News

Bolt Ventures also joins the investment round Otro Capital, the New York based sports private equity firm has announced it is making a strategic investment in global sports company Two Circles. Bolt Ventures, David Blitzer’s family office, has also invested alongside Charterhouse Capital ... read more

Transformative acquisition enhances comprehensive sports media solutions and digital analytics, generating millions in new revenue for rights holders rEvolution, the global leader in sports marketing, is proud to announce its acquisition of WePlay, a multi-award winning and globally ... read more

Global sports, music and entertainment company, Wasserman, has today launched a new research report which investigates the future of betting brands sponsoring football in Belgium. The report follows the announcement that a broad ban on advertising and sponsorship for betting brands will be ... read more

This summer, BYD brought the Belgian coast to life in partnership with Play Nostalgie, inviting the public to a unique karaoke experience in a car. A BYD was placed on the Nieuwpoort promenade, offering visitors a special opportunity to sit in the car, choose their favorite song, and showcase their ... read more

Sponsorworks launches their ‘Future of Corporate Hospitality Report’ today in order to support the industry with valuable insights that will help businesses navigate the world of corporate hospitality. The report was launched at a dedicated European Sponsorship Association (ESA) panel debate with ... read more

Ear to the Ground, a leading global strategic and creative agency, is excited to announce the launch of the 24/25 Fan Intelligence® Index, an annual report that ranks the world’s top 100 brands by cultural attraction in sports and gaming. The report offers exclusive insights into how brands are ... read more

Manchester City has today announced a new multi-year local partnership with Jacob & Co, a luxury watchmaking company known for their exceptional craftmanship, expertise and creativity. The local partnership will bring together two brands synonymous with fine precision, teamwork and ... read more

West Ham United is proud to announce a partnership with internationally renowned energy drink brand Red Bull.  The multi-year partnership will see the Austrian drinks company become the Official Energy Drink Partner of the Club, helping to fuel elite performance across our men's and women's ... read more

The R&A and global sports marketing agency Two Circles have agreed a new, expanded, long-term relationship, working together to drive growth across ticketing, premium experiences and fan experience propositions at The Open, with planning for The 154th Open at Royal Birkdale in 2026 already well ... read more

Sponsorship and brand partnership agency Reg&Co has announced the signing of Tavo Pets as an official partner to the Kennel Club’s flagship event – Crufts 2025.  Tavo has created the first premium pet protection car seat system. Side impact and crash-test-certified to the highest child ... read more

London Sport is thrilled to announce the extension of its successful partnership with Sid Lee London, a leading full service sports agency. This partnership, which initially aimed to invigorate the charity’s flagship events, Active LDN and the London Sport Awards, has helped London Sport spread ... read more

Les Domaines Vinsmoselle Luxembourg have chosen Wasserman Benelux as their new partner for the flagship brand Poll Fabaire! Renowned for its craftsmanship and the use of the finest local grape varieties, the brand Poll Fabaire from Les Domaines Vinsmoselle Luxembourg represents one of the most ... read more

Global sports company PUMA and Manchester City are proud to unveil the Definitely City kit for the 24/25 season, co-designed by legendary musician and lifelong City fan, Noel Gallagher. Marking the 30th anniversary of Oasis' iconic album Definitely Maybe, the special-edition kit draws inspiration ... read more