KP Snacks, the Official Team Partner of cricket’s new 100-ball competition, The Hundred, have launched their new campaign, Everyone In – an easy-to-use digital platform offering simple, fun ways for families to get active this summer through cricket. The campaign features lots of fun video ... read more
News
Talis deepens relationship with IWSC through renewed sponsorship
The high performing bartop for luxury wines and spirits brands, Talis by Cork Supply, has deepened its relationship with the International Wine and Spirit Competition (IWSC) through a renewal of their sponsorship. Producing premium, high performing bartops for luxury wines and spirits, Talis ... read more
Sponsorship deals in Ireland double in H1 with renewed purpose
The number of new reported sponsorship deals in Ireland doubled in the first half of 2021 versus the same period last year, exceeding the comparable pre-Covid-19 level recorded in 2019 by 8%, according to new research by sponsorship consultants ONSIDE. Despite a cautious return to live sports ... read more
Bitci becomes Crypto Partner of MotoGP™
A three-year agreement sees the Blockchain Tech company become a partner of the MotoGP™ World Championship Dorna Sports is delighted to welcome Bitci.com as an Official Sponsor of the FIM MotoGP™ World Championship. The new three-year agreement begins this season and also includes the title ... read more
Team GB and Salesforce announce long-term partnership
Salesforce, the global leader in CRM, announced today a new, long-term marketing partnership with Team GB, to deliver marketing programs that will bring fans and Team GB closer than ever before. As part of NBCUniversal’s bespoke Olympics partnership, Salesforce also announced that it will ... read more
Election of three new Directors adds diversity to ESA Board
Three new Directors have been elected to the Board of The European Sponsorship Association (ESA) at today’s online AGM. Rebecca Martin of O2 Telefonica, Khadeen O’Donnell of English National Ballet and Daragh Persse of The Brand Fans were elected by ... read more
NTT DATA announces a new personalised data experience for The 149th Open
Today, NTT DATA announced a new personalised data experience for The 149th Open in 2021. Through the use of progressive sports technology and advanced analytics, spectators will have access to a live data stream and a personalised AI-enhanced newsfeed, providing a second screen accompaniment that ... read more
England Athletics and Kukri extend partnership
England Athletics and Kukri have today (24 June) announced a new contract extension that will take their partnership through to 2025. The four-year deal will continue to see the leading sportswear firm design and supply kit to England teams alongside apparel for coaches, staff, and technical ... read more
Brands lead call from sponsorship community to reduce athlete media commitments
The European sponsorship community favours relaxing the media commitment required from professional sportspeople, new research from the European Sponsorship Association (ESA) has found. The findings were revealed in Wave 11 of ESA’s Sponsorship Sentiment Tracker (SST), which also revealed an ... read more
Ryder Cup Europe extends agreement with Club Car for 2023
Ryder Cup Europe and Club Car are delighted to announce that they have agreed to extend their long-running association, which will see the industry leader in small-wheel electric vehicles provide a fleet for Team Europe at the 2023 Ryder Cup in Rome, Italy.Club Car will be an Official Supplier for ... read more
FoodFM announces new & renewed partnerships with Peter’s Yard, Gonzalez Byass, La Marzocco, The IWSC & Virgin Wines
It continues to be an exciting, busy time at FoodFM as we enjoy record audience growth and both renewed and new partnerships with sponsors: Peter’s Yard has renewed its partnership with Jenny Linford’s programme A Slice of Cheese, which has featured guests such as revered figure of the cheese ... read more
Team GB launch ‘Relay’ podcast in partnership with GoDaddy ahead of the Tokyo 2020 Olympic Games
With less than one month to go until the Tokyo 2020 Olympic Games, Team GB have launched a brand new podcast to celebrate their Tokyo-bound Olympians in the build-up to the world’s biggest sporting event. Relay is supported by GoDaddy, the official domain name, website builder and web hosting ... read more
FUBAR Radio announces dating app happn as partner of The Dating Show with Pete Wicks and Cici Coleman
happn, who have sparked thousands of encounters and beautiful love stories through their location based dating app, has been announced as a partner of The Dating Show. The Dating Show is a weekly 60-minute live podcast on FUBAR Radio hosted by TOWIE’s Pete Wicks (1.4 million Instagram ... read more
Toyota and Team GB encourage everyone to ‘Get Up and Get Active’ as I Am Team GB returns
With just one month to go until the start of the Tokyo 2020 Olympic Games, Team GB and presenting partner Toyota are excited to launch I Am Team GB. The ‘Festival of Sport’ will harness the incredible stories of Team GB athletes in Tokyo to inspire men and women, boys and girls across the UK to ... read more
Team England announces ‘Generation 22’ – shining a light on promising talent ahead of Birmingham 2022
Team England has launched its ‘Generation 22’ campaign, which aims to shine a light on athletes currently breaking through as well as the potential stars of next year’s home Commonwealth Games in Birmingham. Reflecting Team England’s values of diversity and inclusivity, the campaign will profile ... read more
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