What’s your name and position within the organisation? Robin Fenwick – CEO, Right Formula How has Right Formula grown in the 10 years since you opened for business? When we first began, I felt that specialising specifically in Formula 1 was important until our brand had generated the ... read more
Blogs
ESA Sponsorship Sales Certificate Course Highlights and Key Takeaways
ESA Sponsorship Sales Certificate Course Director, Cat Hawkins provides us with some course highlights and key takeaways. What are the course highlights? It’s always a pleasure to see the progress students make from the first session to the final assessment – generally there is a more confident ... read more
SponsorLive 2019: The European Sponsorship Association Summit – key takeaways
By Sophie Morris, ESA Board Director and Director of Millharbour Marketing SponsorLive: The European Sponsorship Association Summit took place 28 - 29 March 2019. Now in its fifth year, SponsorLive partnered with ESA to create Europe’s must-attend sponsorship conference. In my role of ... read more
Member Spotlight: FleishmanHillard Fishburn
What’s your name and position within the organisation? Chris Gratton – Head of Sport and Entertainment, UK My role is really two-fold – I lead our Sport and Entertainment offering as part of the Brand Marketing practice here in the U.K., so am responsible for driving our client delivery and ... read more
5 Key Takeaways – Why CAN’T Really is the Worst Four Letter Word
January 2019 saw ESA's Brunchtime event presented by Founder and CEO of The Marketing Academy, Sherilyn Shackell with an engaging overview of Lessons in Life and Leadership. 5 Key Takeaways: 1We all have a ‘Mildred’ - our inner voice that tries to protect us from getting hurt. It’s the voice ... read more
Member Spotlight: GLORY Kickboxing
What’s your name and position within the organisation? Lothar Rentschler, Senior Marketing & Sales Director EMEA What are the main drivers for joining ESA? Having held a board position within the German Sponsoring Association (FASPO) many years ago and now being a part of GLORY Kickboxing, it ... read more
SportsPro Live – where technology meets business
70 speakers, 30 sessions, 650 attendees and five new forums focusing on the future and impact of technology in sports business. Announcing an unrivalled line-up of industry pioneers and sports specialists at the top of their field, all ... read more
ESA is 30!
In 2006, the European sponsorship industry was worth €9.5 billion. Today it is worth €27.7 billion. So what’s changed and what does ESA now do to ‘inspire, unite and grow the sponsorship industry’ on behalf of our brand, agency, rights holder and advisory members? Underpinning our work is a ... read more
2019 ESA Awards – Judges’ Views
Ahead of the 2019 ESA Awards ceremony, taking place on Thursday 28th February 2019 at Café de Paris, London, we’re speaking to the judges about the process and campaign entries. ESA Awards Judge, Patrick Murphy, Director of Atomic Sport: Visit ESA Awards for further details on the European ... read more
Member Spotlight: Mallory Group
What’s your name and position within the organisation? Emily Caroe, Director of Mallory Group. I set up Mallory Group in October 2016 with my former client at Jaguar Land Rover, James Toller. Jimmy and I felt there was a gap in the agency market for a small, hungry agency that has understanding of ... read more
Member Spotlight: Ascot Racecourse
What’s your name and position within the organisation? I’m Matt Powell, Sponsorship Account and Sales Manager for Ascot Racecourse. We are an independent racecourse, most famous for Royal Ascot, which is held every June. Last year we welcomed over 600,000 people through the gates over our 26 ... read more
Brand Engagement with esports ESA Breakfast event summary
by Sophie Morris - ESA Board Director | Millharbour Marketing The Good, the Bad and the Ugly were exposed at the November 2018 ESA Breakfast event, where ESA member, Mark Reed of Heaven Media presented an overview of the esports market and case study examples of both good and not-so-good ... read more
It’s a First for Sponsorship in The Apprentice, but I hope it’s not the last
by Jackie Fast, ESA Board Director In fourteen seasons of The Apprentice, never once has a candidate come from a sponsorship background – until now. With over 8.5m viewers tuning into the popular show each week, sponsorship is slowly infiltrating the homes of Britain, and, as an ESA Board ... read more
Exciting new partnership between ESA and Cannes Lions sees ESA host Round Table to discuss Creativity in Sport
Cannes Lions International Festival of Creativity is partnering with ESA, as we continue to raise standards and celebrate creativity across the industry. As part of this exciting new partnership, ESA is supporting Cannes Lions' newly announced Entertainment Lions for Sport awards, encouraging ESA ... read more
How sports rightsholders and brands have helped to inspire oceanic preservation movement
Brownie points if you spotted the news in Philip Hammond’s Autumn budget that there will be a new tax on the manufacture and import of plastic packaging that contains less than 30% recycled plastic. The news was dominated by Hammond's statement that single-use waste is “convenient for consumers, but ... read more
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