From selling sponsorship deals to being the sponsorship deal – The Camden Watch Company announces sponsorship industry expert Jackie Fast as latest brand ambassador. The Camden Watch Company is delighted to announce Young Entrepreneur of the Year Jackie Fast as its new brand ambassador for ... read more
Member News
Limelight Sports delivers for Sport Relief
Limelight Sports, the agency of the Active World, has just supported BBC Radio 1’s Gregathlon: Pedal to the Peaks, a challenge that has raised over £1 million for Sport Relief. The challenge involved BBC Radio 1 DJ, Greg James, climbing Snowden, Scafell Pike and Ben Nevis – the highest mountains in ... read more
SAS announces extension to British Rowing partnership
SAS, the global leader in analytics, has extended its partnership with British Rowing as Official Analytics Partner for a further three years, until December 2020. The extension of the partnership comes off the back of four successful years working together, during which SAS has helped British ... read more
There has been no better time to push start on eSports
In light of today’s exciting news that Birmingham will host UK’s first Dota 2 major on 25-27th May 2018, you may be interested in reading Synergy Account Director Greg Double’s blog on eSports. Entitled ‘Over Lan and Sea: The eSports fans you already know’ Greg's blog demonstrates that there has ... read more
Latest sport, esports, music, tech and marketing reports from Strive
The end of one year and start of another always throws up a wealth of research and insight reports about what's just gone, or is about to land upon us. Sourcing and then picking through these reports can be a full-time job, but Strive has done this for you! MUSIC, TECH & MARKETING ... read more
OVO Energy announces equal prize fund for 2018 Women’s Tour
Equal prize money structure for the Women's Tour is now identical to that of the men's Tour of Britain OVO Energy increases Women's Tour prize fund by €55,000, bringing pot from €35,000 to €90,000 Route for the fifth edition of the OVO Energy Women's Tour announced Race to start in Suffolk, ... read more
Ascot signs historic Royal Ascot style guide sponsorship with Cunard
Ascot Racecourse today announced a new relationship between luxury cruise brand Cunard and the iconic Royal Ascot Style Guide. Released annually and from today known as the ‘Official Royal Ascot Style Guide, In Association with Cunard’, the guide is an intrinsic part of the highly-anticipated Royal ... read more
Association of Volleyball Professionals and Two Circles Announce New Partnership
WPP’s award-winning sports marketing agency to support AVP in new data-driven approach The Association of Volleyball Professionals (AVP) and WPP-owned data-driven sports marketing agency Two Circles have announced a new partnership that will help the AVP deepen relationships with current and ... read more
When Technology Wins: Ricoh explores the future of rugby
On 27th February 2018, Ricoh released their third and final video in The Business of Rugby series. The campaign investigates the latest business thinking and strategies the twelve Premiership Rugby clubs are utilizing as well as the innovations and new technologies they are investing in to ensure ... read more
Octagon Rolls Out New European Leadership Team
Octagon, the global sports and entertainment marketing leader, has announced a newly structured European leadership team in response to a year of unparalleled growth and further development of the agency’s creative offerings. In new roles, Executive Vice President Sebastian Smith will now lead ... read more
Dom Joly Gets ‘Cheltenham Ready’ for The Cheltenham Festival™ 2018
Cheltenham Racecourse has teamed up with local Cheltenham resident Dom Joly to film a four-part series where he discovers how to get ready for The Cheltenham Festival™ which takes place on 13th – 16th March. Best known as the star of Trigger Happy TV, the comedian has consciously avoided what is ... read more
The World Games 2017 delivers a wide range of holistic benefits to host city Wrocław
The World Games 2017, held in Wrocław, Poland, attracted 240,000 spectators and generated US$23 million in direct economic impact to the local economy, according to Sportcal’s latest Global Sports Impact Event Study. The analysis, conducted as part of Sportcal’s Global Sports Impact (GSI) Event ... read more
Aqua Blue Sport announced as Official Online Retailer and Digital Partner to OVO Energy Tour of Britain
Aqua Blue Sport, the multi retailer online cycling marketplace and Ireland's first UCI Professional Continental team, have teamed up with SweetSpot to become their Official Online Retailer and Digital Partner, in a move that will see the Irish brand launch a dedicated online retail store for the OVO ... read more
SweetSpot appoint Le Col as Official Cycle Clothing Partner to OVO Energy Tour of Britain
SweetSpot have appointed Le Col, the performance clothing brand founded by former professional cyclist Yanto Barker, as their Official Cycle Clothing Partner, in a move that will see the brand providing the iconic leaders' jerseys for the OVO Energy Tour of Britain, OVO Energy Women's Tour and The ... read more
New era beckons for the Dubai Duty Free Irish Open
A new and exciting era for the Dubai Duty Free Irish Open was unveiled today with news that the tournament, from 2019 onwards, will be hosted annually by some of the greats of the Irish game. Utilising the model that has seen the British Masters return successfully to the European Tour ... read more
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