation? My name is Tero Kalsta and I’m the Sales Coordinator at IFF. My job is to secure new main sponsorships for our federation, as well as nurture the existing ones with activation models and by developing new concepts. While doing this I also ... read more
Athletes or Entrepreneurs? When Real Business is Outside the Field
What do you do when your career ends? When we talk about professional athletes, we smile thinking about considering that a stressful job. However, they can encounter several issues every day, such as daily workouts, expectations to sustain, the image to preserve inside and outside the field, the ... read more
Why Football’s Sponsors Hold the Key to the Next Openly Gay Football Player
On May 2nd 1998, Justin Fashanu committed suicide after becoming the first openly gay football player in the country. 20 years on, Greg Double explores why football’s biggest commercial partners can ensure a better future for LGBT+ players and fans. Putting penalty shoot-outs and major ... read more
Member Spotlight – Royal Horticultural Society
What’s your name and position within the organisation? Hi, I'm Giles Mansell and I am the Commercial Partnerships Manager for the Royal Horticultural Society (RHS). We are essentially a rights holder and my role specifically is responsible for seeking partnerships across a broad portfolio of ... read more
Member Spotlight: NF Sport
What’s your name and position within the organisation? Andrea Savi - Business Director of NF Sport How did your organisation come to work with rights holders and brands? We work with athletes, brands and rights holders with a 360˚ approach. We are part of the Northern Fides Group, a ... read more
SportsPro Live 2018
SportsPro Live 2018 The event will take to the stage on 11 – 12 April at the ExCel, London. Those attending will be able to see, meet and network with some of the industry’s leading game-changers and hear how technology will change our roles in sports forever. And we have the most exciting agenda ... read more
Member Spotlight: Digicel
What’s your name and position within the organisation? Greetings from the Caribbean! I’m Ben Bradley, Group Head of Sponsorship at Digicel based in St Lucia. We are a market leading telecommunications and entertainment brand operating in 32 countries across the Caribbean, Central America and South ... read more
Member Spotlight: Sports Systems
What’s your name and position within the organisation? Jim Daigle - Founder and CEO of Sports Systems Tell us a little about Sports Systems We simplify and enhance invitation-only events for many ESA member agencies and their brand clients through our proprietary guest invitation, ... read more
2017 ESA Excellence Awards – The Judges’ Thoughts: Andy Westlake
Ahead of the 2017 ESA Excellence Awards ceremony, taking place on Wednesday 7th February 2018 at the Science Museum, London, we’ve been speaking to a few of the judges about the process and campaign entries. Here's what our ESA Chairman, Andy Westlake has to say: Andy Westlake, Director, Westlake ... read more
2017 ESA Excellence Awards – The Judges’ Thoughts: Mark Knight
Ahead of the 2017 ESA Excellence Awards ceremony, taking place on Wednesday 7th February 2018 at the Science Museum, London, we’ve been speaking to a few of the judges about the process and campaign entries. Here's what judge Mark Knight of MEC Wavemaker has to say: Mark Knight, Group Strategy ... read more
Member Spotlight: Dark Horses
What’s your name and position within the organisation? Simon Dent - Founder and Managing Director of Dark Horse How did the organisation come to work with Rights Holders and Brands? What “bigger picture” did this relationship seek to meet? We initially launched as a creative agency We ... read more
SQN Viewpoint: Opportunity or Threat? – Privacy, GDPR and Marketing
As with many things in life, the answer to this question depends on your perspective. It must be viewed as good news from a consumer perspective, but can the industry embrace these changes as an opportunity? A good proportion of the output from the mini-industry that has appeared in the last year ... read more
2017 ESA Excellence Awards – The Judges’ Thoughts: Jenny Seymour
Ahead of the 2017 ESA Excellence Awards ceremony, taking place on Wednesday 7th February 2018 at the Science Museum, London, we’ve been speaking to a few of the judges about the process and campaign entries. Jenny Seymour, Commercial Manager, British Paralympic Association How are you ... read more
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