With just over two months until the Tokyo 2020 Olympic Games, Yoplait Kids – creator of beloved yogurt brands Petits Filous, Frubes and Wildlife – proudly unveiled six Team GB ambassadors to front its ‘Moments of Gold’ campaign, including double Olympic rowing champion Helen Glover MBE and 12 ... read more
News
Confidence in health of sponsorship industry dips as vaccine rollout continues
A dip in confidence within the European sponsorship marketing community has reflected ongoing challenges in overcoming the COVID-19 pandemic, the latest research from the European Sponsorship Association has found. With some countries currently back in lockdown and vaccine programmes taking ... read more
JUBEL appointed as official après beer of the Tour of Britain and Women’s Tour
Award-winning craft beer brand JUBEL have been appointed as the Official Après Beer of the Tour of Britain, Women’s Tour and Tour Series, Britain’s leading procycling events. JUBEL brew dangerously refreshing craft lager cut with fruit. Their beers pack the refreshment of a fruit cider with the ... read more
Daley and Laugher amongst GB divers heading for Tokyo
Tom Daley and Jack Laugher are named in a phenomenally strong 12-person diving squad heading to the Tokyo 2020 Olympic Games in less than two months’ time. After a terrific performance at the FINA Diving World Cup in the Japanese capital last month – a competition that also doubled up as the ... read more
Pega Becomes Worldwide Supplier for the Ryder Cup
Global sponsorship will showcase how Pega is the right partner for the Ryder Cup, while highlighting the importance of problem solving and teamwork throughout the competition. The Ryder Cup and Pegasystems Inc. (NASDAQ: PEGA), the software company that crushes business complexity, have ... read more
The North Face celebrates the right to exploration with new community partnerships
The North Face believe exploration has the power to shape lives, connect communities and create meaningful change. Yet for many communities and individuals, the path to exploration can be a challenging one. We know this needs to change. That’s why this pride month, we’re celebrating all who feel ... read more
Five taekwondo athletes selected to Team GB for Tokyo 2020 Olympic Games
The British Olympic Association (BOA) has today named the five athletes that will represent Team GB in taekwondo at the Tokyo 2020 Olympic Games. Double Olympic champion Jade Jones is named beside returning Olympians Bianca Walkden and Mahama Cho and debutants Bradly Sinden and Lauren ... read more
Manchester uniform firm kits out Team GB as British Olympians unveil official suits for Tokyo Games
Leading uniform company, Simon Jersey, is preparing to provide Team GB with bespoke suits for the Tokyo Olympics. British Olympians, Elinor Barker, Dan Bibby and Mahama Cho, revealed Team GB’s official formalwear for the first time during a launch event at the company’s Manchester headquarters, ... read more
100 days to go until the Tour of Britain marked in Penzance
With 100 days to go until the Tour of Britain 2021 departs from the town, the major refurbishment scheme of Penzance’s Victorian promenade is now complete and ready to welcome spectators for the start of the Tour of Britain 2021. The refurbishment is a key part of Cornwall Council’s ambition ... read more
Dynamic Brands Unveiled as Principal Partners of Racing League’s First Four Teams
Four exciting brands will help to build affinity for Racing League with a youthful, digitally-savvy audiencetalkSPORT, ODDSbible, eToro, and The Goat Agency will each become principal partners of their own Racing League teamsTeams to be managed by racing and sporting personalities, Alan Brazil, ... read more
Road to the Tour of Britain video series launched
The Tour of Britain has today launched the Road to the Tour of Britain, a new, monthly video series that will document how the top domestic riders prepare for the UK’s biggest bike race. The series, which will run monthly between now and the start of the 2021 Tour in Cornwall on Sunday 5 ... read more
Team GB names women’s football squad for the Tokyo 2020 Olympic Games
The British Olympic Association (BOA) has confirmed the selection of 18 football players who will represent Team GB at the Tokyo 2020 Olympic Games. This is only the second time that Team GB have entered a women’s football team since the introduction of the sport to the Olympic programme in ... read more
Racing League Agrees Multi-Platform Partnership with News UK
Racing League, the innovative new horseracing team competition, has today announced a multi-million pound partnership with News UK – the owner of radio station, talkSPORT and publisher of national titles including The Sun, The Times and The Sunday Times, with the collaboration aiming to open up ... read more
CSM teams up with World Sports Photography Awards
Global integrated marketing and brand experience agency, CSM Sport & Entertainment, has teamed up with the World Sports Photography Awards to provide communications support for this year’s competition. This year’s awards, which are the only global awards for sport photography, feature 400 ... read more
Gill Whitehead appointed Independent Non-Executive Director of the British Olympic Association
Leading media and technology executive Gill Whitehead has been appointed as an Independent Non-Executive Director of the British Olympic Association (BOA), starting later this year after the postponed Tokyo 2020 Olympic Games. As an RFU-qualified rugby coach and former England Students rugby ... read more
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