Congratulations to all our 2020 #ESAawards winners!
Sector-focused awards
Arts and Culture Sponsorship
– WINNER: An Post Irish Book Awards
Community Sponsorship
– HIGHLY COMMENDED: Electric Ireland Game Changers
– WINNER: The Match Against Bullying
Gaming Sponsorship
– WINNER: DHL & ESL One – The Rise of EffiBOT
Mass Participation Sponsorship
– WINNER: Darkness into Light proudly supported by Electric Ireland
Media Sponsorship
– WINNER: Strong Roots broadcast sponsors of the Guinness Six Nations tournament on Virgin Media
Music Sponsorship
– WINNER: ibis MUSIC
Purpose-led Sponsorship: 2 sub-categories
Purpose-led Sponsorship (cause)
– HIGHLY COMMENDED: Darkness into Light proudly supported by Electric Ireland
– WINNER: Gillette – Changing the face of men’s health with Movember
Purpose-led Sponsorship (sport)
– HIGHLY COMMENDED: Powering Arsenal FC and Octopus Energy to score joint sustainability goals through a purpose-led partnership
– WINNER: Electric Ireland Game Changers
Sport Sponsorship: 4 sub-categories
Sport Sponsorship < €400k
– HIGHLY COMMENDED: Leinster Rugby and Energia
– WINNER: Electric Ireland Game Changers
Sport Sponsorship €400k – €1M
– HIGHLY COMMENDED: Boots brings glory to women’s football
– WINNER: Paddy Power – Save Our Shirt
Sport Sponsorship €1M – €5M sponsored by SportsPro
– HIGHLY COMMENDED: Vodafone Team Of Us – Everyone In
– WINNER: Marriott Bonvoy and Manchester United
Sport Sponsorship > €5M sponsored by POWA index
– HIGHLY COMMENDED: Cadbury and The Premier League
– WINNER: Rwanda Development Board and Arsenal Partnership
Discipline-focused awards
Best Employee Engagement
– WINNER: Gjensidige Games
Best Newcomer: 2 sub-categories
Best Newcomer (global)
– HIGHLY COMMENDED: PayPal and The FA
– WINNER: Marriott Bonvoy and Manchester United
Best Newcomer (UK & Ireland)
– HIGHLY COMMENDED: Boots brings glory to women’s football
– WINNER: An Post Irish Book Awards
Best Use of Branded Content
– WINNER: Right Guard – You can’t handle the truth
Best Use of Digital Channels
– WINNER: Electric Ireland GAA Higher Education Championships
Best Use of Hospitality
– WINNER: Vodafone Everyone In
Best Use of Insights
– WINNER: Boots brings glory to women’s football
Best Use of PR
– WINNER: Paddy Power – Save Our Shirt
Best Use of Social Media
– WINNER: Littlewoods Ireland #StyleOfPlay – Building Brand Love to Build the Bottom Line
Best Use of Sponsorship across Multiple Markets
– WINNER: Hyundai N – Official Safety Car of WorldSBK
Best Use of Talent
– WINNER: Cadbury FC Ambassador Programme
Game Changer: 2 sub-categories
Game Changer (non-sport)
– HIGHLY COMMENDED: Beyond The Invisible: How Standard Life turned the lens on endometriosis
– NO WINNER
Game Changer (sport)
– WINNER: Paddy Power – Save Our Shirt
Organisation-focused awards
Agency of the Year (Pan-Europe)
– WINNER: WeAreFearless.
Agency of the Year (Single Nation)
– WINNER: MKTG
Rights Holder of the Year
– WINNER: AEG – All Points East
Special Categories
ESA Best of Europe sponsored by SPONSORIUM
– BRONZE WINNER: Slovenia – SPORTO Awards (Marketing Association of Slovenia)
Petrol’s winning service
– SILVER WINNER: Ireland – All Ireland Marketing Awards (Marketing Institute of Ireland)
Aldi Play Rugby
– GOLD WINNER: Denmark – Spot:On Awards (Spot:On Club)
The Sydbank Cup: The 99% Broadcast
ESA Sponsorship of the Year
– WINNER: An Post Irish Book Awards
2020 ESA Awards Shortlist
Sector-focused awards
Arts and Culture Sponsorship
– An Post Irish Book Awards
– Cunard and English National Ballet Dance the Atlantic
– Scottish Ballet and Loganair: A High Flying Partnership
– SEACHTAIN NA GAEILGE LE ENERGIA
– Virgin Media Dublin International Film Festival
Community Sponsorship
– Aviva Ireland – Aviva Soccer Sisters
– Darkness into Light proudly supported by Electric Ireland
– Electric Ireland Game Changers
– SAP Man City Community Heroes – Helping the world run better – by SAP in partnership with Manchester City F.C. and Cityzens Giving
– The Match Against Bullying
– The UEFA Europa League Trophy Tour driven by Kia
– The Visa Great British High Street Spend & Win Competition – part of the Great British High Street Awards 2019
Gaming Sponsorship
– DHL & ESL One – The Rise of EffiBOT
– Gamers have it better with Play #GamersGonnaPlay
Mass Participation Sponsorship
– Darkness into Light proudly supported by Electric Ireland
– Dixons Carphone Race to the Stones 2019
– I Am Team GB – Nation’s Biggest Sports Day Presented by Toyota
Media Sponsorship
– Pearl & Dean Premieres with P&G
– Strong Roots broadcast sponsors of the Guinness Six Nations tournament on Virgin Media
– tombola arcade sponsors I’m a Celebrity
Music Sponsorship
– Carlsberg Danish Quarter x Live Nation UK Music Festival Programme
– ibis MUSIC
Purpose-led Sponsorship: 2 sub-categories
Purpose-led Sponsorship (cause)
– Beyond The Invisible: How Standard Life turned the lens on endometriosis
– Darkness into Light proudly supported by Electric Ireland
– Gillette – Changing the face of men’s health with Movember
– Plogger – The app for sustainability and good health
– Rabobank presents: Brasserie2050
– Smirnoff x Live Nation UK Festival Partnership Programme
– Stanley Black & Decker
Purpose-led Sponsorship (sport)
– 20×20: AIG, Investec, KPMG, Lidl & Three – by Along Came A Spider and presented by The Federation of Irish Sport
– AIG’s #EffortIsEqual Campaign
– Electric Ireland Game Changers
– Powering Arsenal FC and Octopus Energy to score joint sustainability goals through a purpose-led partnership
– SAP Man City Community Heroes – Helping the world run better – by SAP in partnership with Manchester City F.C. and Cityzens Giving
– The Match Against Bullying
– The UEFA Europa League Trophy Tour driven by Kia
Sport Sponsorship: 4 sub-categories
Sport Sponsorship < €400k
– DHL 50 Fastest
– Electric Ireland Game Changers
– Leinster Rugby and Energia
– Lucozade Sport x The FA: #ThreeLionesses
Sport Sponsorship €400k – €1M
– Boots brings glory to women’s football
– Electric Ireland GAA Sponsorship Portfolio
– Paddy Power – Save Our Shirt
– Vitality Roses Partnership
Sport Sponsorship €1M – €5M sponsored by SportsPro
– AIB Backing Club & County #TheToughest
– Indeed x Eintracht Frankfurt
– Marriott Bonvoy and Manchester United
– Mars – #SupportHer
– MÜLLER SPONSORS BRITISH ATHLETICS & ATHLETICS IRELAND
– Vodafone Team Of Us – Everyone In
Sport Sponsorship > €5M sponsored by POWA index
– Cadbury and The Premier League
– Guinness Six Nations 2019
– HSBC partnership with the World Rugby Sevens Series
– OPPO: Be a Shotmaker
– Rwanda Development Board and Arsenal Partnership
Discipline-focused awards
Best Employee Engagement
– AIA Championship
– Gjensidige Games
– HEINEKEN Race to the Tower 2019
– MÜLLER – Happier, Healthier, Müller
Best Newcomer: 2 sub-categories
Best Newcomer (global)
– Guinness Six Nations 2019
– Marriott Bonvoy and Manchester United
– OPPO: Be a Shotmaker
– PayPal and The FA
– The UEFA Europa League Trophy Tour driven by Kia
Best Newcomer (UK & Ireland)
– 20×20: AIG, Investec, KPMG, Lidl & Three – created by Along Came A Spider and presented by The Federation of Irish Sport
– An Post Irish Book Awards
– Boots brings glory to women’s football
– Strong Roots broadcast sponsors of the Guinness Six Nations tournament on Virgin Media
Best Use of Branded Content
– Etihad Airways Freestyle World Tour
– Nationwide Building Society #TogetherAgainstHate
– PayPal and The FA
– Pearl & Dean Premieres with P&G
– Right Guard – You can’t handle the truth
Best Use of Digital Channels
– Dixons Carphone Step to the Stones 2019
– Electric Ireland GAA Higher Education Championships
Best Use of Hospitality
– Expedia Group – Destination:Football
– Vodafone Everyone In
Best Use of Insights
– Boots brings glory to women’s football
– ENERGIA AIL
– Jaguar Racing – Balancing Actionable Insights to Meet Business Objectives as Both a Sponsor & Rights Holder
Best Use of PR
– AIB Backing Club & County #TheToughest
– November pain for the All Blacks in Dublin but not for their sponsor AIG
– Paddy Power – Save Our Shirt
– Romario | Energiedirect.nl
– Vodafone ‘Ireland’s Ball’
Best Use of Social Media
– AIB Backing Club & County #TheToughest
– Littlewoods Ireland #StyleOfPlay – Building Brand Love to Build the Bottom Line
Best Use of Sponsorship across Multiple Markets
– Hyundai N – Official Safety Car of WorldSBK
– SAP Man City Community Heroes – Helping the world run better – by SAP in partnership with Manchester City F.C. and Cityzens Giving
Best Use of Talent
– Cadbury FC Ambassador Programme
– Guinness Rugby, BOD & Tana: Kicking Speargate into Touch
– Littlewoods Ireland Style Of Play
– MÜLLER X MÜLLER ATHLETIC SQUAD
– Turn The O2 into The O3
– Wix, Manchester City and COPA90 – Pep Talks
Game Changer: 2 sub-categories
Game Changer (non-sport)
– Beyond The Invisible: How Standard Life turned the lens on endometriosis
– DHL & ESL One – The Rise of EffiBOT
– EE and BAFTA – The World’s First 5G Powered AI Stylist.
– Rabobank presents: Brasserie2050
– Virgin Media Dublin International Film Festival
Game Changer (sport)
– 20×20: AIG, Investec, KPMG, Lidl & Three – created by Along Came A Spider and presented by The Federation of Irish Sport
– 120 Messages from 120 fans for the 120th Jubilee
– Guinness – Union Cup Dublin
– OPPO: Be a Shotmaker
– Paddy Power – Save Our Shirt
– Vodafone Team Of Us – Everyone In
Organisation-focused awards
Agency of the Year (Pan-Europe)
– AEG Global Partnerships
– Bright Partnerships
– Nielsen Sports
– Octagon
– WeAreFearless.
Agency of the Year (Single Nation)
– Core Sponsorship
– MKTG
– Verve Live Agency
Rights Holder of the Year
– AEG – All Points East
– Arsenal Football Club
– Live Nation – Power of Live
Special Categories (announced at ceremony)
ESA Best of Europe sponsored by SPONSORIUM
– Bronze
– Silver
– Gold
ESA Sponsorship of the Year
See previous years’ winners here
The 2020 ESA Awards ceremony photobooth was provided by:
Showtime Photo Booth, London’s exclusive photo booth hire company. They provide a range of photo booths, including GIF photo booths across the capital for corporate events, weddings and private parties. With focus on service and execution, it’s a service that’s well known across the event circuit.
