Global and national brands AG BARR, An Post, Citroën and Jaguar and were among those crowned winners at the prestigious 2014 ESA Excellence Awards held in London this evening, 29th January. Organised by the European Sponsorship Association (ESA), the Awards Ceremony took place at 155 Bishopsgate ... read more
ESA News
ESA Guide to Product Placement II
As part of the European Sponsorship Association’s aims to inspire, educate and raise standards, ESA is pleased to announce that a new 14-page guide on Product Placement is available exclusively to members. The new publication builds on the ESA introductory guide (April 2013) and shows how product ... read more
ESA is recruiting for new Marcomms role
The European Sponsorship Association (ESA) is recruiting a Content and Marcomms Manager to help deliver its exciting and challenging future vision. The successful candidate will have a good understanding of the sponsorship industry and allied marketing disciplines, as well as trends in ... read more
2014 ESA Excellence Awards Shortlist announced
The 2014 ESA Excellence Awards shortlist has been released, following a wealth of entries received from sponsorship professionals across Europe. The organiser, the European Sponsorship Association (ESA), is delighted to report a tremendously high quality of entries have been received with many ... read more
KPN nominated for the ESA Best of Europe Award
Winner of last month’s 2014 SponsorRingen’s Awards will compete against other European 2014 national award winners at the ESA Excellence Awards to be held in London on 29 January, 2015. The winning campaign from KPN will be judged alongside other national campaigns from across Europe including ... read more
Industry applauds ESA 2014 Diploma graduates
The British Academy of Film and Television Arts (BAFTA), London, provided a superb venue for the graduation of the 2014 ESA Diploma students yesterday, 2nd December. 52 students from across the UK and mainland Europe (as well as India and Qatar) passed the course. Of these, nine Irish students ... read more
Applause for first Irish ESA Diploma Graduates
It was a proud evening for the sponsorship industry in Dublin last night when the first Irish ESA Diploma graduates were awarded their certificates by ESA Chairman, Karen Earl. Organised by the European Sponsorship Association (ESA), the diploma is a distance learning part-time course for ... read more
*Call for Applications* European Sponsorship Association Launches Future Leaders Board
Remaining relevant is key for any industry association. In order to ensure that the sponsorship industry remains so, the European Sponsorship Association is launching a new Board to help drive and direct the future of its industry. The ESA Future Leaders Board will be open for all sponsorship ... read more
f1 recruitment continues support of ESA industry award for Professional Development
Members of the European Sponsorship Association (ESA) have been invited to enter the 2014 Professional Development Award to illustrate their company’s commitment to developing best practice through investment in staff training and career development. The Award is being supported by f1 recruitment ... read more
The ESA Excellence Awards – few weeks to entry deadline
With a 5th November deadline, there is still time for sponsorship practitioners to prepare their most successful campaigns for submission into the 2014 ESA Excellence Awards. The 2014 ESA Excellence Awards is a truly European affair with an esteemed panel of judges drawn from Belgium, France, ... read more
It’s time to showcase your best sponsorship campaigns
The 2014 ESA Excellence Awards are officially open with campaign entries from sponsorship professionals across Europe invited from the major €26 billion European sponsorship marketplace. Now in their eighth year, these are the only Awards to recognise excellence within the European sponsorship ... read more
Congratulations to the ESA Diploma Class of 2014
132 candidates have now earned the ESA Diploma over the past three years and ESA wishes to thank its members for their tremendous support and encouragement. The ESA Diploma is truly living up to its mantra of ‘the industry training the industry'. For the 2014 Diploma course, ESA is delighted to ... read more
Your Customer is My Customer: the creation of a genuine partnership model?
As the marketing and sponsorship industry has started to fully embrace the digital era, the emphasis on valuation, justification and activation has shifted away from media metrics to customer-focused metrics. The 'fan' is and has always been sponsorships 'commercial equity' not the media. ESA will ... read more
Gain the leading Sponsorship Qualification
The European Sponsorship Association (ESA) is a membership organisation offering training to the sponsorship industry. Soon to start its fourth year, the ESA Diploma has already gained an estimable reputation and enrolment for the 2015 course is now underway. The distance-learning format, with ... read more
New Belgian Sponsorship Awards announced
One more sign of the growth of sponsorship in Europe is that for the first time Belgium will have its own sponsorship awards. The Belgian Sponsorship Awards will be presented at the Vaudeville Theatre in Brussels on January 15th 2015. From the five category winners, one outstanding entry will be ... read more