Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our ... read more
Member News
British Swimming welcomes UP&GO as official breakfast sponsor
British Swimming has signed a three-year deal with UP&GO, who will become their Official Breakfast Partner from 18th July 2019. British Swimming, the national governing body for aquatics in the UK, oversees Swimming, Para-Swimming, Diving, Artistic Swimming and Water Polo. Responsible for the ... read more
International Wine & Spirit Competition announces glass manufacturer Encirc as official sponsor
Official sponsor of IWSC Supermarket Wine Buying Team of the Year award, market leader Encirc provides glass container design, manufacturing, bottling and logistics solutions for the UK and Irish food and beverage industries Sponsorship deal brokered by IWSC Agency Reg & Co ... read more
OPPO and FC Barcelona Renew Successful Partnership, Release Limited Edition Club Smartphone
BARCELONA – World-leading smartphone band OPPO announced today its renewed three-year partnership with FC Barcelona, along with the release of a Limited Edition FC Barcelona Reno 10x Zoom Series handset at a launch event at the football club’s Camp Nou stadium in Barcelona. This furthers an ... read more
Race for the Future: Shell Taps Future Thinkers to Showcase Vision for E-mobility
Season 5 of the ABB Formula E Championship saw Shell partner with the Nissan e.dams Formula E team. Through the partnership Shell is developing energy and mobility solutions for electric vehicle drivers of the future. Octagon has developed ‘Race for the Future,’ a campaign born from Shell’s ... read more
PUBG Corporation Appoints Lagardère Sports to Market Commercial Rights
Singapore, 8 July 2019 - Lagardère Sports, a global leader in sports and esports marketing, has been appointed as the exclusive agent to market commercial rights for the PLAYERUNKNOWN’S BATTLEGROUNDS’ (PUBG) 2019 PUBG Nations Cup as well as the 2019 PUBG Global Championship. Following a ... read more
IAEH, ESA and AGES join Host City 2019 as First Strategic Partners
The world’s leading associations representing stakeholders in major sports, business and cultural events have teamed up with Host City Expo & Conference in the event’s first Strategic Partner programme. The International Association of Event Hosts (IAEH), the Association of Global Event ... read more
The Nation’s Biggest Sports Day I Am Team GB to Return
I Am Team GB returns in August, with the support of Toyota and several leading British Olympic athletes, including Laura Kenny, providing opportunities for thousands of people to get active and take part in sporting or recreational activities, as the build-up continues to the Tokyo 2020 Olympic ... read more
ESA Diploma 2020 Enrolment is Now Open
The ESA Diploma is the only academic qualification designed specifically for the needs of the sponsorship industry The European Sponsorship Association (ESA), the membership body that raises standards within the sponsorship profession, has today opened up enrolment for the 2020 ESA ... read more
Sport grabs larger share of increasing leisure time – 22% growth in a decade
LONDON: The average time spent participating in and consuming sport has grown by 22% over the last 10 years – almost double the rate of overall leisure time growth (12%), according to new data analysis by Two Circles. The sports marketing agency found that the number of hours spent by the average ... read more
CAA Sports Acquires Leading International Football Agency, Base
CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), has further solidified its leadership position in the global representation of sports talent with the acquisition of Base Soccer Agency. Established in 1997 by Leon Angel, Base is a full-service ... read more
CoinDeal celebrates Wolverhampton Wanderers sponsorship renewal with launch of innovative free token
CoinDeal, global cryptocurrency exchange, to continue as official sleeve sponsor of Wolverhampton Wanderers for 2019/20 English Premier League season. Exciting new CoinDeal token, CDL, offers a variety of benefits and is available free of charge to 450,000 usersCoinDeal’s rapid growth to extend ... read more
Vitality Launches #WeAreRising Campaign to Celebrate The Vitality Netball World Cup 2019
Vitality, the innovative insurance and investment business, is today launching #WeAreRising, a new campaign which will champion and celebrate the Vitality Netball World Cup 2019, as well as inspire more people to participate in the sport with a pledge to fund grassroots coaches. Created in ... read more
Publicis Sport & Entertainment Extends Global Network
Publicis Sport & Entertainment announces the addition of offices in Turkey, Switzerland and Australia/NZ to its global network. The announcement brings the number of markets in its global network to thirteen. Ben Cronin, Global Head of Publicis Sport & Entertainment said: The agency ... read more
Purplebricks goes Gold with Team GB partnership
The British Olympic Association (BOA) has today announced that the nation’s biggest estate agent, Purplebricks, will be supporting Team GB through to the end of 2020. Purplebricks will be an official partner of Team GB and will be showing its support for the nation’s Olympic athletes by turning ... read more
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