News

New Zealand wine brand, Mud House, is the official wine sponsor of The British & Irish Lions. George North joins All Blacks legend, Sean Fitzpatrick, as a Mud House Wines ambassador. Mud House Wines, the official wine sponsor of The British & Irish Lions, today unveiled George North as an ambassador, further cementing their position in rugby. Mud House Wines, the fifth largest New Zealand wine in the UK, already have former New Zealand captain Sean Fitzpatrick as one of their ... read more

Now in it’s fourth year, SNAP Photography Festival is set in the great outdoors of Fforest, Wales, complete with glamping in cabins, yurts and bell tents. It was set up by Laura Babb, who has recently been named one of Rangefinders 30 rising stars, who wanted to build a cohesive creative community, connected by a mutual desire to just “snap.” In addition to the week’s programme of workshops and a host of activities (plus an epic closing party) SNAP invites speakers from the professional ... read more

Boosted by new opportunities such as the Women’s Rugby World Cup and ‘sponsor switching’ on some of Ireland’s larger sponsorship assets, the Irish Sponsorship market is expected to grow by 6% to €173 million in 2017, according to the annual ONSIDE Irish Sponsorship Industry Survey* from sponsorship consultants ONSIDE. Ahead of expectations, 2016 saw the Irish Sponsorship market grow 9% to an estimated €163 million investment, as an unprecedented 3 in 4 sponsors increased investment in ... read more

Golazo Group has announced the full acquisition of VAAV Communication, the specialist sponsorship consultancy. VAAV Communication will continue to operate under the same name with its existing staff. VAAV Communication was created by its founder Andy Hancock to advise and service companies with their strategic and operational sponsorship programmes. Alongside its consultancy offering VAAV Communication also maintains a strong position and activity in tennis and golf. The company will be ... read more

Cooper Tire Europe, the official tyre partner of German Bundesliga team 1. FSV Mainz 05, has been testing the players’ accuracy with a Shoot Out challenge. In this light-hearted video launched today, defenders Daniel Brosinski and Giulio Donati, along with striker Pablo De Blasis, represent the club in this highly competitive set piece specialist tyre test. Watch the 1. FSV Mainz 05 Cooper Tire Shoot Out here: https://youtu.be/ze2LmTOTXd8 Cooper designed a bespoke structure, topped ... read more

-          Rivaldo returns to Barcelona and goes undercover to surprise fans -          FC Barcelona legend joins training session disguised as Betfair competition winner, Roberto Da Silva -          WATCH fans reaction as Rivaldo astonishes players with his magical control On Sunday 15th January Rivaldo appeared at FC Barcelona to surprise a group of superfans who had been selected out of thousands of entrants from around the world as part of Betfair’s #MagicOfBarça ... read more

CSM, a global leader in sport and entertainment, announced today an investment in Visualise, one of the fastest growing virtual reality (VR) agencies in the industry. The investment is a further indication of CSM’s focus on developing in-house capabilities in technology and innovation.  Today’s announcement comes after CSM recently added to its experiential capabilities and services with the acquisition of Curb Media, the award-winning brand experience, technology and innovation ... read more

In June 2017, the first contest among cyborgs named “Cybathletics” will take place in Moscow. The developers and users of hi-tech assistive devices will participate in this event in the largest exhibition space - Expocenter. Cybathletics  is held under the International forum The Integration. Russian company Sponsor Consulting, an ESA member, is the official representative of the competition in work with partners and sponsors. Motorica proposed the idea of this competition. Motorica is a ... read more

The inaugural London 10 Mile running event launched today in the Capital London’s only major 10 mile running event In support of Great Ormond Street Hospital Closed roads experience inside London’s most beautiful Royal Park Family Fun Run and Picnic in the Park alongside the 10 mile event Ambition to be the UK’s most family friendly running event CSM Active, the active lifestyle division of CSM Sport and Entertainment, has launched the London 10 Mile, an exciting new ... read more

Global technology company, Ricoh today has today launched the third video in their Rugby Change Series.  The latest video, Laws, focuses on how changes to rugby laws have affected the game of rugby, the reasoning behind those changes and which have had the greatest impact; forcing teams to re-think and adapt their game strategies. The video also provides deeper insight into the men and women implementing and enforcing those changes; the referees. The modern era has brought with it the ... read more

And the nominees are... Click here for more information. To book your place at the ceremony click here. ... read more

Following the highly successful 2015 inaugural Race the World race, Limelight Sports and BIKE Channel are thrilled to announce the broadcast this month of the epic 26 minute documentary celebrating the 2015 race experience on BIKE Channel from 11-28 January (link to full schedule) Craig Dews, CEO Limelight Sports, commented, "We're incredibly excited to be airing on BIKE Channel, and as the agency of the Active World, Limelight Sports shares the vision to promote cycling, sport and an active ... read more

Happy New Year from CSM To welcome in the New Year, we’re taking a look back at a few highlights of the work we were proud to do on behalf of our clients in 2016. From the Maracanã to the Stade De France. The Yas Marina Circuit to Bristol Motor Speedway. Lords Cricket Ground to Flushing Meadows. The Hazeltine National to Eden Park. It was a memorable year of sport and entertainment. Why not take a quick trip down memory lane? Read Here GET IN TOUCH:  Simon Lamb | Marketing ... read more

Five-year agreement marks a new chapter in the history of Continental Europe’s oldest National Open HNA Open de France becomes the eighth tournament of the Rolex Series Prize fund increased to US$ 7 million in line with other tournaments in the Rolex Series After celebrating its centenary last July, the Open de France will begin a new chapter in its illustrious history when HNA Group, a global Fortune 500 company focused on tourism, logistics and financial services, takes over as title ... read more

2016 was a big year in eSports as numerous major investments were made, non-endemic businesses entered the fray, the industry saw the first signs of aggregation and the attention of wider media was gained, and sustained. 2017 will no doubt be more of the same as the industry continues to gather pace and more is tried, learned and understood about how to monetise this growing interest. 2016 Year in Review: Digital Games and Interactive Media Specialist gaming research company, ... read more

Wickes have already received over 1,500 competition entries following the recent launch of Kit for Kids – a new initiative that offers local communities the chance to win free Mitre team kits. The competition which has seen Wickes – The Official DIY Partner of the EFL – team up with Mitre to support grass roots football, offers junior sides the chance to win the ultimate kit giveaway, with 72 sets of brand new Mitre kit available for the lucky winners and their football team. Along with ... read more

On November, 30 at DoubleTree by Hilton Moscow – Marina (Moscow) Russian Sponsorship Awards ceremony took place. Russian Sponsorship Awards is the first award in the field of sponsorship in Russia. Among the main goals of RSA there are – specification of current status of sponsorship market in Russia, detecting of the most bright and effectively completed projects in different fields of sponsorship, professional assessment and ability of sharing experience, motivation of companies that have ... read more

Boris Becker to play key role in promoting Anakena Wines’ Ambition and Dedication story Multiple Grand Slam winner joins Jamie Murray as an Anakena brand ambassador Latest brand partnership set to improve Anakena’s current market position as the fifth best-selling wine brand from Chile Boris Becker, the six-time Grand Slam winner and former world number one tennis star, has been unveiled as a brand ambassador for Anakena, the new Chilean wine brand in the UK.  Launched just six months ... read more

Betfair, the world’s leading bookmaker, has launched a global campaign to leverage its partnership with FC Barcelona The ‘Magic of Barca’ will tap into the club’s unique style and culture and celebrate moments of magic both on and off the pitch Betfair will work closely with FC Barcelona to run a number of joint marketing initiatives to engage and reward the club’s global fanbase. The campaign aims to build anticipation and excitement in line with Betfair’s ‘Ready?’ brand positioning ... read more

Speed Communications’ specialist sports division and its sister sponsorship agency Mongoose are to join forces from January 2017 to form an enlarged sports and entertainment business under the Mongoose brand.  The merger of the two businesses to create an enlarged specialist agency has been accelerated by the decision of Kate Bosomworth, Managing Partner of Speed Sport, to leave to explore new opportunities in the wider sports arena.  The new agency will operate under the Mongoose brand, to ... read more

Swimathon, the world’s biggest fundraising swim is 30 years old next year! The 2017 event takes place over 3 days from 7th – 9th April.  As registration opens for the 2017 event, the total fundraising amount over the previous 29 years currently stands at a staggering £46 million which has been distributed among 36 different charities. Swimathon began in 1986, the 1986 pilot was a London only initiative, organised by the Guild of London Bath Managers to encourage pools to get more people ... read more

The EGBA and the Austrian Association for Betting and Gambling (OVWG) are pleased to announce that OVWG has joined EGBA as its newest member as per 2 December 2016. Claus Retschitzegger, President of the OVWG said: “OVWG faces many challenges on the Austrian market and joining the EGBA will strengthen our position both in Austria and on EU level. EGBA has been the leading voice for the industry in Europe for many years, and we can now benefit from their vast experience of other European ... read more

Wickes has today announced the launch of Kit for Kids, a community based initiative providing members of the public the opportunity to win free Mitre team kits. Through its partnership with the EFL, Wickes believes support begins at home, so in turn it wants to support to all the local communities that are passionate about football. Wickes has teamed up with Mitre & the EFL to support grassroots football and offer the ultimate kit giveaway for junior sides, with 72 sets of brand new ... read more

The sports industry’s leading digital media and talent acquisition platform joins forces with Trivandi Chanzo ahead of the 2017 5th Asian Indoor and Martial Arts Games. GlobalSportsJobs will partner with major project consultants Trivandi Chanzo ahead of the 5th Asian Indoor and Martial Arts Games to be held in Ashgabat, Turkmenistan. Trivandi Chanzo is the officially appointed Operator for Games Planning and Delivery for the international multi-sport event, which will take place from 17 ... read more

CSM, a global leader in sport and entertainment, has announced today a significant expansion of its experiential capabilities and services with the acquisition of Curb Media, the award-winning brand experience, technology and innovations agency. The acquisition, through CSM’s brand and live experience business, ICON, reflects CSM’s belief in the intrinsic and increasing role that technology and innovation plays in sport and entertainment. Curb creates and activates ground-breaking ... read more

The European Tour is proud to officially announce the Rolex Series, an exciting new alliance of leading tournaments which will strengthen the golf schedule from the 2017 season onwards. The innovative concept — launched today with the European Tour’s longest standing partner, Rolex — is one of the most significant advancements in the Tour’s 44 years and will enhance both the competitive and entertainment experience for members and fans around the world. Keith Pelley, Chief Executive of the ... read more

Fuse Sport + Entertainment, part of Omnicom Media Group UK, has promoted Lou Johnson to Managing Director, EMEA. Lou, the former deputy MD, will report to Philippa Brown, the chief executive of Omnicom Media Group UK. As MD, Lou will lead the continued growth of Fuse Sport + Entertainment both in the UK and across the EMEA region. Since joining Fuse Sport + Entertainment in 2010, Johnson has overseen extraordinary growth, with the UK team growing from 8 to 104. The agency creates impactful ... read more

Hundreds of thousands of passengers, using one of London’s busiest Tube stations, Piccadilly Circus Station, will be able to enjoy a new contemporary artwork entitled BEAUTY < IMMORTALITY by Turner Prize nominated and BAFTA award-winning artists Langlands & Bell, commissioned by London Transport Museum and Art on the Underground in partnership with London-born gift and interiors retailer Bouf.com. The new art installation was inspired by Frank Pick, London Transport’s first Chief ... read more

Betfair has appointed CAA Sports Consulting, a division of leading entertainment and sports agency Creative Artists Agency (CAA), to activate its global partnership with FC Barcelona and flagship horse racing events, the Betfair Chase and Betfair Tingle Creek. The world’s leading Internet betting exchange became an Official Global Partner of FC Barcelona after signing a three-year deal in July this year. CAA Sports Consulting has created an innovative campaign to engage with FC Barcelona’s ... read more

Global sport and entertainment leader CSM continues to strengthen US business through major acquisition CSM, a global leader in sport and entertainment, has announced today it has acquired LeadDog Marketing Group, the award-winning US-based integrated experiential marketing agency. The group’s latest acquisition is a major step in CSM’s North America strategy, while significantly expanding its offering in the region, for both US and international clients and prospects. The deal ... read more

BRITISH & IRISH LIONS FANS GIVEN SNEAK-PEEK OF THE ‘UNTOUCHABLE JERSEY’ CANTERBURY TEASE THE NEW MATCH JERSEY 24 HOURS BEFORE THE OFFICIAL UNVEIL Canterbury today provided a select group of British & Irish Lions fans with a sneak-peek of the new match jersey, bringing it to life as a stunning hologram for the first time in rugby history. To reflect the special nature of the Lions jersey – ‘untouchable’ until players have earned the right to wear it –  Canterbury have created a ... read more

MEC Wavemaker has boosted its senior team with a series of promotions, including Ben Bradley as its new Head of Sports & Entertainment Partnerships. Bradley, previously a Business Director, will now lead Sport and Entertainment partnerships across all clients. Bradley’s appointment is a result of the expansion and growth of MEC Wavemaker’s content led approach in sport and entertainment partnership activation. He reports to MEC Wavemaker Managing Director Matt Davies. MEC Wavemaker ... read more

CSM Strategic, part of CSM Sport & Entertainment, today announced it has formed a strategic partnership with the Institute for Sport Business at Loughborough University London. This new official partnership extends the existing relationship built during a collaboration between Loughborough Sport and CSM Strategic on the development and implementation of the Elite Saudi Athlete Programme, a long term High Performance Strategy for Saudi Arabia. The partnership will strengthen the ... read more

RSM, a leading audit, tax and consulting firm, and the European Tour are collaborating on a new player performance study designed to help golfers at all levels improve their performance. The new academic study, launched today at the British Masters supported by Sports, will be led by Dr Matt Bridge from the School of Sport and Exercise Sciences at the University of Birmingham. It will explore a number of factors with the potential to affect golf performance, including: Time spent at ... read more

Bastion Connect is pleased to announce that Tribal Clash, the biggest team fitness event in Europe, has become a new client of the Farringdon based agency. Celebrating its fourth year, Tribal Clash is a team fitness event onBlackpool Sands beach in Dartmouth, England. In August 2016, 1008athletes and 800 spectators ventured south for a festival of fitness and fun on the pristine beach. The majority of the athletes that participate in the event are CrossFit enthusiasts and they have to ... read more

CSM Sport & Entertainment, a global leader in the business of sport and entertainment, announced today a new active lifestyle business, CSM Active, providing CSM with an entry point and presence in the popular mass participation market, a sector which has significant growth potential. CSM Active is headed up by industry experts, Jon Ridgeon, Mark Whitehead and Richard Relton.  The team’s initial focus is on building a portfolio of owned events, through acquisition and organic development, ... read more

Aviva Community Fund film features Adams’ journey to the top with the support of her amateur club The most successful female boxer in British history has revealed how the family environment and support of her grassroots boxing club was influential in her journey to the top of the sport, as part of a new campaign from Aviva. Nicola Adams MBE has had her fair share of challenges on the road to stardom, but the support she has received along the way from Haringey Police Community Boxing Club ... read more