The British Olympic Association and Randox Health, the United Kingdom’s largest Covid-19 PCR testing provider, today announce they have signed a two-year partnership for Team GB’s Covid-19 testing for the Tokyo 2020 Olympic Games, in 2021 and Beijing 2022 Olympic Winter Games. By agreeing the best ... read more
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McDonald’s puts the fun into football with first ever TV advert for 19-year long grassroots football programme
As football fever sweeps the UK, McDonald’s is putting on over 3,000 free football sessions for kids this summer From Friday 28th May 2021, the first ever advert for McDonald’s Fun Football programme will be seen on TV screens. The advert kicks off the summer wave of McDonald’s Fun Football ... read more
Bicycle NSW Appoints CSM for Spring Cycle
Bicycle NSW has appointed CSM Sport & Entertainment to deliver the iconic Spring Cycle event due to take place on 12th September 2021 in Sydney. The appointment will see global integrated marketing agency, CSM, use its industry expertise to oversee the event delivery for NSW's largest family ... read more
Take part in CSM’s ‘The Future of Experiences’ survey
As social distancing restrictions ease and the UK opens up again, it presents a unique opportunity for brands to reconnect with consumers starved of cultural immersion for the past year. How has living with a global pandemic impacted consumer appetites to engage with real-world experiences? At CSM ... read more
Cazoo partners with European Tour as title sponsor of two UK Swing Tournaments
Wales Open renamed as the Cazoo Open, to be held at the Celtic Manor ResortCazoo Classic replaces the English Open and will be held at the London Golf Club Cazoo, the UK’s leading online car retailer, which makes buying your next car as simple and seamless as purchasing any other product ... read more
England Athletics appoints SB Partnerships to seek inaugural Official Sustainability Partner
Move signals England Athletics’ commitment to put sustainability as a central element of future planningAppointment of SB Partnerships to lead search marks significant milestone for new consultancy, launched only nine months ago England Athletics has appointed the consultancy SB Partnerships ... read more
SweetSpot appoint Miles Rose as Commercial Director
SweetSpot Group, organisers of the Tour of Britain and Women's Tour professional cycle races, are pleased to announce the appointment of Miles Rose as Commercial Director from 1 June. Miles' immediate focus will be to build the commercial partnership family for the Tour of Britain and the Women's ... read more
CSM awarded planet mark certification as part of journey to reduce carbon footprint
Global integrated marketing and brand experience agency CSM Sport & Entertainment joins just a handful of marketing businesses that have been accredited with achieving sustainability certification with Planet Mark. The certification is based on the commitment to continuous improvement in ... read more
Rivertime Boat Trust brings SQN on board
Henley-based communications and sponsorship agency, SQN, has been appointed by charitable organisation, Rivertime Boat Trust, for the provision of retained PR and content support. Founded in 2006, Rivertime Boat Trust provides opportunities for disabled and disadvantaged children and ... read more
Freewheel.co.uk leaders’ jerseys unveiled for 2021 Tour Series
The Tour Series and Freewheel.co.uk have today celebrated the two months to go marker until the start of the 2021 event by unveiling the spectacular leaders’ jerseys for this August’s series. Britain’s leading men’s and women’s teams will battle it out for the right to wear the Freewheel.co.uk ... read more
Yoplait Kids strike gold with Team GB ambassador squad ahead of Tokyo 2020
With just over two months until the Tokyo 2020 Olympic Games, Yoplait Kids – creator of beloved yogurt brands Petits Filous, Frubes and Wildlife – proudly unveiled six Team GB ambassadors to front its ‘Moments of Gold’ campaign, including double Olympic rowing champion Helen Glover MBE and 12 ... read more
Confidence in health of sponsorship industry dips as vaccine rollout continues
A dip in confidence within the European sponsorship marketing community has reflected ongoing challenges in overcoming the COVID-19 pandemic, the latest research from the European Sponsorship Association has found. With some countries currently back in lockdown and vaccine programmes taking ... read more
JUBEL appointed as official après beer of the Tour of Britain and Women’s Tour
Award-winning craft beer brand JUBEL have been appointed as the Official Après Beer of the Tour of Britain, Women’s Tour and Tour Series, Britain’s leading procycling events. JUBEL brew dangerously refreshing craft lager cut with fruit. Their beers pack the refreshment of a fruit cider with the ... read more
Daley and Laugher amongst GB divers heading for Tokyo
Tom Daley and Jack Laugher are named in a phenomenally strong 12-person diving squad heading to the Tokyo 2020 Olympic Games in less than two months’ time. After a terrific performance at the FINA Diving World Cup in the Japanese capital last month – a competition that also doubled up as the ... read more
Pega Becomes Worldwide Supplier for the Ryder Cup
Global sponsorship will showcase how Pega is the right partner for the Ryder Cup, while highlighting the importance of problem solving and teamwork throughout the competition. The Ryder Cup and Pegasystems Inc. (NASDAQ: PEGA), the software company that crushes business complexity, have ... read more
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