The European Sponsorship Association is pleased to announce three graduates from the June 2021 intake of the ESA Sponsorship Sales Certificate. Under the guidance of Course Director, Catherine Hawkins, of Think!Sponsorship, two Commended grades and one Pass grade were achieved. ... read more
Blogs
Member spotlight: British Paralympic Association
Jenny Seymour Commercial Director Give us a brief overview of the BPA as a company in general and your approach to sponsorship and partnerships specifically. The BPA is the National Paralympic Committee (NPC) for Great Britain and Northern Ireland and it is our responsibility to select, ... read more
How the R&A created a lasting partnership with NTT DATA
By John Espley The R&A is one of the governing bodies of golf worldwide and the organisers of The Open Championship, the world’s oldest international golf championship. Our responsibilities, in cooperation with the USGA, include the regular production and revision of the rules of golf, ... read more
Member Spotlight: London Sport
Tanya RabinDirector of Commercial, Marketing and Communications Hi, my name is Tanya Rabin and I’m London Sport’s Director of Commercial, Marketing and Communications. I oversee our consultancy services and commercial partnerships as well as overseeing our events programme and ensuring the ... read more
Social responsibility and IT drive changing sponsorship landscape
The greater demand from society for influential organisations to be more socially responsible towards their communities and fans has seen gambling lose its status as the most common primary sponsor among team sports in England. Our analysis of the leading 221 football, rugby and cricket teams now ... read more
Member Spotlight: Value of We
What is your name and position within the organisation? Richard Petrich Co-Founder and Managing Director Give us a brief overview of Value of We as an agency in general and your approach to sponsorship and partnerships specifically Value of We is a boutique branded entertainment agency ... read more
Ronaldo Takes Fizz out of Coca-Cola Deal
Tuesday 15th June 2021 was a career-defining day for Cristiano Ronaldo. The Portuguese striker became the top goal scorer in European Championship history with his brace against Hungary. For many though, it was his 10 seconds of action in the pre-event press conference that might well leave the ... read more
From spreadsheets to systems
When an organisation first begins investing in sponsorships, it will most likely track the details in a spreadsheet. It's a ubiquitous and easy way to get started, but it doesn't take long to outgrow. There are just too many details to keep track of: multiple events, media channels, partners, ... read more
Member Spotlight: BLAST
What is your name and position within the organisation? Holly Crook Head of Partnerships Oliver Clarke Head of Brand Partnership Sales Give us a brief overview of BLAST as a company in general and your approach to sponsorship and partnerships specifically BLAST is the world's ... read more
Member Spotlight: ESL Gaming
What is your name and position within the organisation? Rodrigo Samwell Chief Commercial Officer Give us an overview of ESL Gaming as a company in general and your approach to partnerships specifically ESL Gaming is the world’s largest esports company and has a rich history. As part of ... read more
ESA congratulates second Sponsorship Sales Certificate Class of 2021
The European Sponsorship Association is pleased to announce seven graduates from the April 2021 intake of the ESA Sponsorship Sales Certificate. Under the guidance of Course Director, Catherine Hawkins, of Think!Sponsorship, two Commended and five Pass grades were achieved. ... read more
Member Spotlight: Physique Management
What is your name and position within the organisation? Charlie Preston, Partnerships Manager at Physique Management Company Give us an overview of Physique Management as a company in general and your approach to partnerships specifically Physique Management (physique.co.uk ) is the ... read more
Is activating F1 in 2021 the biggest challenge for sponsors yet?
by ESA member Crunch It’s nearly 18 months since the first reported outbreak of coronavirus in Wuhan and, for your average fan, it feels like the world of sport is gradually returning to normal. The FA Cup Final welcomed a trial crowd, the UEFA European Championships and the Olympics are ... read more
The Ocean Race Europe: Flying boats that celebrate diversity, sustainability, and Europe, what’s not to like?
In just over a week, Europe will host the toughest test in team sport and no I’m not talking about the Champions League final. The adrenaline fuelled Ocean Race Europe will set off from Lorient, France over the last weekend in May, ushering in the start of a unique sporting story. I am ... read more
Member Spotlight: MANTA Sail Training Centre
What is your name and position within the organisation? Julia Shaw, Founder of MANTA Sail Training Centre in Vietnam Can you tell us in less than 100 words what your company does? MANTA addresses social-ocean priorities (overfishing, pollution, climate change, also drowning, addiction, ... read more
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