Confidence among the European sponsorship marketing community has risen sharply, new research from the European Sponsorship Association has found. The eighth edition of the ESA Sponsorship ... read more
ESA Press Releases
European sponsorship industry’s most memorable campaigns revealed at first-ever ESA Awards virtual ceremony
The European Sponsorship Association revealed the winners of the 2021 ESA Awards over two nights this week, marking the culmination of the most significant ESA Awards in the prize’s 14-year ... read more
Sponsorship industry confidence takes a winter hit, ESA Sponsorship Sentiment Tracker finds
Tuesday 2 February, 2021 Confidence about the overall health of the European sponsorship industry has taken a dip in the latest ESA Sponsorship Sentiment Tracker, as a third COVID-19 wave continues ... read more
ESA is recruiting – Marcomms & Events Manager
ESA is recruiting a Marketing Communications & Events Manager to help us to continue to deliver our strategic vision of uniting, inspiring and growing the sponsorship industry in Europe. The ... read more
European Sponsorship Association reveals 2021 ESA Awards shortlist and announces virtual ceremony
The European Sponsorship Association is thrilled to reveal the nominees for the 2021 ESA Awards, the most coveted prizes in sponsorship. After a record number of entries, a judging panel full of ... read more
Confidence hits new heights as European sponsorship industry sees light at the end of the tunnel
The European sponsorship industry has demonstrated the clearest signs yet of an imminent recovery, according to a continent-wide survey of senior industry leaders conducted by the European Sponsorship ... read more
European Sponsorship Association partners with DataPOWA for 2021 ESA Awards
The European Sponsorship Association (ESA) is pleased to announce that leading sports marketing and data analytics business, DataPOWA, has partnered with the 2021 ESA Awards. As part of the ... read more
Confidence levels remain steady across Europe as brands and rights holders come to terms with ‘new normal’
Brands continue to be the most confident, while positivity amongst agencies has bounced backCOVID-19 pandemic spurs all parts of the sponsorship industry to do more to measure and evaluate ... read more
ESA congratulates largest ever ESA Diploma class
The European Sponsorship Association is delighted to announce the successful completion of the largest ever ESA Diploma class. A total of 76 students from the January 2020 intake of the ESA Diploma ... read more
ESA announces 2021 ESA Awards judging panels
The European Sponsorship Association is thrilled to reveal the judging panels for the 2021 ESA Awards, the most prestigious sponsorship prizes in Europe. The panels are a who’s-who of the European ... read more
Sponsorship industry confidence dips, but rights holders and brands still positive, ESA survey finds
Confidence amongst sponsorship industry professionals has fallen slightly in the European Sponsorship Association’s continent-wide survey, but rights holders are feeling more confident than ... read more
European Sponsorship Association launches tenth edition of the ESA Diploma – enrolment now open!
The European Sponsorship Association, the membership body that aims to inspire, unite and grow the sponsorship industry, has launched the 2021 ESA Diploma. Enrolment is now open for the ESA ... read more
European Sponsorship Association celebrates latest ESA Sponsorship Sales Certificate graduating class
The European Sponsorship Association is pleased to announce the conclusion of another successful ESA Sponsorship Sales Certificate course. 13 students successfully graduated from the June intake of ... read more
European Sponsorship Association launches 2021 ESA Awards
The ESA Awards will return in 2021 with new categories and a streamlined format to celebrate the best of the sponsorship industry despite unprecedented challenges. The prestigious #ESAawards is ... read more
European sponsorship community takes biggest step forward yet on road to recovery
European Sponsorship Association's Sentiment Tracker finds sharp rise in confidence across both the United Kingdom and continental Europe in third wave of industry-wide survey The fourth wave ... read more
European sponsorship industry cautiously optimistic about recovery, ESA Sponsorship Sentiment Tracker finds
Confidence rebounds across the sponsorship industry, with positive sentiment more widespread on the continent, as European sport and entertainment starts long road to recovery The European ... read more
ESA congratulates the latest Sponsorship Sales Certificate Class of 2020
The European Sponsorship Association is pleased to announce that nine students have successfully graduated from the April 2020 intake of the ESA Sponsorship Sales Certificate. Under the guidance of ... read more
ESA Diploma returns in June 2020 due to industry demand
After unprecedented interest from the sponsorship community, ESA is pleased to announce the launch of the first ever mid-season ESA Diploma starting in June 2020. This initiative is being offered ... read more
European Sponsorship Association’s Sponsorship Sentiment Tracker reveals confidence in long-term health of sponsorship industry
First results from new ESA research find that majority of sponsors are changing their approaches during lockdown but plan to honour contracts going forward. Wednesday 29 April, 2020 The ... read more
European sponsorship continues steady growth in latest ESA Sponsorship Market Overview
Europe’s total sponsorship by volume rose 1.9% last year, to a record €30.69 billion, new research from the European Sponsorship Association and Nielsen Sports has revealed. The 2020 ESA ... read more
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