New ‘HIIT the Floor 100’ workout to build strength and endurance for Jonnie’s new training schedule Just 10 years after opening its first facility, The Gym Group’s 100th gym is now open for business in Feltham, South West London To celebrate the opening of The Gym Group’s 100th gym, Double ... read more
Member News
Synergy Appoints Kate McGregor To Head Up Communications Division
Synergy, the award-winning international sports and entertainment marketing agency, has today announced that Kate McGregor will head up the Communications division as Associate Director of Communications. McGregor will be responsible for the communications output across the agency’s list of ... read more
PFA hires Snack Media to ensure more football fans get their say in revamped monthly awards
Snack Media - a leading independent sports digital media company – has been brought in by the Professional Footballers’ Association of England and Wales (PFA) as their new digital media partner for the forthcoming three seasons to revamp their monthly awards and give more football fans across the UK ... read more
Tim Peake Spacecraft’s Next Epic Journey – Across the UK
Soyuz TMA-19M’s national tour has been announced by Tim Peake, Samsung and the Science Museum Group. Tuesday 26 September 2017, Bradford, UK: European Space Agency Astronaut Tim Peake launched a ‘first-of-its-kind’ national tour of the Soyuz spacecraft used for his Principia Mission, with the aim ... read more
CSM Organises First Ever Vélo Birmingham As Thousands Come Out To Support
The Active team at CSM Sport & Entertainment, brought local communities together in towns and villages across the Midlands last weekend as 15,000 cyclists took part in the inaugural Vélo Birmingham closed-road cycle sportive, which raised more than £2 million for charity. The 100-mile cycle ... read more
Fast start for Williams in new fan engagement campaign
Formula One team Williams has recorded strong early results in its new partnership with data-driven sports marketing agency Two Circles to bring its millions of fans and followers closer to the world of Williams and Formula One. BT Sport Industry Agency of the Year Two Circles is working with ... read more
Limelight Sports appointed to deliver Global Energy Race
Limelight Sports, the agency of the Active World, has been appointed to organise the UK event for the 2017 Global Energy Race by New York Bakery Company and Grupo Bimbo. This unique event, made up of 3k, 5k and 10k runs, started globally in 2015 and now in its 3rd year has expanded to 38 host cities ... read more
Snack-Media signs joint venture to monetize digital fan engagement
Sports Digital Publisher & Fan engagements experts, Snack Media announced today the launch of Snack Gaming a joint venture between Jon Trigg the former founder of Fantasy sports business Silent Manager and Rupert Pratt Co-Founder of Generate Sponsorship prior to its sale to Mongoose Sports & ... read more
SPORTO Awards 2017 – entries are open!
The SPORTO Awards encourage and rewards the best examples of outstanding work in the field of sponsorship and marketing in sport. For twelve consecutive years, we celebrate the best in sports marketing industry throughout the Adriatic region (Slovenia, Croatia, Bosnia and Herzegovina, Serbia, ... read more
HIER Talent becomes an official partner of The Corporate IT Forum
HIER Talent, a specialist boutique recruitment agency, has become an official partner of the Corporate IT Forum, a peer-to-peer learning organisation connecting technology professionals within the UK. The long term partnership will launch with a conference on 21st September looking at Digital, ... read more
Show us how your school is getting active and be in with a chance of winning Playforce & Sports for School prizes!
To celebrate the ongoing partnership between Sports for Schools and Playforce, we’re launching a competition for schools across the UK! Sports for Schools visits over 1,300 Primary Schools nationwide every year: that’s over 350,000 kids who will forever remember the day a GB international or ... read more
Synergy appointed as Under Armour UK’s retained PR agency
Synergy, the award-winning international sports and entertainment marketing agency, has been appointed by Under Armour following a competitive pitch process, to grow and evolve the profile of the brand, products and sponsorships in the UK. The appointment will see Synergy and Under Armour ... read more
Standard Chartered celebrate Liverpool FC’s 125th anniversary through the power of numbers
To commemorate Liverpool Football Club’s 125th anniversary, Principal Club Sponsor Standard Chartered has launched a season-long digital campaign which celebrates the power of numbers. The bank will take Liverpool FC fans on a journey to understand the meaning of significant numbers in LFC’s ... read more
Best ever line-up for the OVO Energy Tour of Britain
This year's OVO Energy Tour of Britain will feature its best ever line-up of riders, that's the verdict of Race Director Mick Bennett, and backed up statistically by leading cycling website ProCyclingStats.com The 120-rider field for the race contains three of the past five riders to have won the ... read more
Endemics vs Non-Endemics: eSports expanding its sponsorship horizons
Sponsorship plays a particularly important role in eSports, as generating revenue from media rights in the sport remains in its infancy. With player wages rising and with ambitions to expand, the introduction of new sponsors and sponsorship sectors is critical for the future commercial success of ... read more
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