Applications are open for the first-ever ESA Diploma scholarship – a key part of the European Sponsorship Association’s commitment to cultivating diversity within the sponsorship industry. The scholarship – which will give the successful candidate free access to the industry’s most coveted ... read more
ESA News
European Sponsorship Association unveils DataPOWA as Event Partner for 2022 ESA Awards
DataPOWA has renewed its partnership with the European Sponsorship Association (ESA) and is unveiled today as Event Partner of the 2022 ESA Awards. Europe’s most prestigious sponsorship awards ceremony returns to London early next year and DataPOWA, the leading sports marketing and data analytics ... read more
Brand demands for sustainability credentials dramatically outstrip rights holder and agency priorities
The latest results of the ESA Sponsorship Sentiment Tracker (SST) showed record highs, with confidence in the health of the industry peaking at 7.5 out of 10 in Wave 12 (see above). Sustainability shone through as a key topic for participants, especially those representing brands. Around ... read more
Congratulations to the very successful ESA Diploma Class of ‘21
The European Sponsorship Association is delighted to announce the results of the 2021 ESA Diploma, its largest-ever and most international intake, with candidates from 14 different countries (including 12 from South Africa and 11 from Ireland). A total of 87 students from the Class of ‘21 have ... read more
A New Decade for the ESA Diploma – Enrolment for the Class of ‘22 now Open!
The European Sponsorship Association, the membership body that aims to inspire, unite and grow a welcoming and diverse sponsorship industry, is delighted to announce the next ESA Diploma course commencing in January 2022. This marks the start of the Diploma’s second decade, having qualified ... read more
ESA announces 2022 ESA Awards judging panels
The European Sponsorship Association is thrilled to reveal the judging panels for the 2022 ESA Awards, the most prestigious sponsorship prizes in Europe. The panels are a who’s-who of the European sponsorship industry, featuring thought leaders and sponsorship experts from major rights holders, ... read more
European Sponsorship Association launches 2022 ESA Awards
After a record-breaking entry in 2021, the 2022 ESA Awards offers another chance to celebrate the best of the sponsorship industry in the face of adversity. The prestigious #ESAawards will again be organised by the European Sponsorship Association, whose mission is to inspire, unite and grow a ... read more
ESA is recruiting – Membership Manager (part-time/ flexible)
The European Sponsorship Association is an elected trade body representing the interests of its members – our goal is to inspire, unite and grow a welcoming and diverse sponsorship industry. ESA focuses on growing talent and sustaining a future through education, thought leadership and debate. ... read more
Election of three new Directors adds diversity to ESA Board
Three new Directors have been elected to the Board of The European Sponsorship Association (ESA) at today’s online AGM. Rebecca Martin of O2 Telefonica, Khadeen O’Donnell of English National Ballet and Daragh Persse of The Brand Fans were elected by ... read more
Brands lead call from sponsorship community to reduce athlete media commitments
The European sponsorship community favours relaxing the media commitment required from professional sportspeople, new research from the European Sponsorship Association (ESA) has found. The findings were revealed in Wave 11 of ESA’s Sponsorship Sentiment Tracker (SST), which also revealed an ... read more
Confidence in health of sponsorship industry dips as vaccine rollout continues
A dip in confidence within the European sponsorship marketing community has reflected ongoing challenges in overcoming the COVID-19 pandemic, the latest research from the European Sponsorship Association has found. With some countries currently back in lockdown and vaccine programmes taking ... read more
Sponsorship industry continues to recover as brand and agency confidence grows
Confidence among the European sponsorship marketing community has reached its highest point since the start of the COVID-19 pandemic, new research from the European Sponsorship Association has found. The research also revealed that marketers are strongly in favour of gambling and betting ... read more
European sponsorship market falls by 23% to lowest level since 2010, ESA Sponsorship Market Overview finds
The European sponsorship market shrunk for the first time in almost a decade as the negative effects of the COVID-19 pandemic were felt across the continent, new research from the European Sponsorship Association in cooperation with Nielsen Sports has revealed. The 2021 ESA Sponsorship Market ... read more
Sponsorship industry recovers as rights holder confidence hits new heights
Confidence among the European sponsorship marketing community has risen sharply, new research from the European Sponsorship Association has found. The eighth edition of the ESA Sponsorship Sentiment Tracker, conducted in February 2021, has registered a solid increase in positive sentiment about ... read more
European sponsorship industry’s most memorable campaigns revealed at first-ever ESA Awards virtual ceremony
The European Sponsorship Association revealed the winners of the 2021 ESA Awards over two nights this week, marking the culmination of the most significant ESA Awards in the prize’s 14-year history. The 2021 ESA Awards ceremony was staged via YouTube Live on Wednesday 24 and Thursday 25 February, ... read more
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