Ahead of our next two-day ESA Leaders Programme starting in September, we speak to Course Leader, Russell Soden, from course partner Russell Soden Consulting. Course highlights Understanding the role of the leader in the world of sponsorship and developing the skills and strategies to build ... read more
Blogs
Three Lionesses on a shirt – why the brands are dreaming
5 reasons for sponsors to stay tuned to the Women’s game, post WWC19 Ultimately, the Lionesses' amazing world cup adventure unfolded in a very familiar way, with a red card and a missed penalty to rue. The scriptwriter even threw in a headbanded tormenter. This time the name was Morgan, not ... read more
How cricket crossed societal boundaries
An extraordinary final has opened a gateway to a new, dissimilar and burgeoning audience It is rare, which is what makes it so special, but just occasionally the extraordinary nature of an event allows it to cross societal boundaries; through age, race, religion, gender and background, into the ... read more
Member Spotlight: Wasserman
What’s your name and position within the organisation? Ben Treadaway, Vice President EMEA at Wasserman. What are the main areas of focus for your business? Wasserman was founded in 2002, and, back then, our roots were in sports. We’ve evolved considerably since then; now, we’re a ... read more
F1 Myth Busting: Is F1 an old man’s sport?
by ESA Member, CSM Sport and Entertainment It’s March 2018, Melbourne. The then four-time Formula One (F1) World Champion Lewis Hamilton causes controversy ahead of the season-opening Australian Grand Prix by posting a video on social media of a steady stream of old, white, male fans walking in ... read more
Member Spotlight: caytoo
What’s your name and position within the organisation? Jeremy Thompson; I’m CEO and one of the founders of caytoo. Can you tell us in less than 100 words what your company does? We connect rights holders and brands using data and intelligence; our unique approach ensures that we create ... read more
Driving change in women’s football
Please click here for the full article by ESA member Sian Kilgour, of Cirkle Partnerships ... read more
F1 Myth Busting: Does F1 Conflict with the Sustainability Agenda?
by ESA Member, CSM Sport and Entertainment Formula 1 (F1) is often cited by its critics as a sport which conflicts with the ambition of a more sustainable future. However, if you look beyond the simple statements and predictable headlines, you’ll find this argument isn’t as straightforward as ... read more
Member Spotlight: The SSE Hydro
What’s your name and position within the organisation? Fiona Crichton: Head of Partnerships The SSE Hydro, Glasgow How did SEC come to work with Rights Holders and Brands? What ‘bigger picture’ did this relationship seek to meet? Our Live Entertainment venue opened in September 2013. It ... read more
F1 Myth Busting: Beyond Branding
Is sponsorship simply logos and champagne? by ESA Member, CSM Sport and Entertainment As a kid, I grew up watching cars race. Inside, I had posters on my wall. Outside, I’d watch them roll around the streets of Monaco. Boasting big brand logos, gleaming in the sunshine, speeding around a ... read more
Member Spotlight: rEvolution
What’s your name and position within the organisation? Merrick Haydon, Managing Director, rEvolution, London I co-founded Revolution Sports in 2015, with my late business partner and close friend Rod Kohler. Rod sadly died from Pancreatic Cancer in February 2018, having played a key role in ... read more
F1 Myth Busting: Is sponsorship too expensive?
by ESA Member, CSM Sport and Entertainment. What if we told you that the exclusive world of F1 team sponsorship is a little more inclusive and accessible than you might imagine. That over the past 15 years, the cost of entry to the F1 paddock has edged steadily closer within reach. Head ... read more
Our Correspondent from Cannes 2019
By ESA Board Director, Katie Traxton Missed out on Cannes Lions this year? Here are ESA's top takeaways in 60 seconds: Friday 21 June 2019 - Taking pride in our partnerships It’s our last day in Cannes, which comes with a tinge of sadness, but also triumph over the new creative ... read more
Member Spotlight: RedPeg
What’s your name and position within the organisation? Fredda Hurwitz – Chief Strategy and Marketing Officer, RedPeg How did RedPeg come to work with Rights Holders and Brands? What ‘bigger picture’ did this relationship seek to meet? It’s important to first understand our history before ... read more
5 Things a Brand Looks For in a Rights Proposal
by Stuart Wareman - ESA Board Director and Director of Partnerships & Strategic Alliances, Europe, for Marriott International Brands receive proposals from rights holders constantly and most never see it past the first inbox. How do rights holders cut through and be more efficient in their ... read more
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