ESA News

Four new Directors were elected to the Board of The European Sponsorship Association (ESA) at yesterday afternoon’s AGM in London. Antony Douglass (Specsavers), James Goode (IMG), Heli Kemppainen (Neste) and Martin Prendergast (Martin Prendergast Communications) were elected by their fellow ESA ... read more

A study supported by the European Sponsorship Association (ESA) has found fresh evidence of the growing importance of companies engaged in sponsorship being committed to environmental sustainability. The research project, undertaken as part of a thesis by Loughborough University London student ... read more

Sponsorship across Europe continued its post-pandemic recovery in 2022 as the sport sector achieved a record high, according to research from the European Sponsorship Association and Nielsen Sports. The 2023 ESA Sponsorship Market Overview found that the total value of Europe’s sponsorship market ... read more

A record attendance of more than 450 professionals gathered in London to celebrate the best of European sponsorship at the 15th annual ESA Awards ceremony. A wide range of organisations earned recognition for outstanding work in sponsorship across the past 18 months, passing a rigorous judging ... read more

The European Sponsorship Association (ESA) is delighted to announce the inaugural recipients of the ESA Fellowship. On the day of the 2023 ESA Awards ceremony, celebrations started early for Delphine Baise, Catherine Hawkins, Peter Raymond and Paul Samuels after their recognition as the inaugural ... read more

DataPOWA will play a prominent role as Event Partner of the 2023 ESA Awards after renewing its partnership with the European Sponsorship Association (ESA). Europe’s most prestigious sponsorship awards ceremony will take place on 9 March in London with the support of DataPOWA, the leading ... read more

To celebrate its 35th anniversary in 2023, the European Sponsorship Association (ESA) is launching a new honour – the ESA Fellowship. Nominations opened today as ESA began the process of recognising long-serving leaders who have made an outstanding contribution to the sponsorship industry. ... read more

Companies selling sponsorship rights have been challenged to do more to protect themselves from partnerships that could damage their reputation or their finances. More than nine in 10 respondents (91%) in the latest ESA Sponsorship Sentiment Tracker (SST) answered yes to the question: ‘Should ... read more

Brands, rights holders and agencies from across Europe are in the running for recognition in Europe’s most prestigious sponsorship awards. The 2023 ESA Awards ceremony in London on Thursday 9 March will provide a panoramic view of the sponsorship industry and demonstrate the power of partnerships ... read more

The ESA Sponsorship Sentiment Tracker (SST) has revealed that confidence in the health of the industry is at its highest level since the COVID-19 pandemic, peaking at 7.5 out of 10 in Wave 15 (see below). But the survey also revealed extensive concerns about the cost-of-living crisis. The SST is ... read more

The European Sponsorship Association is extremely proud to announce the results of the 2022 ESA Diploma. Another 51 successful students have joined the ranks of nearly 600 contemporaries who have achieved the industry’s premier qualification since 2012. The class was led by Faisal Samarrae, an ... read more

The European Sponsorship Association (ESA) is delighted to announce the launch of the 2023 ESA Diploma, which will begin its 12th year as the industry’s premier and most prized qualification in January. Enrolment is now open and all candidates wishing to qualify for a significant discount on ... read more

After the glittering ceremony of 2022, the ESA Awards will return in 2023 with a goal of being bigger and more inclusive than ever. The European Sponsorship Association (ESA) turns 35 next year and the 2023 ESA Awards in London on Thursday 9 March will be a truly universal celebration of the best ... read more

Sponsorship and communications agency SQN has been named partner of the inaugural European Sponsorship Association (ESA) Diploma Alumni Society symposium, taking place in London on Wednesday 29 June. The event ‘Sponsor like you give a damn – Is it time to create a new marketing model?’ will put ... read more

The European sponsorship market recovered in 2021 after a lean 2020 which saw it declining by 23%, shrinking for the first time in almost a decade. Whilst not returning to pre-COVID-19 levels, there have been welcome shoots of recovery in the market, with European countries having successfully ... read more