In consultation with members, the European Sponsorship Association (ESA) has submitted a written response to the Irish Government’s Working Group set up to seek evidence and information on ‘Regulating sponsorship by alcohol companies of major sporting events’. Among the issues raised were queries ... read more
ESA News
ESA announces new Board Directors
Four new directors have been appointed to the Board of the European Sponsorship Association (ESA), at the Association’s Annual General Meeting which was held in London yesterday, 3rd June. Nick Fuller of EdComs, Krane Jeffery of Yahoo, Tanya Veingard of Lloyds Banking Group and Andy Westlake of ... read more
Corbis Entertainment Extends its Global Reach with Acquisition of Leading U.K. Sports Marketing Agency WSM Communications
The acquisition brings leading brands, world class events and access to elite talent in all sports to all of Corbis Entertainment’s Global Clients, including its just launched Branded Entertainment Network Corbis Entertainment, a division of Corbis, a Bill Gates company, today announced the ... read more
IMG Study shows social media value
A study released by IMG Consulting has revealed the increasing importance that social media plays in the daily life of football fans, highlighted this week by the England World Cup team announcement, which was instantly relayed across social media long before the official squad announcement at ... read more
ESA Skills Workshop – 22 May: Connected Audience, Commercial Return
ESA’s Knowledge event entitled ‘Connected Audience, Commercial Return' being held in London next week (Thurs 22nd)May will look at how digital audiences can maximise commercial return. The ESA Skills Workshop is being held in partnership with RadiumOne, the programmatic advertising experts whose ... read more
New Ambush Marketing paper launched at ESA Sponsorship Summit
The European Sponsorship Association (ESA) launched a new policy document on ambush marketing at its annual Sponsorship Summit held in London yesterday, 3rd April. The 13-page updated policy paper explores the current sponsorship issues relating to ambush marketing and campaigns that may be ... read more
ESA Sponsorship Summit on Thurs 3 April to debate key issues
This Thursday’s ESA Sponsorship Summit in London will see 150 professionals gathering to discuss and debate the critical issues affecting the industry. The day’s packed programme includes five panel discussions plus two keynote speakers, giving the industry the opportunity to put time aside to have ... read more
UK Sponsorship Awards Winners
Adidas wins Sponsorship Of The Year Trophy as UK Industry Awards celebrates its 20th Anniversary and Lloyds TSB/BOS’s London 2012 Partnership scoops Best Sponsorship of the Last 20 Years Adidas’ Team Messi sponsorship was named Sponsorship Of The Year at the 20th UK Sponsorship Awards, held in ... read more
ESA Summit to explore how Sponsorship can improve its PR
A discussion focusing on how the industry promotes itself currently and how it can improve will form part of the ESA Sponsorship Summit in London on Thursday 3rd April. The session has been arranged following feedback from the industry, which feels it is not very good at telling its own story. A ... read more
ESA Summit: The T-Shaped Career – how best to fulfil your ambitions
A discussion focusing on career opportunities will form a key part of the ESA Sponsorship Summit in London on Thursday 3rd April. The session is aimed at those interested particularly in making sponsorship a career path towards a Board level position. It will explore whether, in career development ... read more
ESA Summit on 3 April to explore a New Sponsorship Model
Does sponsorship have a future in a changing social landscape and could it be threatened with radical decline? This question will be raised and addressed by the second keynote speaker, industry veteran Patrick Nally, CEO of West Nally, at the ESA Sponsorship Summit in London on Thursday 3rd ... read more
What does sponsorship really mean – ESA Summit to explore
Fru Hazlitt, Managing Director of Commercial, Online and Interactive at ITV will tackle the ‘Meaning of Sponsorship’ seen through a media lens as she delivers the keynote address at this year’s ESA Sponsorship Summit in London on the 3rd April. With over 20 years’ experience of the media sector and ... read more
ESA Summit to address how best to Prove the Business Value of Sponsorship
The industry’s must-attend conference taking place in London next month (3 April) will address a core issue concerning practitioners – the need to prove to businesses the value of sponsorship. This challenge was identified at ESA’s Summit last year and in response, the Association has invited a ... read more
Fru Hazlitt and Patrick Nally to lead line-up for ESA Summit
The European Sponsorship Association (ESA) is delighted to announce that ITV’s Fru Hazlitt and industry veteran Patrick Nally will deliver Keynote speeches at the 2014 ESA Sponsorship Summit to be held in London on Thurs 3rd April. This year’s Summit will open with Fru Hazlitt, Managing Director of ... read more
XII Sports Marketing Days 2014 Conference in Warsaw 6-7 March
The 12th edition of Sports Marketing Days will be held at the Polish Olympic Centre in Warsaw on the 6th and 7th of March 2014. The annual conference brings together representatives of the largest companies, clubs and sports organizations, local governments and marketing academics. Sports Marketing ... read more