ESA News

The latest results of the ESA Sponsorship Sentiment Tracker (SST) showed a minimal rise in confidence in the health of the industry, returning to Wave 12’s score of 7.5 out of 10 in Wave 14 (see below). Rights holders were unusually the most optimistic, with their level of confidence rising from ... read more

Europe’s best sponsorship campaigns celebrated at gala ESA Awards ceremony The great and the good from Europe’s sponsorship industry gathered in Central London last night at the 15th annual ESA Awards ceremony, to recognise the best sponsorship campaigns of 2020/21.  More than 350 ... read more

The latest results of ESA’s Sponsorship Sentiment Tracker (SST) showed sustained confidence within the sponsorship community, reaching an average score of 7.4 out of 10, just 0.1 points down on previous Wave 12. Similar to previous waves, brands appear to be the most positive, with no change ... read more

After a virtual ceremony in 2021, the ESA Awards will return to London in March 2022. The ceremony will take place at The Brewery venue on Thursday 10 March (7pm). Tables and individual tickets are now on sale with an early bird offer (saving £300 per table) available until Friday 7 ... read more

Organisations from 10 countries are in the running for recognition in Europe’s most prestigious sponsorship awards – scheduled for a return to London in 2022. The 2022 ESA Awards will showcase a wide panorama of the sponsorship industry and demonstrate how brands, rights holders, agencies and ... read more

Applications are open for the first-ever ESA Diploma scholarship – a key part of the European Sponsorship Association’s commitment to cultivating diversity within the sponsorship industry. The scholarship – which will give the successful candidate free access to the industry’s most coveted ... read more

DataPOWA has renewed its partnership with the European Sponsorship Association (ESA) and is unveiled today as Event Partner of the 2022 ESA Awards. Europe’s most prestigious sponsorship awards ceremony returns to London early next year and DataPOWA, the leading sports marketing and data analytics ... read more

The latest results of the ESA Sponsorship Sentiment Tracker (SST) showed record highs, with confidence in the health of the industry peaking at 7.5 out of 10 in Wave 12 (see above). Sustainability shone through as a key topic for participants, especially those representing brands. Around ... read more

The European Sponsorship Association is delighted to announce the results of the 2021 ESA Diploma, its largest-ever and most international intake, with candidates from 14 different countries (including 12 from South Africa and 11 from Ireland). A total of 87 students from the Class of ‘21 have ... read more

The European Sponsorship Association, the membership body that aims to inspire, unite and grow a welcoming and diverse sponsorship industry, is delighted to announce the next ESA Diploma course commencing in January 2022. This marks the start of the Diploma’s second decade, having qualified ... read more

The European Sponsorship Association is thrilled to reveal the judging panels for the 2022 ESA Awards, the most prestigious sponsorship prizes in Europe. The panels are a who’s-who of the European sponsorship industry, featuring thought leaders and sponsorship experts from major rights holders, ... read more

After a record-breaking entry in 2021, the 2022 ESA Awards offers another chance to celebrate the best of the sponsorship industry in the face of adversity. The prestigious #ESAawards will again be organised by the European Sponsorship Association, whose mission is to inspire, unite and grow a ... read more

The European Sponsorship Association is an elected trade body representing the interests of its members – our goal is to inspire, unite and grow a welcoming and diverse sponsorship industry. ESA focuses on growing talent and sustaining a future through education, thought leadership and debate. ... read more

Three new Directors have been elected to the Board of The European Sponsorship Association (ESA) at today’s online AGM. Rebecca Martin of O2 Telefonica, Khadeen O’Donnell of English National Ballet and Daragh Persse of The Brand Fans were elected by ... read more

The European sponsorship community favours relaxing the media commitment required from professional sportspeople, new research from the European Sponsorship Association (ESA) has found. The findings were revealed in Wave 11 of ESA’s Sponsorship Sentiment Tracker (SST), which also revealed an ... read more