byTom Ainscough,Associate Director at ESA member CSM Sport & Entertainment The UK lockdown bit hard in January. A typically melancholic month made all the more oppressive given our confined circumstances. For the cricket fans amongst us, though, the glut of Test matches occurring ... read more
Blogs
Sport is a platform to empower climate action, not camouflage inaction
byAnthony Scammell,Director, Sports + Partnership Marketing at ESA member Hill + Knowlton Strategies I’m going to take my cue from a recent Simon Sinek post which I applauded. Virtually, of course. “The primary ingredient for progress is optimism.” I’ve read a lot about ‘sports ... read more
Member Spotlight: NTT DATA
What is your name and position within the organisation? Laurence Norman, Head of Sports Technology, NTT DATA UK Give us a brief overview of NTT DATA as a company in general and your approach to sponsorship and partnerships specifically NTT DATA is a global systems integrator and ... read more
A Fan-First Philsophy
by ESA Member Bright Partnerships If you are a motorsport fan, you will be counting down the seconds to the beginning of the Formula 1 season. No doubt you will also be binge-watching the new ‘Drive to Survive’ series that just landed on Netflix. Now in its third season, the show has been ... read more
Member Spotlight: SweetSpot Group
What’s your name and position within the organisation? Hugh Roberts, Chief Executive of SweetSpot Group, creators and organisers of the Tour of Britain, the Women’s Tour and Tour Series professional cycling events Give us a brief overview of the Tour of Britain as a rights holder in general ... read more
Member Spotlight: Crunch
What’s your name and position within the organisation? Peter Secchi, Founding Co-Director of Crunch and more recently our COVID-19 inspired offshoot Sport3 Give us a brief overview of Crunch as a rights holder in general and your approach to sponsorship and partnerships ... read more
ESA congratulates first Sponsorship Sales Certificate Class of 2021
The European Sponsorship Association is pleased to announce three graduates from the January 2021 intake of the ESA Sponsorship Sales Certificate. Under the guidance of Course Director, Catherine Hawkins, of Think!Sponsorship, they received Distinction, Commended and Pass grades ... read more
Member Spotlight: Hope&Glory PR
What’s your name and position within the organisation? Seb Dilleyston, Joint-Managing Director of Hope&Glory PR. Give us a brief overview of Hope&Glory PR in general and your approach to sponsorship and partnerships specifically? We are a diverse team of 80 looking after some of ... read more
The sports market in Russia after the pandemic – changes, decisions, projects and collaborations
Russian sports sponsorship market has faced no fewer challenges than the European one. Cancelled competitions, safety measurements, restrictions on the number of stadium visitors... It came as a shock at first. However, this is where new digital solutions and partnerships started to appear. What is ... read more
Member Spotlight – KORE
What’s your name and position within the organisation? Jason Fletcher, CEO of KORE Software. Can you tell us in less than 100 words what your company does? KORE Software is the leader in sports and entertainment business management solutions, with offices in Vancouver, Denver, ... read more
Member Spotlight – Mongoose
What’s your name and position within the organisation? My name is Chris O’Donoghue, CEO of Mongoose Sports & Entertainment. We are a fully integrated sport and entertainment marketing agency with specialisms in PR & Communications, Sponsorship Activation, Commercial Partnerships, ... read more
Pioneering storytelling in 2021
Who would have thought we would be where we are this time last year? So how are people feeling? Well, it’s pretty damn obvious; people are worried about their health, their loved ones and the economy. But in addition to these worries, we have seen seismic shifts in people’s priorities, behaviours ... read more
21 for 2021: sport’s comeback year
This time last year, I penned a preview to what promised to be a most extraordinary year of sport, culminating in these now immortal words: “strap in for another year of exploration, expansion and excitement, as sport continues to push the boundaries, taking us to places we have never been ... read more
The trend evolution: how lockdown changed the sponsorship landscape in 2020
Every year ESA asks its members what they think the top three trends will be for the year ahead. Back at the beginning of 2020, at the turn of a new decade, we asked members what the trends would be to ensure continued growth for the decade ahead. However, with the pandemic hitting in ... read more
Member Spotlight – Sunset+Vine
What’s your name and position within the organisation? I’m Ian Sollors, Head of Branded Content at Sunset+Vine. I’ve been in my current role a little longer than I care to admit, although I started life as a researcher for Clive James at the BBC back in the days when a VHS player was the only ... read more
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