132 candidates have now earned the ESA Diploma over the past three years and ESA wishes to thank its members for their tremendous support and encouragement. The ESA Diploma is truly living up to its mantra of ‘the industry training the industry'. For the 2014 Diploma course, ESA is delighted to ... read more
ESA News
Your Customer is My Customer: the creation of a genuine partnership model?
As the marketing and sponsorship industry has started to fully embrace the digital era, the emphasis on valuation, justification and activation has shifted away from media metrics to customer-focused metrics. The 'fan' is and has always been sponsorships 'commercial equity' not the media. ESA will ... read more
Gain the leading Sponsorship Qualification
The European Sponsorship Association (ESA) is a membership organisation offering training to the sponsorship industry. Soon to start its fourth year, the ESA Diploma has already gained an estimable reputation and enrolment for the 2015 course is now underway. The distance-learning format, with ... read more
New Belgian Sponsorship Awards announced
One more sign of the growth of sponsorship in Europe is that for the first time Belgium will have its own sponsorship awards. The Belgian Sponsorship Awards will be presented at the Vaudeville Theatre in Brussels on January 15th 2015. From the five category winners, one outstanding entry will be ... read more
ESA releases 2013 European Sponsorship figures
The European Sponsorship Association (ESA) announced that the annual figure for the size of the European sponsorship industry in 2013 has risen to €26.05 billion, a slight increase on 2012 of 0.7%. The Association reported that 2013 was a good year for many European countries, with the Nordics ... read more
GlobalSportsJobs launches bespoke French language platform
GlobalSportsJobs, a leading specialist digital media and talent platform for the international sports industry, is proud to officially unveil its new dedicated digital platform servicing the French-speaking sports market. An international expansion which began in 2013 with the launch of a German ... read more
Changing consumer behaviours and attitudes to the World Cup
The 2014 FIFA World Cup – the world’s biggest sporting event – is set to become the most mobile and social event ever, thanks to the technological developments that enable fans to interact with the games, footballers and brands in new ways. Research published today, conducted by the Omnicom Media ... read more
ESA responds to Irish consultation on alcohol sponsorship
In consultation with members, the European Sponsorship Association (ESA) has submitted a written response to the Irish Government’s Working Group set up to seek evidence and information on ‘Regulating sponsorship by alcohol companies of major sporting events’. Among the issues raised were queries ... read more
ESA announces new Board Directors
Four new directors have been appointed to the Board of the European Sponsorship Association (ESA), at the Association’s Annual General Meeting which was held in London yesterday, 3rd June. Nick Fuller of EdComs, Krane Jeffery of Yahoo, Tanya Veingard of Lloyds Banking Group and Andy Westlake of ... read more
Corbis Entertainment Extends its Global Reach with Acquisition of Leading U.K. Sports Marketing Agency WSM Communications
The acquisition brings leading brands, world class events and access to elite talent in all sports to all of Corbis Entertainment’s Global Clients, including its just launched Branded Entertainment Network Corbis Entertainment, a division of Corbis, a Bill Gates company, today announced the ... read more
IMG Study shows social media value
A study released by IMG Consulting has revealed the increasing importance that social media plays in the daily life of football fans, highlighted this week by the England World Cup team announcement, which was instantly relayed across social media long before the official squad announcement at ... read more
ESA Skills Workshop – 22 May: Connected Audience, Commercial Return
ESA’s Knowledge event entitled ‘Connected Audience, Commercial Return' being held in London next week (Thurs 22nd)May will look at how digital audiences can maximise commercial return. The ESA Skills Workshop is being held in partnership with RadiumOne, the programmatic advertising experts whose ... read more
New Ambush Marketing paper launched at ESA Sponsorship Summit
The European Sponsorship Association (ESA) launched a new policy document on ambush marketing at its annual Sponsorship Summit held in London yesterday, 3rd April. The 13-page updated policy paper explores the current sponsorship issues relating to ambush marketing and campaigns that may be ... read more
ESA Sponsorship Summit on Thurs 3 April to debate key issues
This Thursday’s ESA Sponsorship Summit in London will see 150 professionals gathering to discuss and debate the critical issues affecting the industry. The day’s packed programme includes five panel discussions plus two keynote speakers, giving the industry the opportunity to put time aside to have ... read more
UK Sponsorship Awards Winners
Adidas wins Sponsorship Of The Year Trophy as UK Industry Awards celebrates its 20th Anniversary and Lloyds TSB/BOS’s London 2012 Partnership scoops Best Sponsorship of the Last 20 Years Adidas’ Team Messi sponsorship was named Sponsorship Of The Year at the 20th UK Sponsorship Awards, held in ... read more