Member News

In advance of thousands of Britons swimming, cycling and running this weekend in aid of Sport Relief, the Triathlon Industry Association (TIA) has revealed that Britain’s multisport community experienced double digit growth last year fuelled by the post Olympic glow and the sixth hottest summer ... read more

Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, has signed a strategic partnership with eventures, a full-service integrated communications agency with offices in Bucharest, Romania. This partnership will see the expansion of HS&E’s footprint in ... read more

Generate has recently appointed Mat Bell to the role of Client Services Director, with a focus on client development and new business. Bell joins Generate from Aegis Media Australia where he was Business Director for ApolloNation, a full-service activation agency. With focus around new business and ... read more

Global engagement agency, Limelight Sports, has appointed Mike Jones as Head of Business Development. Jones has spent 16 years working in Formula 1 and top level motor sport, holding positions including Sponsorship Director, Eurosport Events and Vice President, Sales Europe (Motorsport & Action ... read more

• Multipower Sportsfood announce the signings of Lynsey Sharp, Kristian Thomas and Sonny Webster ahead of the 2014 Commonwealth Games Europe’s No 1 Sports Nutrition Company, Atlantic Multipower has announced the sponsorship of three of Britain’s leading athletes ahead of this summer’s Commonwealth ... read more

First global agency partnership delivers innovation in effective rich media advertising at scale on tablets, mobiles and social networks BOSTON, Mass. and LONDON: MediaCom, one of the world’s leading media communications specialists, has partnered with leading mobile display ad creation and ... read more

Octopus Investments, one of the UK’s fastest growing retail fund management companies, has appointed sport and entertainment agency Generate to deliver its 2014 sponsorship, PR & digital activation within T20 cricket. The brand’s cricket sponsorship portfolio includes partnerships with the ... read more

Dubai – Shipping, logistics and marine services provider GAC has renewed its sponsorship of talented young British racing car driver Alex Brundle for the seventh consecutive year, as he prepares to compete for OAK Racing squad in the 2014 Tudor United Sportscar Championship (USCC). The partnership ... read more

New Central Harbourfront Set to Stage Six Day Festival of Music and Sport Hong Kong sports fans and music lovers received a huge boost today following the announcement by the Hong Kong Rugby Football Union (HKRFU) and the Hong Kong Tourism Board (HKTB) of the new HK Fan Zone that will provide a ... read more

Alan Pascoe, the former Olympic silver medallist and Vice Chairman of London’s successful 2012 Olympic and Paralympic Bid, is stepping down from his role as President of CSM – the leading sports and entertainment marketing agency, it was announced today. Pascoe is generally acknowledged across the ... read more

Premiership Rugby is delighted to announce Green Flag will become one of its official sponsors for the next two seasons. The partnership will help the national breakdown provider raise awareness of its strength in local conurbations by delivering local on-the-ground initiatives at all 12 ... read more

Golf fans will be able to get closer to the action than ever before at the 2014 Junior Ryder Cup with the launch of its new online platforms, including new Twitter and Facebook pages and a revamped website at europeantour.com. The Junior Ryder Cup will take place at Blairgowrie Golf Club in ... read more

• Official Sports Nutrition Partner of Giro d’Italia for 2014 and 2015 events • Multipower Sportsfood increases involvement in cycling to include Milano-SanRemo and Giro di Lombardia road race classics, Strade Bianche, Tirreno-Adriatico and Roma Maxima Europe’s number one sports nutrition company, ... read more

Hammerson, the owner of some of the UK’s best known shopping centres, is launching a nationwide sustainability roadshow called The Big Positive Weekend. Aiming to reach 2 million customers and inspire 200,000 positive pledges, The Big Positive Weekend celebrates the great things people and brands ... read more

Havas Sports & Entertainment (HS&E), the global brand engagement network of Havas, has bolstered its French office with two new senior hires: Jérémy Guesnon as Head of New Business and Thibaut Thouzery as Head of Creativity. Jérémy Guesnon has been appointed Head of New Business and in this ... read more